Jeep Gladiator vs Mercedes-Benz E300

What's the difference?

The Gladiator is far from the most practical, versatile, or sensible dual-cab on the market. Not going to lie, though. This is the most fun I’ve had in a ute in a long time.

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Despite a legion of trendy retro-styled off-road pretenders, from the Ineos Grenadier to the GWM Tank 300, there’s nothing quite like the original Jeep style which the Gladiator shares with its Wrangler sibling. Unless you’re Mahindra which has technically been producing Willys Jeep successors for longer, but that’s another story for another time).

The new Rubicon looks a bit more swish in 2026, with the body coloured wheel arches and a tweaked grille which is now wider and shorter. The two-tone roof which was previously optional is now standard.

It looks rugged, tough, and undeniably classic, with the mud terrain tyres sealing the deal.

Of course, you can’t forget the many so-called ‘Easter eggs’ Jeep hides about the place. In the case of the Gladiator, these include a silhouette of a Willys Jeep climbing up the driver’s side windscreen, a gorilla imprint on the opposite side signifying the windscreen is now constructed from the same stuff designed to make your phone scratch-free. The tray features imprints of dirtbike tyres where you might want to strap two in and even the recirculate button on the climate unit is in the shape of a Wrangler. Nice touch.

On the inside generally, it feels like a purpose-built vehicle in much the same way as an old Defender. It leaves you with a sense of how genuine it all is, with loads of physical switchgear and an overall shape meant to replicate the no-nonsense appeal of Jeeps dating back to the Willys.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

However, also like an old Defender, the Gladiator’s interior is full of compromises to maintain its iconic design.

The seating position is awkwardly high, which is fine when off-roading, but can be limiting when you’re just driving around a city, and the footwell is half taken up by a transmission tunnel so there’s nowhere to rest your foot.

The door cards are pretty basic because the doors are removable (although Jeep stresses this is only legal on private property), but elsewhere there’s much-appreciated levels of functionality in an era of touch-based controls.

The centre control panel, for example, features physical dials for high-use functions and toggles or buttons for everything else. It’s mercifully easy to use and old-school motorists will also love the physical shifters for gear selection and the transfer case alongside. And an analogue handbrake is an increasingly rare sight.

There are even buttons we didn’t ask for, like the four pre-wired auxiliary switches, and while the dash trades away a fully digital panel for a digital supervision screen with analogue dials either side, it suits the character of the car.

It’s not the most comfortable space to be in, however. Not only is the seat base super high off the ground, but despite the Gladiator’s imposing dimensions the front seat somehow feels narrow.

Storage is okay, but not on the same level as many rival utes. The basic doors score nettings on each side, with two deep and useful bottle holders in the centre console. The armrest box is two-tiered which is handy, and there’s a small glove box. Outside of this, there’s not a lot of storage up front.

The rear seat is decent when it comes to space for the ute segment, although it is also very high off the ground and hard to clamber into thanks to the way the rear door is shaped. Once you’re in there, be sure not to smack your head on the frame, which seems like it could be an easy thing to do.

Again, nets feature in the doors, with two more nets on the backs of the front seats, which also feature luggage hooks. There are dual adjustable air vents back there and two bottle holders moulded out of the centre console. They're nicely-sized, but will eat into the legroom of any adult you want to put in the centre rear position, making it extra cramped if you have three across.

The back seat features some things I’ve never seen before, though. There’s a huge storage area underneath the seats with its own lid, and some limited storage space behind the seat backs which features a removable Bluetooth speaker which also automatically re-charges when it’s docked back there. Cool.

The rear window features an opening port, which is also rare, while all the main storage compartments are lockable for when you want to leave the car with the roof and/or doors off.

Capacities and payloads have never been a strong point for the Gladiator. The tray measures 1531mm long, 1443mm wide and 1137mm between the arches, making it unable to fit a standard-sized Australian pallet. The payload is also limited at just 693kg, far short of the close-to-one-tonne many work-focused dual-cabs can hit.

However the tray isn’t for show only, featuring an array of useful tie-down points and a built-in rail system to help secure all sorts of objects. There are even steps built into the rear bumper design for easier access and a full-size spare wheel underneath.

The braked trailer towing capacity is limited to just 2721kg which is also short of the industry benchmark 3500kg, all of which may limit its use as a work vehicle, or even its appeal as a touring vehicle. I could see how these capacities are easily exceeded with a rooftop tent, recovery gear, a fridge, supplies and at least one passenger.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.

But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.

Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.

The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.

The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.

It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.

Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.

More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”. 

Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).

With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.

A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.

There’s a relatively massive 3.6-litre non-turbo, non-hybrid ‘Pentastar’ petrol V6 engine under the bonnet, producing 209kW/347Nm. 

Sounds old-school because it is, and it remains the only option for this machine in Australia despite emissions regulations closing in and a 2.0-litre four-cylinder turbocharged engine available in the current Wrangler and overseas versions of the Gladiator.

The V6 is mated to a predictable ZF-sourced eight-speed (torque converter) automatic transmission and drives either the rear- or all four wheels depending on the mode selected.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

As you might imagine, the large naturally aspirated petrol engine combines with the over 2.0-tonne Gladiator to make for a relatively steep fuel bill.

Consumption is a hardly-impressive 12.4L/100km on the official combined (urban/extra-urban) cycle, with our car consuming even more - 12.9L/100km - on our three day test covering nearly 500km and with no shortage of freeway time either.

Brim the 83-litre tank and theoretical range is around 670km, dropping to just over 640km using our on-test figure.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

The Gladiator is interesting to drive for many reasons. Mainly, because as a purpose-built off-roader it's a little compromised when it comes to on-road manners.

For example, the high seating position and tapered bonnet shape might be great for visibility off-road, but the boxy design of the chunky A-pillars (designed to keep the car in one piece when the doors roof and windscreen are removed) make it a little difficult to see properly around corners at T-junctions or roundabouts in the confines of a city.

Even proximity of my head to the roof presented a problem when trying to see whether traffic was coming at an intersection with the vehicle angled downhill.

The next alarming trait is how vague the steering is while on the tarmac. It’s an unfortunate characteristic of the Gladiator’s rugged live front axle, making this ute a bit of a handful to steer at low speeds. And it tracks all over the place on the freeway, requiring constant vigilance and steering input from the driver at higher speeds.

It’s also noisy, despite this 2026 version featuring extended sound deadening in the cabin. It needed it. The knobbly mud terrain tyres make their presence felt through a resonant droning entering the cabin at all speeds.

Then, at freeway pace, the wind noise from the Gladiator’s blocky shape picks up. You can feel the sound waves leaking in through the removable doors and plasticky removable roof. There are even silly things like being able to feel reverberations of the sound system through the accelerator pedal.

So, I should hate the Gladiator, right?

Wrong.

This thing is ridiculous amounts of old-fashioned fun. The V6 engine is keen to rev and the transmission lets you ride the gears out, creating a throaty roar and lurching acceleration reminiscent of old Commodores.

While the mud terrain rubber is noisy and offers questionable levels of grip on tarmac or in the wet, the thick sidewall combines with coil springs and chunky Tenneco shock absorbers all-around to make for a pretty decent ride for a ladder-frame vehicle.

In addition, we took the Gladiator for a quick off-highway jaunt as its design intends and it performed as-expected. It has great approach and departure angles, with good visibility for peering over moguls and into ruts or dips.

The mechanical hardware feels up to the task, and while it might slip once or twice as the less sophisticated traction systems (compared to, say, a modern Defender) find their bearings, the Gladiator ate up the moderately challenging trails we found for it.

The chunky tyres come into their own, with the sidewall offering confidence, and the car clambers about with relative ease. Obviously, the enormous 3488mm wheelbase and resulting 18.4-degree breakover angle are the Gladiator’s Achilles heel, making me think twice about cresting certain hills or objects, and making this ute particularly prone to cringe-inducing underbody scraping.

Still, despite its comparatively unsophisticated approach and lack of environmental responsibility the Gladiator is a huge amount of fun to drive.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.

In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.

It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.

But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.

The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.

It’s no secret ownership has long been an awkward topic for Jeep, with models like the Grand Cherokee previously causing all kinds of dramas for owners. A quick scan of forums suggests the Wrangler and Gladiator are less prone to issues compared to their more mainstream siblings in the Jeep line-up. So, food for thought.

Regardless, the Gladiator is offered with a five-year warranty which is distance-limited to just 100,000km, which is well off the pace, although a five-year capped price servicing pack is priced at a reasonable $399 per annual or 12,000km workshop visit.

The brand also offers lifetime roadside assist so long as you continue to service your Jeep in its authorised dealer network.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.