Jaguar XE vs Alfa Romeo Giulia

What's the difference?

Mercedes-Benz has the C-Class, BMW has the 3 Series, Audi has the A4 and Jaguar has the one people in Australia seem to forget – the XE.

Yep, the default setting we seem to have when it comes to buying a prestige car is as strong as buying the same brand of milk every week.

There’s a decent choice of milk, but it can sometimes seem that there are only three brands and we tend to zero in on the same one again and again. Same with prestige cars.

But all milk is the same, I hear you say. And I’m inclined to agree, and that’s the difference, cars vary greatly despite them having the same purpose.

The latest version of Jaguar XE has arrived in Australia and while it’s very similar in size and shape to its German rivals there are some big differences, and some compelling reasons to add it to your shopping list.

I promise, there are no more mentions of milk.    

Alfa Romeo. A brand with more re-boots than success stories. Yet one which driving enthusiasts the world over can’t seem to shake the allure of.

Of course, these are not cars for just everyone. Most mainstream buyers are scared away by what I like to call the three Rs. Rust. Reliability. Resale.

Alfa’s tumultuous (and often overstated) past is one it has trouble putting behind it. Reputations are hard earned and easily lost, and besides, the majority of the voting public aspire to own something German, which they see a lot more of on the road.

It doesn’t help that Alfa also dragged its feet on committing to a five-year warranty in Australia (in early 2022), hardly a statement of confidence in its product.

You’re probably wondering by now why anyone would buy one, and why it’s the car which most enthusiasts wish they were brave enough to own.

Well the Giulia is the Alfa Romeo. The low-slung, sporty, sexy car which a few of us out there still use as a reference-point for how to make a sedan in 2023 good-looking, and how to make one drive like it has heart.

The brand can throw all the SUVs at us it wants, but for those who see Alfa Romeo for the brand it should be, this car is it.

Parting sorrow, perhaps, the version we’re looking at for this review may be one of the last - under its new Stellantis management, Alfa has said it will leave this fantastic, promising Giorgio platform behind it in a move to be more electrified.

Travel with me, dear reader, as we celebrate a car which is the culmination of Alfa’s past, at a moment before it steps into the future.