Hyundai Genesis vs Volvo V90

What's the difference?

Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.

What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.

The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...

Volvo has been riding a massive wave of success in the Australian new car market, recording (at the time of writing) 20 consecutive months of year-on-year sales growth. An even more impressive achievement given the overall market has been heading in the opposite direction.

Any worm dunker worth their salt will tell you to fish where the fish are, and Volvo has embraced the world's SUV fascination, with the XC40, XC60, and XC90 offering charismatic design and intelligent engineering across three SUV size categories.

But, there's something about Volvo and wagons (and Golden Retrievers). For more than 60 years wagons have been part of the Swedish brand's DNA, and the latest expression is the V90 Cross Country.

In other markets the car is sold in 'civilian' V90 guise. That is, a front-wheel drive only version of the full-size S90 sedan (also not sold here). But we cop the V90 Cross Country, a higher riding, all-wheel drive, five-seater.

Could its more car-like drive characteristics tempt you away from the SUV pack?