Hyundai Ioniq 9 vs Subaru Uncharted

What's the difference?

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.

Subaru is entering uncharted territory.

The Uncharted is the brand’s first electric small SUV and a bold new direction, as the Japanese maker enters one of the most hotly-contested and now sought-after new segments in the Australian car market.

There is no shortage of new options calling out to Australian buyers and with a broad range of price-tags, designs and on-board tech it’s never been a more difficult time to enter this space.

So what does the Subaru Uncharted do differently, and is it worthy of your consideration? We took one for a week to find out.