Jaguar XE vs Audi E-Tron Gt

What's the difference?

Mercedes-Benz has the C-Class, BMW has the 3 Series, Audi has the A4 and Jaguar has the one people in Australia seem to forget – the XE.

Yep, the default setting we seem to have when it comes to buying a prestige car is as strong as buying the same brand of milk every week.

There’s a decent choice of milk, but it can sometimes seem that there are only three brands and we tend to zero in on the same one again and again. Same with prestige cars.

But all milk is the same, I hear you say. And I’m inclined to agree, and that’s the difference, cars vary greatly despite them having the same purpose.

The latest version of Jaguar XE has arrived in Australia and while it’s very similar in size and shape to its German rivals there are some big differences, and some compelling reasons to add it to your shopping list.

I promise, there are no more mentions of milk.    

It can be easy to dismiss electric cars as an imperfect solution to the world’s problems. But that would be missing one big point - they’re really, really fast.

Carmakers twigged that not everyone was enamoured with the environmental credentials of electric vehicles (EVs), especially luxury brands, and thus pivoted to the new sales tacit of performance and prestige.

Which is why Audi’s current performance flagship vehicle is not a mid-engined V10-powered replacement for the R8, but rather the all-electric RS e-tron GT. And for the new model year they have not only updated the range, bringing (you guessed it) more power, but also added a new hero model - the RS e-tron GT Performance.

It leads a new three-pronged line-up for the four rings brand, with the RS e-tron GT Performance sitting above the RS e-tron GT and the new S e-tron GT; the latter effectively replacing the previous ‘entry-grade’ model known only as the e-tron GT.

These arrive as part of a mid-life update for the model, with some minor styling tweaks (inside and out) along with enhancements to the battery and changes to the specifications.

The new range has just arrived in Australia and Audi will be hoping it can turn around the sales performance, which saw the outgoing e-tron GT and RS e-tron GT find just 84 customers in 2024. That was a decline of 75 per cent on 2023 sales, and nearly 200 less than the closely related Porsche Taycan.