Genesis G70 vs Gac Emzoom

What's the difference?

The updated Genesis G70 3.3T Sport Luxury is beautiful to look at and drive. It features premium features, trims and great power but the cabin is tight on space. Which makes it a little awkward to use, so this will suit a small family best or families where this may not be the primary mover. That said, I love the after-care program and it suited my small family of three, so it gets an 8.0/10 from us. 

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The G70 sedan is absolutely gorgeous to look at and the our test vehicle's 'Kawah Blue' paintwork makes the crisp pleating across the body stand out.

The G70 has a muscular stance, much like its BMW rival, but the rear is softer in its shaping.

The front looks sophisticated with the wide-set LED lights and black air-intake vents. The sporty 19-inch alloy wheels and red calipers behind them hint at what the powerful V6 engine can do.

The interior looks high-end with our test vehicle’s white quilted Nappa leather upholstery and a soft-touch black headliner. The dashboard looks solid and robust but the slick looking 10.25-inch touchscreen multimedia system and digital climate control panel elevate the overall design. 

The only thing I didn’t like about the design was the ambient lighting. It’s limited to two panels on the roof and is a little distracting when you drive at night. I think if it was scattered more throughout the cabin, it would be less intrusive.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The practicality is hurt a little by the space available for passengers. The front row benefits the most when it comes to head- and legroom but if you’re ferrying passengers in the back seat, you’ll have to scoot your seat forward to accommodate them.

Especially if they’re tall because my knees brush the back of the driver’s seat when it’s in my driving position and I’m only 168cm tall!

The individual storage options throughout the car are okay for the class with the front enjoying a small middle console and glove box, two cupholders and two small drink bottle holders in each door.

The rear gets map pockets, two cupholders in a fold down armrest and two very small storage bins in the doors.

The other amenities are great in both rows and a high-level of comfort will be found for adults with the heat and ventilation functions on the front seats and the heat function on the rear outboard seats.

However, the width of the rear seat and the tall transmission tunnel means the middle seat should be strictly reserved for a kid. Think of the G70 as more of a four-seater if you have adults to carry.

The boot has a 330-litre capacity and it’s not too hard to reach to the very back if items roll that way. The back seat has a 60/40 split and there is a temporary spare tyre underneath the floor. 

In terms of technology, you get a USB-A and USB-C port up front, as well as, a 12-volt socket and wireless charging pad to choose from. Rear passengers get two USB-C ports and the boot features another 12-volt outlet.

The 10.25-inch multimedia system looks great and is easy to use with a responsive touchscreen. It also has built-in satellite navigation, wired Apple CarPlay and Android Auto and the system now features over-the-air updates and Genesis Connected Services functionality.

The digital climate panel is responsive and very simple to operate, which is handy when on the go. The 12.3-inch digital instrument cluster is semi-customisable and it’s handy that the 8.0-inch coloured head-up display pulls through satellite navigation directions and traffic sign information. 

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The G70 3.3T Sport Luxury sedan has a 3.3-litre V6 turbo-petrol engine with a maximum power output of 274kW and 510Nm of torque. The G70 sedan is a rear-wheel drive and features an eight-speed auto transmission.  

The V6 engine responds eagerly, being able to do a 0-100km/h sprint time in just 4.7-seconds. Suffice it to say it’s fun to drive.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The compromise for getting all of the power is that she’s a thirsty gal and the official combined cycle fuel consumption figure is 10.4L/100km and my real-world usage came to 10.6L/100km.

However, that’s after mostly doing open-roading – expect the fuel usage to be higher in an urban setting.

Based on the combined cycle and the 60L fuel tank, expect a driving range of around 577km on average. Which means you’ll be filling up more on a longer journey than more efficient sedans.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The G70 sedan is a lovely car to drive with graceful handling and a good well of power to dip into.

That oomph is there when you need it and it’s as easy to drive in the city as it is on the open-road.

The responsive steering makes the G70 sedan feel nimble and well-balanced in turns, even when you accelerate out of a hair-pin corner.

The suspension is on the firm side and that can lead to a few grunts when you hit bigger bumps but the ride is not unpleasant, even for back-seaters. 

The cabin is generally quiet but you can get road/wind noise at higher speeds. It’s not enough to intrude on chatting but you don’t forget it’s there, either.

The G70 sedan is easy to park because it has an outstanding 11m turning circle. The 360-degree camera system is clear and the front and rear parking sensors make light work of a tight car park.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The Genesis after-purchase program is hard to beat and such a treat because you get five years or up to 50,000km complimentary servicing with the G70. How good is that? 

The G70 also comes with a five-year/unlimited km warranty and the servicing intervals are every at 12-months or 10,000km, whichever occurs first. The interval could be annoying if you travel a lot but any annoyance will be softened by the fact that the services are free.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.