What's the difference?
Are you in the market for a cheap SUV? Are you ambivalent about what badge it wears? Do you like taking risks?
If you're answered yes to all those questions, do I have the car for you!
It's called the GAC Emzoom (that's e-m-zoom, so back off Mazda lawyers), and it's the latest in a seemingly endless list of new cars from new Chinese brands.
But unlike so many new models that fail to leave an impression, there are several reasons why the Emzoom is worth paying attention to.
The Toyota Corolla Cross launched back in 2022 as a lifted crossover SUV version of one of the most iconic cars ever. It helped bridge the gap between the Corolla and the RAV4.
Three years on and it’s now mid-life facelift time. There are new looks inside and out, as well as some new tech and bling to catch your attention.
Competition is continually heating up in the small SUV segment, especially for those with hybrid engines, but is the updated Corolla Cross the pick of the bunch?
Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.
But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.
Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Corolla Cross is still an incredibly sensible car if you’re needing to buy a car, but you’re not a car person. Everything is intuitive and easy, allowing you to focus on driving.
This update has helped make this car stand out a bit more, but it’s still a bit vanilla. The Hyundai Kona, for example, offers more character. Also the asking price, especially at the top end, is creeping eerily close to RAV4 territory.
Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.
That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.
It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.
Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.
Toyota has put some effort into jazzing up the Corolla Cross’ exterior design. The pre-update car was arguably one of the more vanilla cars in its segment.
The most noticeable changes are up front. There’s a new grille set-up with hexagonal cutouts, as well as new LED headlights that are connected by a section that illuminates at night. This latter part looks quite tacky and feeds into the current trend of full-width light bars.
Around the side there are new 18-inch alloy wheel designs on this Atmos trim, as well as a revised LED tail-light set-up.
You can still tell this car is clearly a Corolla Cross from the outside thanks to the cladding around the wheel arches, but it no longer looks so boring, especially in top-spec Atmos guise.
Inside the design changes are more minimal. There’s a new centre console set-up that includes a chunkier gear selector, as well as an ambient lighting strip that wraps around the outside.
I prefer this centre console as it looks more substantial than the pre-update car’s, however, the glossy piano black is a big downside. After a week of testing it was already dusty and grimy, plus scratches are inevitable when you wipe it clean.
Beyond this there are no other obvious changes. I wish Toyota would include some differing colours and finishes inside as it’s a bit of a sea of black.
While there are some soft-touch materials on the dashboard and armrests, you don’t need to look far to find harsher, scratchier finishes. I expect better in a car that costs more than $50,000.
The Emzoom offers a surprisingly spacious interior for a small SUV.
We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.
It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.
While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.
There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.
The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.
The front seats in this car are deliciously comfortable. The bolsters hug you nicely and there’s plenty of upper back and leg support.
I’m also a fan of the upholstery finish in this Atmos trim. It’s a combination of leather and fabric which is great because the front seats also offer heating and now ventilation.
The steering wheel is a classic Toyota unit that features synthetic leather wrapping and heating function. There are also plenty of clearly labelled physical buttons that are a treat to use.
Behind this there’s a 12.0-inch digital instrument cluster like plenty of other Toyota models now. It features a familiar set-up that allows you to change a number of widgets and save multiple pages of configurations.
Moving across, the 10.5-inch touchscreen multimedia system is high-resolution and has crisp colours. There’s not a heap to do in the native user interface so there’s no excuse to get lost.
Thankfully there’s wireless Apple CarPlay and Android Auto. Connection was immediate with my iPhone 15 Pro Max when starting up the car and it remained rock solid throughout known interference points.
Under the touchscreen I appreciate that Toyota has retained physical climate control buttons and dials. They’re very easy to understand and use, especially on the move.
In fact, there are a lot of physical buttons around the cabin. This is great because you don’t need to dive into touchscreen menus and sub-menus.
In terms of amenities up front there are two cupholders, a wireless charger, USB-C charger, centre console box with a 12V socket, as well as a glovebox.
Moving to the second row there’s a decent amount of space for a small SUV, though if you want to use the seats more, you’ll likely want to opt for something larger, like a RAV4.
At 182cm tall I have minimal legroom behind my own driving position, though toeroom is excellent. Headroom is fine though it is impeded due to the panoramic glass sunroof, which notably doesn’t open despite the thick crossbar.
You can easily get two adults in the back of the Corolla Cross, though pushing it to three would make things squishy. It doesn’t help that there’s a central hump in the floor.
Amenities include rear air vents, two USB-C ports, bottle holders on the doors, plus a fold-down armrest with cupholders.
Around the back there’s a hands-free power tailgate that’s handy if you’ve got your hands full. In classic Toyota fashion, it opens and closes with plenty of beeps, which may attract attention.
There’s 380L of boot space with the rear seats upright, expanding to 2000L with them folded. This is fine for the segment, but doesn’t stand out. Front-wheel drive trims get a touch more boot space as they don’t have the rear electric motor.
In the boot area there’s a light, some hooks and a load cover. Unfortunately all-wheel-drive trims don’t come with a spare wheel whatsoever. Instead they only get a tyre repair kit.
It’s worth noting two-wheel-drive trims get a space-saver spare wheel. This is important if you frequently do long-distance drives away from tyre repair shops.
GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.
GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.
Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.
The 2026 Toyota Corolla Cross line-up now starts from $37,440 before on-roads for the GX Hybrid trim, however, on test here is the flagship Atmos Hybrid AWD trim at $50,990 before on-roads. That’s a fair chunk of change for a small SUV.
For context, you can get a mid-spec RAV4 Cruiser Hybrid for around the same price as this Corolla Cross. Ultimately it comes down to whether you want a bigger car or more equipment.
Speaking of the latter, this top-spec Corolla Cross is stacked with equipment.
Highlights include new 18-inch alloy wheels, LED headlights, a panoramic glass sunroof, 12.0-inch digital instrument cluster, 10.5-inch touchscreen multimedia system with wireless Apple CarPlay and Android Auto, a nine-speaker JBL premium sound system, heated and ventilated front seats, as well as premium leather-accented upholstery.
One of the few things this car is missing over its rivals is the availability of a head-up display.
Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.
The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...
Like last year, all Corolla Cross trims now come with a hybrid powertrain. It’s unchanged with this facelift.
There’s a 2.0-litre four-cylinder petrol engine with either one or two electric motors, depending on whether you opt for a front- or all-wheel drive version. Our tester is the latter so it has two electric motors.
Total system output is 146kW with drive sent through an electronic continuously variable transmission (e-CVT). Top speed is 180km/h.
It’s worth pointing out there is no power difference between the front- and all-wheel drive trims. Uniquely, the latter picks up a ‘Snow’ drive mode.
Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.
However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.
The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV.
Toyota claims the Corolla Cross Atmos Hybrid AWD consumes an average of 4.4L/100km on the combined cycle. This is 0.2L/100km higher than front-wheel-drive trims.
During my week of testing I saw an average of 5.0L/100km, according to the trip computer. This is fine, but I’ve experienced better in other hybrid SUVs.
However, during one trip into the office with heavy traffic I achieved an average of 3.7L/100km. Now that’s frugal!
All-wheel-drive trims get a larger 43L fuel tank compared to the 36L unit front-wheel-drive versions have.
Using my as-tested fuel consumption, this car has a theoretical range of 860km.
All Corolla Cross variants require a minimum of 91 RON regular unleaded petrol.
What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.
The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.
The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.
It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up.
The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.
While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.
That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended.
This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.
Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.
By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.
It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.
When you first start up the car it usually defaults to EV mode unless the petrol engine is bone cold. If this is the case it’ll fire it up to get the fluids warmed up.
Once the engine reaches operating temperature it typically switches off again, allowing you to cruise around exclusively on electric power. This never stops being fun and it’s almost a game to try and eke out as much electric juice as possible before the engine fires up again.
This is inevitable however once the battery charge gets low enough, or you press the accelerator that little bit harder. There’s no noticeable switch from electric to petrol that can be felt, but you do hear the petrol engine whirring away under the bonnet.
Despite this hybrid powertrain producing a total system output of 146kW, it doesn’t really feel like it from behind the wheel. Once you push the accelerator, the petrol engine tends to sound strained. It’s not a nice sound as it’s amplified by the fact there’s an e-CVT that doesn’t require gear shifts.
There’s great regenerative braking as standard which helps recuperate kinetic energy from slowing down back into the battery. This is helpful as it acts like engine braking down hills without actually using the brakes.
When you come to a complete stop the transition from the regen brakes to the traditional friction brakes can be a little grabby. You need to be prepared to alter the pressure you’re applying to the brake pedal.
The suspension in this car is a major highlight. It balances comfort and composure perfectly, allowing for an effortless driving experience. It soaks up virtually all road imperfections with ease, including harsher speed bumps.
This flows on to the steering which does err on the firmer side, but feels direct and a touch sporty. Overall this makes the Corolla Cross a fun vehicle to pilot even on the most dull roads.
On the parking front there are front and rear parking sensors, as well as a surround-view camera with great resolution. Even though this car is easy to park, there’s also a semi-autonomous park assist that can be handy if you’re not great at parallel parking.
Out on the open road the petrol engine does stay on more consistently. It’ll quickly flare the revs if you need to accelerate harder which makes me grit my teeth every time because it’s not the most refined sound.
Despite this there were moments when I was travelling at 80km/h and the petrol engine turned off, allowing the car to drive exclusively on EV power. This primarily only happens on flat roads as the moment there’s even a whiff of a hill, the engine kicks back in again.
There’s a fair bit of road noise that enters the cabin at higher speeds, which isn’t uncommon for small SUVs. However, there’s also noticeable wind noise that sounds like it comes from the sunroof or the side mirrors.
Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.
It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.
However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.
The Corolla Cross was awarded a five-star ANCAP safety rating in 2022 based on testing conducted by Euro NCAP. The two safety authorities have harmonised testing protocols.
Standard equipment includes eight airbags, autonomous emergency braking (AEB), blind-spot monitoring, rear cross-traffic alert, lane-keep assist, lane centring, adaptive cruise control, front and rear parking sensors, as well as a reversing camera.
The AEB system activates from 5km/h and lane-trace assist (lane centring) can be activated from 0km/h.
Also standard is one year of complimentary access to Toyota’s connected services. This allows for SOS emergency calling, as well as a range of remote features via a smartphone app.
Stepping up to the GXL brings a surround-view camera, as well as vehicle detection for the low-speed front and rear AEB.
All three rear seats have top-tether points and the two outboard rear seats have ISOFIX child seat anchorage points.
It’s all fairly standard on this front.
GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.
It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.
As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.
Like all Toyotas, there’s a five-year, unlimited-kilometre vehicle warranty. However, if you service at Toyota dealers you get two additional years of engine coverage, bringing the total to seven years.
The high-voltage battery coverage can also be extended up to 10 years if you service at Toyota dealers.
Roadside assistance is available to purchase from $99 annually.
Logbook servicing is required every 12 months or 15,000km, whichever comes first. The first five services are capped at $255 each, which is incredibly affordable. It’s only beaten by the likes of Honda.
Toyota has one, if not the, most prolific dealer networks in Australia. There are around 260 dealers and they span metro, regional and rural areas.