Jeep Grand Cherokee vs Audi Q3

What's the difference?

Jeep Australia's first plug-in hybrid, the Grand Cherokee 4xe, has arrived at a time when the company’s sales figures need a decent shot in the arm.

Though it’s seemingly spearheading a large and extra-large SUV hybrid push into the Aussie market, with the likes of a Toyota LandCruiser 300 Series hybrid on its way, the marque’s debut PHEV is only available here in the range-topping Summit Reserve spec, and only as a five-seater.

So, does the 4xe have enough of a jump on any large SUV hybrid rivals – including a rumoured but postponed Ford Everest hybrid – and is it enough to give the brand a much-needed boost?

Read on.

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.