Kia Sportage vs BMW 3 Series

What's the difference?

VS
Kia Sportage
Kia Sportage

$32,999 - $66,888

2025 price

BMW 3 Series
BMW 3 Series

$49,888 - $98,366

2023 price

Summary

2025 Kia Sportage
2023 BMW 3 Series
Safety Rating

Engine Type
Inline 4, 2.0L

Turbo 4, 2.0L
Fuel Type
Unleaded Petrol

Premium Unleaded Petrol
Fuel Efficiency
8.1L/100km (combined)

6.5L/100km (combined)
Seating
5

5
Dislikes
  • Slightly weird slow-speed steering
  • Feels under-specced in cheaper grades
  • Short and expensive service intervals for hybrid

  • Harder ride might bother some people
  • Cosy back seat for child seats
  • Lacklustre lane keeping tech
2025 Kia Sportage Summary

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.

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2023 BMW 3 Series Summary

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

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Deep dive comparison

2025 Kia Sportage 2023 BMW 3 Series

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