Inside is where Ineos’s commitment to 21st-century expectations comes alive, starting with heated, and super-comfy, Recaro seats.

The BMW-sourced, 12.3-inch touch-sensitive infoscreen can also be controlled by a rotary knob next to the gear lever when the going gets bumpy. Rather than on-board navigation, the system comes with Apple CarPlay and Android for constantly up-to-date info. And should you suddenly find yourself lost in the Outback, a “pathfinder” feature allows users to program, follow and record a route via waypoints even in the absence of roads signs and tyre tracks.

The Grenadier comes with all the necessary pragmatic elements a brawny off-road machine should, including built-in load-lashing bars, cargo rails, tow hooks front and rear, and heavy-duty bush plates.

Three full-size adults can slot in the back nicely, thanks to the front seats being shaped to give the rear passengers sufficient knee room. The two-seat and five-seat commercial versions can accommodate a Euro pallet, too.

It's big, bulky and not built for speed, but we'd estimate a sprint to 100km/h somewhere around the 10-second mark.