Gac Emzoom vs Peugeot E-Expert

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The driving comfort and competent load-carrying ability of the E-Expert in a daily short-haul working role would be well suited to both tradies and fleets, if equipped with the convenience of back-to-base overnight charging at home or depot. However, its zero-tailpipe-emissions technology comes at a high price, requiring careful cost-benefit analysis by potential buyers.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Externally the E-Expert adopts the new look of the Peugeot light commercial range, featuring an elaborate grille design with the brand’s equally new emblem proudly displayed at its centre.

The three-seater cabin design has also been upgraded, with Peugeot claiming extensive revision of the driving position for greater comfort (see Practicality).

The E-Expert rides on a 3275mm wheelbase with 12.4-metre turning circle and combines MacPherson strut front suspension with semi-trailing arm/coil-spring rear suspension, rack and pinion steering with electric power-assistance and four-wheel disc brakes.

Its 1948mm height ensures it can easily access height-restricted areas like underground loading docks and multi-storey car parks.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

A highlight of the E-Expert’s design is its conspicuously low published tare (unladen) weight of only 2052kg, which is considerably lighter than not only its LDV eDeliver 7 LWB Low Roof rival at 2365kg but also the segment-leading diesel HiAce (in LWB Auto Barn-Door spec) at 2245kg.

This figure is largely the result of weight-saving chassis technology, given that its diesel Expert equivalent’s tare weight is an athletic 1698kg.  As a result, given the E-Expert’s 3053kg GVM, it has a substantial 1001kg payload rating, so it’s a genuine one-tonner.

It’s also rated to tow up to 1000kg of braked trailer, but given Peugeot does not publish a GCM (or how much it can legally carry and tow at the same time) we can't confirm how much payload it can carry while towing its maximum trailer weight.

The cargo bay, which with the standard bulkhead/cargo barrier has a competitive 6.1 cubic metres of load volume, is accessed through sliding doors on each side with 935mm openings or from the rear through symmetrical barn-doors with 180-degree opening to enhance forklift and loading dock access.

The cargo bay offers 2780mm of floor length and 1628mm width, which combined with 1258mm between the rear wheel-housings means it can carry two standard Aussie pallets, or up to three Euro pallets, secured with a choice of eight load-anchorage points.

The cargo bay floor length partially extends to more than 4.0 metres by opening the load-through flap at the lower left-hand side of the bulkhead and raising the outer passenger seat-base into its vertical storage position.

This allows long lengths of timber, copper/PVC pipe, carpet/lino rolls etc to slide through and be carried internally. There’s also an additional load-anchorage point in the passenger footwell. Overall, this is a practical design feature.

The bulkhead window is protected by a sturdy mesh guard, the cargo bay doors and walls are lined to mid-height and internal lighting is provided front and rear.

A tough liner to protect the load floor from scrapes and dents is not included as standard equipment, but is available as an accessory.

The cabin can seat up to three occupants with a combination of a driver’s bucket seat and two-passenger bench seat. All seats are trimmed in two-tone ‘Mica Grey' fabric and equipped with full lap-sash seatbelts.

Although this cabin design offers wide door access and good comfort for the driver and outer passenger, the centre passenger is compromised by the large central-dash protrusion that houses the gear-selection and drive-mode controls.

The only option for those seated in the middle is to position both legs on the passenger side of this protrusion, which ensures their feet intrude into the outer passenger footwell. So, trips with two passengers should only be short ones.

Another criticism is the lack of hinge detents or struts to hold the rear barn-doors open in their 180-degree positions, given that a gust of wind when loading/unloading can slam them shut with potential injury for the operator (we reckon lock-open devices should be mandatory for all vans equipped with barn-doors).

The cabin includes two tiers of storage in each front door, comprising a slender shelf at mid-height for small items and a large-bottle holder and big storage bin at the base for larger items.

On top of the dash-pad are a small-bottle/cupholder on each side and a large clamshell-lidded compartment in the centre. There’s also a glove box with another open storage compartment below, while the centre console offers a smartphone cradle.  

The centre seat’s base-cushion, which is hinged at the front, can be tilted forward to reveal a deep compartment below that’s lined with insulating polystyrene foam to keep small items of food and/or drink hot or cold.

The centre seat’s backrest can also fold forward and flat to reveal a mobile office space, with a small desk that can be rotated to provide a comfortable working angle. It also has a shallow tray for holding pens etc and an elastic strap to hold documents in place.

Our test vehicle, to use its full name, is the E-Expert Pro Long Auto. It’s available only as a long wheelbase variant with single electric motor, 75kWh battery and single-speed automatic transmission for a list price of $79,990.

That’s $18K more than LDV’s eDeliver 7 LWB Low Roof electric rival and more than $29K dearer than both its diesel Expert equivalent and Toyota’s LWB Auto Barn-Door HiAce.

Our example is also finished in 'Titanium Grey' metallic paint ($690 option) which pushes the list price over $80K.

Standard equipment on our test vehicle includes 16-inch steel wheels with black hubcaps, 215/65 Michelin tyres and a full-size spare.

There’s also a solid bulkhead between cabin and cargo bay with load-through flap (see Practicality), front/rear parking sensors, daytime running lights, a 180-degree reversing camera, demister/wiper on each rear barn-door, a Mode 3/Type 2 charging cable in a Peugeot storage bag and more.

Inside are two USB ports and two 12-volt sockets plus an electric parking brake, dual-zone climate control, heated steering wheel with multi-function controls, heated driver’s seat and a 10-inch digital driver’s display.

There’s also a 10-inch central touchscreen to control the four-speaker multimedia system which includes voice recognition, digital radio and wireless Apple/Android connectivity.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The E-Expert’s single electric motor, which drives the front wheels through a single-speed automatic transmission, produces 100kW of power and 260Nm of torque. It also offers three grades of regenerative braking/battery charge replenishment, using paddle-shifters on the steering wheel.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Peugeot claims an official WLTP driving range of up to 330km from its 75kWh lithium-ion battery, which is mounted in a cradle beneath the load floor to maintain the same cargo bay load volume as its diesel sibling.

Our test vehicle was fully charged on collection and we drove 214km on that single charge, of which 50km was hauling a near-maximum payload on our city/suburban test route. We also switched between the three drive modes, but most driving was done in 'Normal' mode.

At the completion of our test, the dash readout was claiming average energy consumption of 25kWh/100km. So, based on these figures, a ‘real world’ driving range of up to 300km is credible, with potentially more using 'Eco' mode exclusively.

Peugeot claims the E-Expert can be charged from 0-100 per cent using a three-phase (11kW) wall-box in about 7.5 hours, or 0-80 per cent in 45 minutes using (100kW) DC quick-charge facilities.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thanks to adjustable lumbar support, a height/reach adjustable steering wheel with flat lower rim to allow extra torso/legroom and a decent-sized left footrest, it’s easy to find a comfortable driving position. The door mirrors, although smaller than some rivals, are adequate given their active blind-spot monitoring assistance.

The steering feel is responsive and nicely weighted, combined with sure-footed handling and supple unladen ride quality from its four-coil suspension.

It provides smooth and near-silent performance at speeds up to 80km/h, with tyre and wind noise becoming more intrusive at highway speeds. We drove most of the test in 'Normal' drive mode, which provides more than adequate city and suburban performance given the E-Expert’s relatively light kerb weight.

The energy-saving Eco mode causes a noticeable drop in response, as you’d expect. The 'Power' setting has the opposite effect, using more energy but producing improved acceleration even with a heavy load on board.

Adjustment of regenerative braking ('Low'/'Mid'/'High') using the steering wheel paddles produces noticeable differences in retardation across the three modes. In High mode, the effect is strong enough to require minimal use of the brake pedal.

To test its GVM rating we forklifted 770kg into the cargo bay, which combined with our two-man crew equalled a payload of 950kg which was only 50kg under its one-tonne limit.

Even so, the coil-spring rear suspension only compressed 40mm under this load, leaving more than 30mm of static bump-stop clearance that ensured no sharp bottoming-out over bumps.

On our congested 50km city/suburban test route, where mid-sized electric vans would typically operate, it handled this load with considerable ease in Normal mode with no requirement to use the Power setting.

The extra weight had a minimal effect on handling and braking response, with the E-Expert proving to be a competent load-hauler within its driving range.

Our only criticism is the positioning of the centre seat’s large headrest, which even when fully lowered blocks a large portion of the central mirror’s view through the bulkhead window and rear doors. As a result, we removed it and stored it away when not carrying a centre passenger.

No ANCAP rating but it comes standard with front, side and curtain airbags for driver and passenger plus AEB, lane-keeping, forward collision warning, blind-spot detection (but no rear cross-traffic alert), tyre pressure monitoring, traffic sign detection and more.

It also features what Peugeot calls the 'Acoustic Vehicle Alerting System' (AVAS), which generates sound that can be heard outside the vehicle when travelling at low speed, to enhance pedestrian safety.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

E-Expert comes with a five-year/200,000km Light Commercial Vehicle (LCV) specific warranty, plus eight-year battery warranty, 12-year corrosion warranty and three-year paint warranty.

Scheduled servicing is every 12 months/25,000km whichever occurs first, with capped-price for the first five scheduled services totalling $1846, or an annual average of $369. Pre-paid service plans up to five years offer considerable savings.