What's the difference?
Start occupying the top step of the World Rally Championship podium and the brand benefits are huge. Just ask Audi, Ford, Mitsubishi, Subaru, Toyota, Volkswagen and the many others which have done exactly that to great effect over the years.
And Hyundai’s most recent foray into the WRC has focused on the compact i20, and here we have that rally weapon’s civilian offspring, the much-anticipated i20 N.
It’s a lightweight, high-tech, city-sized, hot hatch designed to steer you away from Ford’s Fiesta ST or VW’s Polo GTI, and add even more lustre to Hyundai’s N performance badge.
Launching a new Chinese car company is easy, right? You just introduce an all-new brand, make the cars affordable and the sales just roll in. Right?
No, not right. Australians may be more open-minded to new brands than ever before, but we are still discerning and aren’t just suckered in by a cheap price tag.
Leapmotor has learnt this lesson already, with its first model, the C10 electric mid-size SUV suffering poor critical reviews thanks to its disappointing drive and over-active safety systems. As a result it has struggled to make a real impact in the sales race.
The subsequent B10 small SUV was an improvement and now the brand is launching its first hatchback, the B05. It promises to be something different, because it’s the first Leapmotor model to be shaped for the European market and not China.
That’s because Leapmotor International is actually a joint-venture between Chinese carmaker Leapmotor and US-Euro juggernaut, Stellantis (the conglomerate that includes Alfa Romeo, Fiat, Peugeot, Opel, Jeep and more).
So the B05 is, in theory, the best of both worlds - fine-tuned in Italy and built in China. Which should mean it drives like a European car but doesn’t carry a European car price.
But does it live up to these lofty ambitions? Read on to find out.
The i20 N hatch is so much fun, and not in a special occasion kind of way. It’s an affordable, compact performance car that’ll put a smile on your face no matter where or when you drive it. The Fiesta ST and Polo GTI have a worthy new playmate. I love it!
Now I know how my school teachers felt. There is a lot of potential in the Leapmotor B05, but the brand needs to study harder and apply itself in some key areas to really put in its best performance.
There is so much potential, there is definitely a good car underneath it, and the brand also deserves credit for the improved interior design.
But there is also some important work to do to make it really enjoyable and a more relaxing drive. Given the rate of improvement from the C10 to the B05, there is every indication that Leapmotor could soon find itself becoming more popular in Australia.
Note: CarsGuide attended this event as a guest of the manufacturer with travel, accommodation and meals provided.