Gac Emzoom vs RAM 1500

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

As with all current-generation Ram 1500s, the Rebel remains one of our favourite full-sized American utes on the Australian market.

Yes, it is not cheap, and a few items standard on the Laramie Sport have been deleted for better or worse, but the Rebel offers better off-road capability without losing any of the regular 1500’s driver enjoyment, comfort, refinement and overall class.

An upsized Ranger Wildtrak with more civility than its redneck reputation suggests.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Essentially, the 1500 Rebel is a Laramie Sport with a few changes to make it look a little more athletic.

Changes include an extra power bulge in the bonnet, a restyled grille treatment, black powder-coated steel bumpers, daytime running spot lights, 18-inch rather than 20-inch off-road alloy wheels and the aforementioned one-inch (26mm-ish) suspension lift – partly as a result of the knobblier tyres, Bilstein off-road dampers and revised springs, all for better clearances.

Speaking of which, that’s why the retractable side steps have been deleted. The approach/departure/breakover angles are rated at 20.9, 22.2 and 19.2 degrees respectively.

That the Rebel loses the RamBox does mean a bit more tub width, but at the cost of 210 litres of hidden storage.

What’s left are mostly visual changes, including a two-tone colour scheme with black paint on the lower sections, extra blacked-out trim, Rebel badges and decals and three grade-specific hues: 'Bright White', 'Flame Red' and 'Hydro Blue'.

Dimensionally, the 1500 is definitely in the next-league up compared to a Ranger or HiLux, with length at 5916mm, width at 2057mm (excluding mirrors – that balloons out to 2747mm with them) and height at 2006mm. Wheelbase is set at 3672mm. Which does wonders for interior space.

Inside, a red and black look pervades, resulting in Rebel upholstery and material applications, but the seats and dash remain pure Laramie Sport – and that’s no bad thing, as the DT series remains the most car-like and refined interior of all the big US utes.

Let’s dive in.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

This is as much an interior review as anything else, because the Walkinshaw Automotive Group’s engineers have created nearly 50 unique dashboard parts in the 1500’s transition from LHD to RHD.

These join the hundreds of other items that have been modified throughout the big ute.

Haul yourself up and inside, and what you’re met with is essentially a Laramie Sport, but with a more-athletic vibe due to the red-and-black Rebel trim upholstery. In this evaluation example, the presentation, fit and finishes were exemplary.

Everything seems to be in Cinemascope. The sheer girth of the cabin; the excellent vision afforded by lofty seating as well as the deep windscreen and side windows; the abundance of light showering in from the dual-pane sunroof; wide yet cosy front seats that ensconce you like a bear hug – are there comfier ones out there in the world of utes? We doubt it; and heaps of space for your head, shoulders, arms and legs.

Most people should be able to sleep crossways on the back seat floor.

Back up front, the vast multi-layered dash is conventionally designed, with a 12-inch instrument display ahead of the driver and a long, portrait-oriented 14.4-inch touchscreen (containing a superb premium audio system).

But, unusually, there’s also a 10.25-inch multimedia screen for the front passenger, which isn’t visible to the driver for road-safety reasons.

Drilling into the details, there’s a satisfying attention to design to the instrument dials that you’d expect from an Italian brand – Ram owner Stellantis is partly consisted of Alfa Romeo, Fiat and Lancia, after all, as well as Citroen and Peugeot.

It’s also in the feel and quality of the presentation, as well as the general ergonomics, where most of the controls and switchgear are within reach, readily understood and easily operable – after a few moments taken to learn what’s what.

Confidence and swagger, without being too brash or ostentatious. An F-150, in contrast, seems cheap and hard inside.

Weirdly, given all the room around you, there’s also a sense of being a bit hemmed-in, thanks to the ultra-wide centre console. It houses an attic’s worth of storage capability, and is nicely integrated within the overall dash architecture.

It’s a pity, then, that Ram doesn’t offer a three-person bench seat up front – or, at least, a two-person love seat for the passengers right beside the driver’s bucket. There’s certainly enough space for that.

A half-day with the Rebel failed to showcase too many faults or irritations. There’s too much wind noise coming in at speed due to those elephantine exterior mirrors, there’s no digital radio and not everybody will like the red trim inserts. In this regard the vibe is more garish Germanic than restrained Italianate.

Remember, too, the Laramie Sport’s sliding centre console and reclining rear backrests aren’t fitted to the Rebel.

Not that you’d necessarily miss the latter, since the bench is nicely angled and seems comfortable enough. Obviously, there are acres of space to move and lounge about in, and pretty much all the usual amenities are present.

These include USB ports of both varieties, heated outboard seats, face-level ventilation, cupholders, map pockets overhead lighting, a coat hook, and the glorious sunroof that allows so much light to flood in.

There’s extra storage beneath the cushions as well as in the door panels, while a small portion of the back glass slides open. Apparently, that’s handy for hearing and giving instructions when working with the ute. Clever.

And, of course, so is the massive tub out back, complete with a full-sized spare wheel.

For now, Australia only receives the five-foot/seven-inch – or 1.7m long – tub, rather than the longer 6' 1" option offered in earlier 1500s. The Rebel’s payload jumps 30kg, and still maintains its 4.5-tonne towing capacity.

Note that, with the deletion of the RamBox cargo storage units, load-area width increases, but only by 15mm, and you lose 210 litres of hidden tub storage.

For the record, the tub dimensions are around 1700mm (length), 1295mm (width) and 543mm (height). The upshot is about 1500 litres of cargo capacity.

And, of course, there’s the maximum braked towing capacity of 4500kg (with a 70mm ball), 750kg unbraked, 7771kg for Gross Combined Mass (GCM), 3505kg for Gross Vehicle Mass (GVM) and an 893kg payload maximum.

Finally, a heavy-duty tow bar, 12-pin wiring harness and trailer brake controller are standard equipment.

This isn’t a replacement for the bombastic Ram 1500 TRX, which has sadly disappeared along with the classic Hemi V8 (though it may come back sometime in the future), but rather an adjunct to the base Laramie Sport. Just with more off-road sportiness.

Like all 1500s, as well as the conceptually-similar Silverado 1500, Ford F-150 and Toyota Tundra big utes, the Rebel is fully-assembled in the United States in left-hand-drive form, then shipped to and remanufactured in Melbourne for right-hand-drive.

This is no small task, with the Ram boasting hundreds of new and/or modified parts, needing over 80 man-hours of labour in the process.

Hence the high prices – with the Rebel matching the Laramie Sport at $141,950 (all prices before on-road costs).

More than just a sticker pack, the Australian Rebel includes one-inch higher-riding suspension, Bilstein off-road shocks, 32-inch all-terrain Falken Wildpeak 275/65R18 tyres, an electronically locking rear differential, underbody skid plates, a higher payload, special off-road cruise control and a so-called 'Power Bulge' bonnet – though there’s no extra performance under there, sadly, over the Laramie Sport’s existing SST (for Straight Six Twin-turbo).

You’ll need the $159,950 Limited flagship with its High Output SST engine tune for that.

Like the Laramie Sport, the Rebel seems almost sumptuously equipped, and includes goodies like a separate 10.25-inch multimedia display for the front passenger as well as a 14.4-inch central touchscreen and a 12.0-inch electronic instrumentation, 19-speaker Harman Kardon audio, dual-pane sunroof, heated seats front and rear, dual wireless phone charging, a sliding back window, power adjustable pedals and a fully-powered tailgate.

These come on top of a spray-in bed liner, cargo tie-down slider rails, LED headlights, wireless Apple CarPlay/Android Auto connectivity, a reversing camera and front and rear parking sensors. Handy in a truck this long.

There’s also a decent wad of advanced driver assist systems too, like autonomous emergency braking and adaptive cruise control. More on those in the safety section later on.

But it also loses some interior items too, like a sliding centre console, a reclining rear bench and 'RamBox' cargo storage, while digital radio is not available at all… which – to paraphrase '80s punk-rocker Billy Idol – might have Rebel owners yell out for more, more, more!

Anyway, there are also a few things missing outside too that are otherwise standard in the Laramie Sport.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Underneath the power bulge bonnet is a 3.0-litre twin-turbo in-line six-cylinder petrol engine known as the 'Hurricane'.

Sharing just five per cent of its parts with Jeep’s version, the Rebel uses the Standard Output (SO) tune, meaning this Euro 5-rated direct-injection unit delivers a heady 313kW of power at 5200rpm and 635Nm of torque at 3500rpm.

The High Output (HO) in the Limited, on the other hand, ups the ante with 403kW and 707Nm.

Compared to the old 291kW/556Nm 5.7L Hemi V8, the Hurricane SO lacks its evocative exhaust burble and effortless low-down grunt, but the figures don’t fib: 7.6 per cent more power and 14.2 per cent more torque.

Tipping the scales at 2615kg, the Rebel returns an impressive 120kW/tonne (versus 109kW/tonne for the V8), resulting in a 0-100km/h sprint-time of just 6.0 seconds, according to Ram (HO: 5.3s). That the Hurricane weighs nearly 60kg less than the Hemi helps.

Torque is sent to either the rear wheels in 2WD mode or all four wheels in 4WD mode via an eight-speed torque-converter auto, that Ram evocatively calls ‘TorqueFlite’ – memories of old Aussie Chrysler Valiants here.

A full-time on-demand transfer case is fitted, offering '2WD High', '4WD Auto' and '4WD High/Low' along with a locking rear differential.

As with all 1500s, there are wishbones up front and the rear axle is a coil-sprung rather than leaf-spring set-up.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Ram says the Rebel returns a combined average of 10.7L/100km, which translates to about 283 grams/km of carbon dioxide emissions. That’s a small improvement over the Hemi V8’s 12.2L/100km and 325g/km figures, aided by stop/start tech. But stirring performance, rather than outright economy are the priorities here, according to Ram.

Brimming the big 98-litre fuel tank with 91 RON standard unleaded petrol should see a theoretical average range between refills of 916km.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

If you’re a dyed-in-the-wool Hemi V8 lover and dread the notion that a mere ‘six’ has taken its place in the Ram 1500 – and particularly in the sporty off-road Rebel we have here – then a rethink may be in order.

That’s because, in the spirit of iconic sixes of the past, including Ford Australia’s legendary Barra in the Falcon and Territory, the Ram’s Hurricane should blow any scepticism clear away.

And it’s all in the delivery.

Smooth and sophisticated, the 3.0-litre twin-turbo straight-six idles with a muted rumble at start-up, but then roars off the line with an unexpected and prolonged burst of hungry acceleration.

And the power piles on effortlessly as the revs rise, with the auto seamlessly shifting through each ratio without putting a foot wrong.

Reflecting the interior design’s overall cohesiveness, the powertrain possesses a sophistication that’s far beyond what a big American truck ought to have.

That’s in 'Normal' mode. Choosing 'Sport' ups the stakes, as it also seems to stymie the stability/traction control intervention. Throttle response is noticeably sharper and more urgent, but other than the opportunity to more-easily break traction whilst getting to licence-losing speeds slightly quicker, there seemed little sense in staying in Sport.

This is a very fast ute as it is, and also an enjoyable one to drive, with a level of nuance at odds with its excessive proportions.

Even on wet and windy back roads the Rebel feels connected and controlled at speed.

The steering is appropriately weighted, with a sufficient amount of response for the driver to push on with confidence when taking corners quickly.

Remember, this is a 2.6-tonne-plus full-sized ute on off-road-biased tyres, yet getting into a rhythm and flow with the road is easy. Yes, you feel the mass, but the 1500 also feels taut and secure. And you’re not constantly harangued by over-zealous driver-assist systems going off all the time.

The wishbone front/coil-sprung rear suspension set-up must take much of the credit here, smothering bumps and tracing the groove of the road without jolting or stepping out of line.

Comfortable and quiet, there is a sense of isolation from the outside world that, incongruously perhaps, is in league with better premium SUVs. Again, this is a big American pick-up, remember.

On a few downhill twisty bits, the driver of course feels the shift in mass, but deft handling, adequate grip (great for off-road tyres) and effective brakes mean the Rebel doesn't break a sweat, even through puddles blanketing the bitumen.

Downsides? Well, it's still a large, lumbering truck to drive and park, with an inevitably massive turning circle to make heavy work of manoeuvring this beast around. Regular car park spots are almost always too small.

There's some wind noise rustling around the large exterior mirrors. And a bit of road noise coming through over certain coarser surfaces.

Overall, though, the Rebel behaves way-better than expected – and you don’t often get a chance to say that about a ute. Rapid, refined and engaging from behind the wheel, it is the best-driving full-sized US pick-up by some margin.

What V8!

That’s on road. We also had a brief off-road stint in the Rebel at the ex-Holden proving ground at Lang Lang, and we were pretty impressed with the ability and ease demonstrated over some short but demanding rough-track sections.

We doubt – at nearly $150K – that most buyers will go bush-bashing in this, but it’s good to know the hardware is there underneath to get you through.

Neither ANCAP nor Euro NCAP have tested any full-sized American utes at this stage.

However, the Ram DT 1500 has scored a five-star result in the US National Highway Traffic Safety Administration rankings.

Keep in mind, too, that the Rebel shares the Laramie Sport and Limited’s advanced driver assist systems, ushering safety like AEB (including cyclist and pedestrian detection), 'Forward Collision Warning', rear cross-traffic alert, blind-spot monitoring, a 360-degree camera view, trailer-sway control and tyre pressure monitors.

Additionally, there are six airbags (dual front, front side and curtain), traction and stability controls and adaptive cruise control.

No speed operation data for the AEB and lane support systems are currently available.

Like all Ram DT 1500s, the Rebel includes three child-seat restraining top-tether points fitted, along with two ISOFIX latches in the rear outboard seats.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Ram drops the ball when it comes to warranty.

That’s because, like GMSV’s Silverado range, it only offers a three-year, 100,000km warranty with roadside assistance, which falls short of the rival Ford F-150 and Toyota Tundra’s five-year/unlimited kilometre coverage.

In an era where Chinese rivals are rolling out utes with seven-year schemes, Ram's (and GMSV's) warranty is severely lacking.

Service intervals are at every 12 months or 12,000km, and there is currently no capped-price servicing on offer.