What's the difference?
Kia admits that, even a handful of years ago, a car like the EV4 likely wouldn't exist in Australia. With a forecast of 70 sales a month, or 840 a year, it won't come close to the brand's biggest all-electric sellers, and senior executives and product planners alike would have been wondering if it was worth the effort.
But times have changed, and so have regulations, and Kia is happy to roll the dice on as many EVs as it can get its hands on to lower its fleet emissions in the wake of the New Vehicle Efficiency Standard (NVES).
If you'll forgive the long and rambling intro, I'll now get to the point. Long live the NVES, because the EV4 is a good (if a little bizarre-looking) thing. It's quite lovely to drive, will cross vast distances in its long-range guise, and will undoubtedly make our roads a more visually interesting place.
But would you have one over the Tesla Model 3 or BYD Seal? Read on.
It’s been in Australia since 2019 and despite the arrival of a comprehensively upgraded version in late 2023, the Tesla Model 3’s once gargantuan popularity has been declining in recent years.
A seemingly never-ending influx of pure-electric alternatives, primarily from China, has eroded the mid-size sedan’s positioning as the go-to, best-value EV choice.
But to its credit Tesla has again evolved the Model 3 proposition with the introduction of this Long Range Rear-Wheel Drive grade in October last year, at the time positioning it as “the longest-range EV in Australia”.
Since then, Tesla has adjusted the model grade name to Premium Long Range Rear-Wheel Drive.
Some additional tweaks, made in response to customer feedback, also illustrates the EV pioneer’s determination to step up in the face of increasingly fierce competition.
So, does this latest Model 3 do enough to earn a spot on your electric vehicle shopping list? We spent a week behind the wheel to find out.
An electric sedan is really shrinking the buyer pool, which is why Kia has such gentle expectations for the EV4 in Australia. But it's a lovely driving EV with plenty of perks, and the design alone will brighten up Australia's roadways. For my money, I'd either be going for the cheapest one that's sharp value with plenty of kit, or the flagship GT-Line that gets the big battery and the works in terms of equipment. The Earth for me sits in no-man's land.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
Tesla has done enough with the introduction of this Premium Long Range RWD variant to keep the Model 3’s head well and truly above water in an increasingly competitive segment. After more than six years it still looks good, with a pleasant cabin environment, plenty of performance and leading energy efficiency. Safety is top-shelf and it stands up well in terms of practicality and driving dynamics.
That said, the ownership proposition is average, the determination to make so many functions screen-based is frustrating and the optional Full Self-Driving system is unconvincing. With the Model S and Model Y now discontinued globally it will be interesting to see how the Model 3 continues to evolve.