What's the difference?
The Ineos Grenadier Quartermaster is the dual-cab ute version of the Ineos Grenadier wagon, which arrived a few years ago to much fanfare.
It’s a body-on-frame / ladder-frame 4WD with live axles, a dual-range transfer case, front, centre and rear diff locks, and plenty of features – onboard and optional – intended to turn you into an off-road expert.
The Quartermaster is a purpose-built work-and-play ute aimed at taking on the likes of the Toyota LandCruiser 70 Series and it’s a real breath of fresh air in a dual-cab ute market that’s increasingly looking same-same – although admittedly the Kia Tasman has also rattled the cage, but that’s another story.
So how does this Land Rover Defender-inspired ute perform off-road?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Ineos Grenadier Quartermaster is best regarded as a charming old-school oddity in an increasingly cookie-cutter dual-cab ute market.
In the same vein as the Suzuki Jimny, Jeep Gladiator, and Toyota LandCruiser 70 Series, this ute is for those of us who really like driving to be a fully immersive experience and don’t mind a few sacrifices and some discomfort along the way.
Good on Ineos for giving it a crack.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The Quartermaster is 5400mm long (with a 3227mm wheelbase), 1943mm wide, and 2019mm high. It has a listed kerb weight of 2718kg and a 14.5m turning circle.
I’m always reluctant to talk about any vehicle’s design but it’s easy with something like this ute.
The Quartermaster has a distinctive look. It’s blocky, hard lines everywhere, and it’s straight up and down, old school.
Substantial side steps/runners, exterior utility belt (a integrated feature by which you can attach accessories, tools, or cargo to the Quartermaster’s exterior), and BFGoodrich All-Terrain KO2 all-terrain tyres on 17-inch alloy wheels add to this ute’s presence.
It certainly catches everyone's attention, for better or worse because some people like it, some people don't. I happen to be part of the mob who actually like the look of the Quartermaster and its sibling, the Grenadier station wagon, and the design pretty much works overall.
Extras like the black contrast roof, safari windows and raised air intake further set this Quartermaster apart from most other modern dual-cab utes on our roads.
The interior is somewhat spartan but well laid-out and comfortable. It has lots of controls and quirky styling to keep everyone inside occupied and while, at first, it’s all a confusion of buttons, knobs and dials, it soon takes on a more familiar feel as you become accustomed to everything.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
In terms of practicality, it's pretty good news inside the Quartermaster cabin when you first climb in. As mentioned, there is a confusion of dials, buttons, knobs, everything in front of and above you. But give yourself some time to locate controls and understand how to best use them, and you'll be absolutely fine.
As alluded to in Design, the cabin looks really good but it also functions quite well as a work or travel space. Once you are underway and you have a firm understanding of everything, it all feels comfortably familiar.
There are hard plastic surfaces in the cabin, leather accents, as well as plenty of quirky styling cues around the cabin, including port and starboard markings, aircraft cockpit-style controls and more, and you'll have fun discovering those.
The floor has drain plugs and the buttons and switches have an IP54K rating (protected from limited dust ingress and water spray from any direction) with the idea being that, worst comes to the worst, you can always hose out the interior if it gets really dirty.
The Recaro seats, front and rear, are very comfortable. There's not a whole lot of room in the rear seat. You don't get much leg and knee room, especially if you are tall, but the seats are raised for optimised visibility to the front and otherwise, with big glass everywhere and safari windows, it’s an airy and useable space.
The auxiliary battery is under the rear seat.
All in all, it's a functional and comfortable interior.
Anyway to the business end. The tub is 1564mm long, 1619mm wide (1137mm between the wheel arches) and 485mm deep. It has a sturdy tub liner, four-tie-down points, a load-space light, power socket.
The full-sized spare was located in the rear left-hand corner of the tub and while that’s not ideal and certainly doesn’t optimise the load space, it can be shifted elsewhere – on the roof perhaps – and it’s not as much of an eye-sore as the spare in the GWM Cannon Alpha PHEV tub.
The spare tyre also has the optional lockable storage box ($490) attached to it, so you can throw a bit of gear inside there and keep it secure during your travels.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
This ute is available in three different spec levels: the base-spec Quartermaster, the Fieldmaster and, this, the Trialmaster.
It’s available with one of two BMW-sourced engines: a 3.0-litre inline-six turbo-petrol engine (producing 210kW at 4750rpm and 450Nm at 1750-4000rpm) or a 3.0-litre six-cylinder turbo-diesel engine – producing 183kW at 3250-4200rpm and 550Nm at 1250rpm-3000rpm.
I tested the diesel-powered variant.
The Trialmaster has a starting price of $118,000 before on-road costs, but our test vehicle has $15,386 worth of accessories onboard pushing its as-tested price up to $133,386.
Standard features onboard the Trialmaster include a 12.3-inch touchscreen multimedia system (with wireless Apple CarPlay and Android Auto), permanent four-wheel drive, centre diff lock, and front and rear skid plates.
Other noteworthy features inside this test vehicle include leather trim (black, $3405), heated front seats ($715), Nappa Leather Driver’s Pack, as well as auxiliary battery, auxiliary charge points, high load auxiliary switch panel and electrical preparation, 400W Inverter, and load bay utility rails.
Other features on the outside of this Trialmaster include a contrast roof – Inky Black ($2460), front and rear diff locks (standard on the Trialmaster), raised air intake, privacy glass ($770), safari windows ($2720), 17.0-inch alloy wheels ($1165), Class III 1-7/8” NAS tow hitch and electrics, a load bay liner, and a spare wheel lockable storage box ($490).
Exterior paint colours include the standard Britannia Blue (solid) or you can choose from Scottish White (solid, $1155), Magic Mushroom (solid, $1155), Eldoret Blue (solid, $1155), Sela Green (solid, $1155), Inky Black (solid, $1155), Devil Red (solid, $1315), Shale Blue (metallic, $1520), Queen's Red (metallic, $1520), Donny Grey (metallic, $1520), or Sterling Silver (metallic, $1520).
But what you want to know is how is it off-road and is it a replacement for the 70 Series, so let’s keep punching on through this yarn.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Ineos Grenadier Quartermaster is available with either a 3.0-litre inline-six turbo-petrol engine (producing 210kW at 4750rpm and 450Nm at 1750-4000rpm) or a 3.0-litre six-cylinder turbo-diesel engine – producing 183kW at 3250-4200rpm and 550Nm at 1250rpm-3000rpm.
Both engines are from BMW. Our test vehicle has the diesel.
This Quartermaster has an eight-speed ZF automatic transmission and a dual transfer case (high- and low-range 4WD), as well as a front, centre and rear diff lock.
This is a nicely refined engine-and-auto combination, offering up a decent punch of power and torque across a broad rev range when it’s needed.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Official fuel consumption is 10.5L/100km on a combined cycle.
On this test, I recorded 12.3L/100km.
The Quartermaster has a 90-litre fuel tank so, going by that fuel figure, you could reasonably expect a driving range of about 730km from a full tank. However, long-range fuel tanks are available, so there’s always that option.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
First things first, just to put your mind at ease – the Quartermaster is not absolutely terrible to drive on road, in fact it’s actually quite nice: planted, comfortable (on coil-spring suspension), and refined (for a ute).
It’s no surprise that a long four-wheel-drive ute does really well on-road, even if it is a heavy solid axle vehicle and not particularly dynamic.
What's also not surprising – because on paper this is an off-road beast – is that the Quartermaster is very capable off-road.
It has three diff locks (front, centre and rear), off-road mode, hill descent control and more, so it's an effective mix of traditional mechanicals and driver-assist tech. That's the dual range transfer case, but it also has electronic traction control. The 3.0-litre turbo-diesel engine and the eight-speed automatic transmission work well in on-road situations and it's also a clever smooth combination in off-road scenarios.
So there's plenty to like about this ute when it comes to 4WDing.
Be aware though: this is a big, heavy vehicle with a long wheelbase, so it takes considered driving to steer around – it has a big turning circle at 14.5 metres – but that's not to say those dimensions and those characteristics ruin it off-road because they don't. The Quartermaster simply requires a bit more thought when you're driving it.
If you haven't spent a lot of time or any time in vehicles like this, such as the Toyota LandCruiser 70 series or of that sort of ilk – big long old-school four wheel drive utes – then you may have a bit of an issue with the steering. It is slow, and there is a lot of play to it, especially off-centre. It does feel floaty and it takes a lot of effort and constant micro-corrections when you're driving to keep it on track and to keep it going where you want to. Put it this way: it’s not self-centred so you have to work at getting it back on track once you’ve taken on a turn.
But I like that, because four-wheel driving should be an entirely immersive experience, you should be always directly involved in the process and in this ute you are.
There’s plenty of power and torque across a nice rev range, with plenty of torque down low, which is crucial when off-roading.
And while the stretched wheelbase makes the underbody vulnerable to knocks and scrapes, especially over more severe 4WD-only terrain, the Quartermaster actually manages quite well.
Its approach, ramp breakover and departure angles – 36.2, 26.2 and 22.6 – are reasonable for something of this size and with 264mm of ground clearance and 800mm of wading depth, this ute has the measurements to cope with most off-road challenges you could throw dirt at.
Another thing I like about the Quartermaster is the fact it retains an old stubby stick, that’s working off the dual-range transfer case, to put the vehicle into low range and that's a welcome touch and a practical nod to the past, rather than a button or a dial.
As mentioned earlier, it has live axles, so there’s flex through the front and rear, although it'd be even better with a swaybar disconnect system onboard (as in the Jeep Gladiator).
This Trialmaster gets the BFG KO2s and where the standard tyres on a contemporary ute may not be up to scratch in off-roading terms, the KO2s work really well. It’s impressive what a difference decent all-terrains make, and if you want to get into the sloppy stuff, then you might consider getting some mud-terrain tyres.
So the Quartermaster is a very capable four-wheel-drive ute and there's a lot to like about it, but the issue with a vehicle like this is that people may come into it not understanding exactly how it rides, how it drives and how involved you actually have to be and the fact that there are lots of compromises, indeed some sacrifices.
You're not getting as much driver-assist technology as you get in other utes, and it doesn't drive as precisely or perhaps as comfortably as some other utes – but that's missing the point.
The Quartermaster is about that all-encompassing off-roading experience. And if you get in one of these things, you have to be all-in, ready for the bumps and the discomfort and the effort it requires but all of those things add to the appeal of this ute, rather than detract from it.
And that's a major point of difference with this ute over others in the market: in being faithful to the spirit of old-school 4WDing, Ineos has been willing to forgo those things which people have come to expect and as a result it may only draw the faithful, the committed, who are all-in for off-road adventure.
Where the Quartermaster falls short, however, is in terms of practical use because its payload is 832kg in the diesel version and that’s disappointing, especially when a 2.8-litre LC70 GXL dual-cab can cope with 1325kg.
It is rated to tow 750kg unbraked, and 3500kg braked and with a kerb weight of 2718kg it has a GVM of 3550kg and a GCM of 7000kg.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Ineos Grenadier Quartermaster does not have an ANCAP safety rating because it has not been tested.
As standard, it has six airbags, electronic stability and traction control, rear park assist, a tyre-pressure monitoring system, and trailer-stability assist.
It does not have auto emergency braking (AEB), adaptive cruise control, blind-spot monitoring, lane-keep assist, or traffic sign recognition.
The Quartermaster does have a rear-view camera, but the screen is quite small.
Front and rear parking sensors are standard on the Fieldmaster and Trialmaster, but optional on the base-spec Quartermaster.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Ineos Grenadier Quartermaster is covered by a five-year/unlimited km warranty, not the best in terms of years of coverage, but on par with the likes of the LC70.
A 12-year anti-perforation warranty – covering body sheet metal panels and chassis frame against inside-to-outside corrosion caused by defective materials or workmanship – applies to this ute.
No capped-price servicing is available and service intervals are scheduled for every 12 months or 15,000km, whichever occurs soonest, and total cost for the five years is $4626 for the diesel and $4896 for the petrol.
At the time of writing, Ineos has 25 sales and service centres, two sales-only centres and 55 service-only centres spread throughout Australia with a focus on regional and rural areas.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.