What's the difference?
Remember those extra-long Australian luxury sedans like the Ford Fairlane and Holden Statesman/Caprice?
The patriotic choice in an era where that mattered and further protected by tariffs on imports that made them barely any more expensive than a base mid-sized Euro like a BMW 318i, they dominated the top end of the market with their sheer size outside, vast space inside and big-six or V8 grunt.
Like they used to say, there is no substitute for cubic inches.
Well, the spirit of these beloved local social-climbing classics lives on in just one modern car in 2025, the Genesis G80. Over three generations since 2008, it has been Hyundai’s tilt at the premium establishment, in much the same way as the Fairlane and Caprice were, and Toyota’s Lexus luxury brand still is.
We take a dive into the latest petrol-powered range-topper version, the 3.5T All-Wheel Drive (AWD) Sport Luxury (SL), which gives off more than its fair share of vintage HSV Grange vibes.
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
Overall, then, the flagship G80 tries to be docile Clark Kent and the amazing Superman in one. As such, it stretches itself trying to be both a luxury GT and high-functioning sports sedan.
But while it doesn’t quite achieve either perfectly the Genesis gets near enough for most – especially at its exceptional price point.
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.