Genesis GV60 vs Mercedes-Benz Eqb350

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

When the GLB arrived in Australia in 2020 it did so to much fanfare as the little premium SUV which could do it all.

It had seven-seats, ideal dimensions slotting underneath the mid-size GLC, the option of all-wheel drive, and even a go-fast AMG version to boot.

Now, the clever little luxury SUV can add another headline feature - it’s gone fully electric.

The EQB, like the EQA before it, follows the formula of its donor car to a T, being familiar for an existing Mercedes buyer whilst also making the jump to a fully electric drivetrain.

For now it comes in two variants, a two-wheel drive with seven seats, and a five-seat all-wheel drive which leans more on the performance aspect of its electric drivetrain. Is the trade-off worth it?

The answer is: It depends. Read on to find out why.