What's the difference?
Kia’s newest addition is either an overpriced mistake or the logical next step for a brand looking to move up in the world.
It’s called the EV9 GT, and much like the many ‘GT’ variants that have gone before it, this one is packing plenty of performance. It’s also loaded with creature comforts, enough to push it into the same league as the luxury car establishment.
But it also takes Kia to new heights in terms of price, which were already pushing boundaries. And it comes at a time when electric vehicles are in hot demand, but at the other end of the price spectrum.
So is this the case of the right car at the wrong time, or simply the next step in Kia’s evolution?
Four years is a long time in the Australian automotive sector. Back in 2022, the Kia EV6 made a big splash as a cool, edgy EV with a focus on driver engagement.
It won a bunch of awards and was praised for its dynamism and design. Kia’s first dedicated EV was a winner! But in the years since it’s been overshadowed by a gaggle of newer and cheaper electric cars, largely from China.
More than a year after it made its global debut, Kia Australia has finally launched the facelifted EV6 in Australia. It brings with it a number of changes, most notably a new front end design, as well as a multimedia and software upgrade, chassis refinements, local ride and handling tuning tweaks and bigger batteries for more driving range.
But is it too little, too late for the Kia EV6? Have buyers moved on from this once ground-breaking EV to more affordable Chinese options? Read on to find out why this EV shouldn’t be so easily forgotten.
Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.
Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.
A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market.
But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.
Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.
It’s fair to say the Kia EV6 is not the most affordable mid-to-large electric SUV money can buy. Especially in the era of cheaper Chinese models.
It also lacks some of the practicalities of a few rivals. If that’s your focus and you’re dead set on buying a Kia, then the EV5 is the clear choice.
But that’s not the sole purpose of this car.
It doubles as family transport and a car for driving enthusiasts. It’s the sort of EV that can convert EV non-believers.
After a week with the EV6, it’s not a car I’ll forget easily. And I urge buyers looking in the EV space not to overlook this pioneering model. It’s a brilliant car to drive and the GT-Line RWD is the value pick of the whole line-up.