What's the difference?
Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.
With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.
And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it?
Let's find out.
The current generation iLoad was launched in 2008. With only minor upgrades during its first decade on sale, it was recently given its first facelift with a new grille design plus new comfort and convenience features.
These updates don't change the fact that the iLoad is now stretching beyond the usual 10-year generational lifespan for LCV models, yet it continues to generate strong sales in a softening market.
It currently commands more than 23 per cent of the mid-size (2.5 to 3.5 tonne) commercial van segment, topped only by Toyota's dominant HiAce with a 33 per cent market share. The closest competitor behind the iLoad is Ford's Transit Custom with only 11 per cent.
We recently spent a week with the iLoad, to find out why this venerable Korean workhorse maintains its popularity in a mid-size van market packed with hungry competitors.
The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The iLoad remains one of the most competent all-rounders in the business. This highlights the excellence of its original design, as it hasn't changed much since it launched here more than a decade ago.
However, it's starting to show its age a bit, particularly in terms of safety compared to HiAce and Transit Custom rivals which have aggressively raised the mid-size van benchmark to a five-star standard that rivals most sedans and SUVs.
We hope Hyundai will soon do the same with the iLoad, because apart from increasingly outdated safety it's pretty hard to fault. We're sure its army of loyal customers would agree.
I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.
And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.
The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.
Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.
Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.
One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.
Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.
The iLoad is 5150mm long, 1920mm wide and 1935mm high with a 3200mm wheelbase. That height means it can access underground and multi-storey carparks, in which it's also easy to manoeuvre with a relatively compact 11.22-metre turning circle.
No doubt a big factor in the rear-wheel drive iLoad's enduring appeal is its simplicity and ruggedness, combining MacPherson strut front suspension with rack and pinion steering, leaf-spring live rear axle and four-wheel disc brakes. A sliding door on each side of the cargo hold come standard. The large tailgate window, equipped with a wiper/washer and demister, provides the rear-view mirror with a relatively clear picture of what's behind even with the cargo barrier and clear plastic covering on it.
The cabin environment is bright and airy with a tasteful mix of light and dark grey surfaces. The light grey cloth seats with their colourful striped inserts look sharp but we reckon they would also show some grime pretty quickly in a working role.
Our only criticisms are that, like the new HiAce, there's no fold-down inboard armrest for the driver. We don't know why Australia's top two mid-size vans do not have this simple feature, because it's standard issue in numerous rivals and creates a more relaxed driving position.
Our other gripe is the centre passenger seat, which shares the outer passenger's base cushion but has a separate backrest which can be rotated forward through 90 degrees to reveal a handy storage tray and dual drink holder on the back of it.
However, passenger comfort and safety are compromised as the seat is too narrow for an adult, the backrest has no head restraint, there's very limited leg room and only a lap seat-belt. And to make matters worse, the belt's buckle digs firmly into your right butt cheek when it's clicked in. This ‘seat' should be for emergency use only and, if you must, only for short distances.
It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.
So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.
The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.
Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.
The iLoad's 2062kg kerb weight and 3160kg GVM results in a genuine one tonne-plus payload rating of 1098kg and up to 125kg of that can be carried on roof racks. It's also rated to tow up to 1500kg of braked trailer and with a GCM rating of 4660kg (or how much you can legally carry and tow at the same time), that means you can do it at maximum GVM.
In other words, it can legally carry more than a tonne while towing 1.5 tonnes. Those numbers make the iLoad a very practical and versatile workhorse, well suited to a variety of trades and other working roles beyond the usual delivery chores.
The cargo hold, with its 2375mm length, 1620mm width and 1340mm height, offers a total load volume exceeding 4.4 cubic metres and is accessed through sliding doors on each side or via the single-lift tailgate. The load floor with its protective vinyl mat has a total of 10 load anchorage points.
There's no full-length roof lining like the new HiAce but the cargo hold walls and doors are lined to hip height and there's one internal light at the rear. The load floor length and 1272mm between the rear wheel housings means the iLoad can theoretically take two 1165mm-square Aussie pallets (without the cargo barrier installed).
However, loading these could be an issue if fitted with the single-lift tailgate, as it blocks forklift access when opened. And the 870mm side door opening (even less with the cargo barrier fitted) is not wide enough to allow a pallet to pass through it, so do your homework on the iLoad's suitability for your loading requirements.
The cabin has storage bins and bottle holders in each door, plus a shallow tray in the centre dash-pad, two different-sized gloveboxes, a cubby near the gearshift for small items like chewy etc and a pop-out dual cup/bottle holder in the centre console. The centre seat backrest also folds forward to reveal a large open storage tray and two small bottle/cup holders.
So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.
How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.
There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.
As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.
Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.
Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.
There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.
There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.
Our iLoad test vehicle, with single-lift tailgate, 2.5 litre turbo-diesel engine and optional five-speed automatic transmission has a list price of $41,790, which compares favourably with Toyota HiAce ($44,140) and Ford Transit Custom ($43,790) equivalents.
The recent upgrades brought not only the new grille design but also automatic dusk-sensing headlights, tilt-and-reach adjustable steering wheel and a new design instrument cluster with trip computer. There's also an updated infotainment system (first featured in Kona) featuring a 7.0-inch touchscreen and multiple connectivity including Bluetooth, Apple CarPlay and Android Auto.
Other useful features are a rear-view camera (tailgate models only), power windows with one-touch auto down, height adjustable driver's seat and cruise control (auto variants only). The iLoad rolls on 16-inch steel wheels with 215/70R16C tyres and a full-size spare.
It's also available with a six-speed manual transmission, plus there's a choice of three-seat single cab or six-seat crew cab. Both cabin variants offer a choice of single-lift tailgate or forklift-friendly twin barn-doors with 180-degree opening, plus there's numerous genuine accessories available including the steel-mesh cargo barrier fitted to our test vehicle.
There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.
Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.
The iLoad's 2.5 litre four-cylinder DOHC 16-valve turbo-diesel is a refined and proven performer with Euro 5-emissions compliance (so no AdBlue needed), common rail direct injection (CRDi) and variable vane turbocharging with impressive flexibility. It produces a class competitive 125kW at 3600rpm and peak torque of 441Nm between 2000-2250rpm, but there's ample throttle response and pulling power on tap either side of those figures.
The five-speed torque converter automatic is an equally robust and proven transmission, although most rivals have updated to closer ratio six-speed units. Even so, the iLoad delivers crisp and smooth shifts in auto mode, with the option of sequential manual shifting if required. The transmission's gearing and 2.92:1 final drive ratio provide a good compromise between stop-start city delivery work and economical highway driving.
The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.
Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.
Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.
Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.
Hyundai's official combined figure of 8.8L/100km seemed realistic at the beginning of our road test which included a variety of roads and payloads, from near empty to three-quarters of a tonne. So we were impressed to see near-identical numbers after crunching trip meter and fuel bowser readings. Needless to say, that's great economy for a one-tonne van and no doubt another reason for its enduring popularity. Based on our figures, you could expect a realistic driving range of around 870km from its 75-litre tank.
It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.
But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.
I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.
Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.
The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.
Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.
But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.
The iLoad has big grab handles on the windscreen pillars to assist entry and once aboard it's not hard for drivers of most shapes and sizes to find a comfortable position, thanks to the height-adjustable seat, height-and-reach adjustable steering wheel and decent-sized left footrest.
The instrumentation is easy to read and dashboard controls are clearly marked and intuitive to use. There's a clear eye-line to the left door mirror but given that there's no blind-spot monitoring, this mirror would benefit from the addition of at least a dedicated wide-angle lens.
In city and suburban driving the iLoad is surprisingly quiet for a van without a sealed bulkhead between cabin and cargo hold. However, tyre roar emanating from the rear wheel housings does become quite intrusive at highway speeds, particularly on coarse bitumen surfaces.
The over-driven fifth gear ensures the engine isn't working hard though, with only 1800rpm at 100km/h and 2200rpm at 110km/h, which contributes to good fuel economy on long hauls. The cruise control also works well and is a big improvement on the last iLoad we tested in 2017.
The 2.5 litre turbo-diesel and five-speed auto are well-honed for this working role. They provide ample performance in city and suburban driving, even though the gaps between five gears are more noticeable now given the increasing use of six gears in rival automatic vans.
The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.
Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.
Only a four-star ANCAP rating achieved back in 2011, plus no AEB, blind-spot monitoring, rear cross-traffic alert, lane-keeping assist etc which are the new benchmarks in this category. There's front and side (thorax) airbags for the driver and outer passenger seats, but none for the centre seat with its lousy lap-belt. The iLoad's safety menu is overdue for an upgrade.
Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.
Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.
Five years/160,000km warranty. Scheduled servicing every 12 months/15,000km whichever occurs first. Lifetime Service Plan includes capped-price servicing for first five scheduled services ranging from $356 to $506.