What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
The latest VS20 Vito range, comprising Vito/eVito light commercials and Tourer/V-Class people movers, brings the first major facelift to Mercedes-Benz’s mid-sized (2.5-3.5-tonne GVM) van since 2015, along with numerous comfort, convenience, technology and safety upgrades.
The workhorse fleet is available in medium wheelbase (MWB) and long wheelbase (LWB) Panel Vans and Crew Cabs, with a variety of drivetrain specifications including the all-electric eVito LWB van.
We were recently handed the keys to one of the latest turbo-diesel variants to see how it measures up from a tradie/business perspective in one of Australia’s most competitive vehicle markets.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
The Vito 119 Panel Van LWB offers excellent performance and driver comfort, with styling and all-round refinement that could make it an appealing business partner. However, the absence of an ANCAP star rating and a sub-one-tonne payload limit could be deal-breakers for some tradies and fleets alike, along with a list price that exceeds its Toyota HiAce LWB equivalent by almost $30K. Therefore, only a potential buyer can decide if its positives outweigh its negatives.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
With its 2068kg kerb weight and 3000kg GVM, our test vehicle has a 933kg payload rating which falls short of the one-tonne-plus capabilities of numerous rivals.
However, it’s also rated to tow up to 2500kg of braked trailer, which is 1000kg more than Toyota’s dominant HiAce. And with its 5500kg GCM rating (or how much it can legally carry and tow at the same time) the Vito can carry its maximum payload while towing its maximum trailer weight.
Access to the cargo bay is through sliding doors on each side with 822mm openings, or the single tailgate (optional rear barn-doors are also available). With load floor dimensions of 3061mm length and 1695mm width, along with 1270mm between the rear wheel-housings, it will carry up to two standard Aussie pallets or up to three Euro pallets, secured with a choice of eight load-anchorage points.
Standard equipment includes the cargo bay’s internal walls and doors being lined from floor to roof height. The optional Cargo Pack's solid metal bulkhead serves as both a noise insulator for the cabin and a sturdy cargo barrier, with large assist handles on each side and a full-width open storage area at its base ideal for storing ropes, straps, load-padding etc.
Access to the driver’s cabin is through doors with a relatively narrow opening angle. The seat padding is firm and well-bolstered, with the Cargo Pack’s two-seater bench offering sufficient knee clearance from the dash for central passengers.
However, central seat foot-room is limited for those with large boots and the bench seat also has no adjustment, so we’d recommend only short trips for a crew of three.
Cabin storage includes a large-bottle holder and bin in the base of each door, with a smaller bin above. The dash offers storage slots below the air-vents, plus small-bottle/cupholders and three handy open storage areas across the dash-pad.
There’s also a single glove box, overhead glasses-holder and a useful-sized compartment hidden beneath the passenger seat which is accessed through a side hatch.
For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.
That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.
The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.
Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.
It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.
All up, it’s a strong package for the price.
Our test vehicle is the Vito 119 Panel Van LWB, which like all light commercial models (except the eVito) comes standard with a 2.0-litre four-cylinder turbo-diesel engine and nine-speed automatic for a list price of $79,796.
Our example has also been fitted with a couple of factory options including a digital rear-view camera ($1031) and the 'Cargo Pack' ($2287) which adds a two-passenger front bench seat and full-width metal bulkhead with window, plus sturdy wood-flooring and bright LED lighting for the cargo bay.
These options bump the list price to $83,015, plus on-roads, so for such a sizeable spend you’d rightfully expect to get a lot more than just a prestigious badge as standard equipment.
Externally, the Vito delivers on that expectation with stylish 17-inch alloy wheels and 225/55 R17C tyres with a full-size steel spare, colour-coded front and rear bumpers, chrome grille highlights, black roof rails, rear window tint, multibeam LED headlights, LED tail-lights and classy LED puddle-lamps that project a Mercedes-Benz logo.
MY25 equipment upgrades fitted as standard include the latest 'MBUX' multimedia system with a big 10.25-inch LCD colour touchscreen, 'Hey Mercedes' voice command, wireless Apple CarPlay/Android Auto connectivity and more.
The driver’s instrument cluster gets a 5.5-inch central colour display and all models are now fitted as standard with a multifunction steering wheel with touch-sensitive controls, plus keyless start and an electronic parking brake replacing the old spring-loaded pedal version.
Standard safety has also been upgraded with active lane-keeping assistance, traffic sign recognition and tyre pressure monitoring.
Our 119 model also comes with complimentary metallic and non-metallic paint finishes, so the latest Vito is more indulgent than your typical steel-wheeled workhorse without compromising its core load-carrying capabilities.
The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.
That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.
It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.
The 2.0-litre four-cylinder intercooled turbo-diesel meets Euro 6 emissions standards using AdBlue.
It produces 140kW of power at 4200rpm and 440Nm of torque between 1350-2400rpm. This is paired with a smooth and intuitive nine-speed torque converter automatic, which offers three drive modes comprising 'Comfort' (the standard default setting), 'Sport' and 'Manual'. The latter’s sequential manual-shifting is via steering wheel-mounted paddles.
The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.
In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.
Mercedes-Benz claims official combined average consumption of only 6.7L/100km but the dash readout was showing 8.3 at the completion of our 342km test, of which about one third was hauling a heavy payload.
This was lineball with our own figure, calculated from fuel bowser and tripmeter readings, of 8.5L/100km. Any mid-sized van that can produce genuine sub-10L economy in 'real world' urban use gets a big tick from us and, based on our figures, should produce an excellent driving range of around 800km from its 70-litre diesel tank.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
The Vito offers exceptional comfort for the driver, with the prestige look and feel of its leather-wrapped and height/reach adjustable steering wheel combined with a driver’s seat offering a fold-down inboard armrest, height/reach-adjustable lumbar support plus adjustable base-cushion rake and length.
A left footrest would be icing on this comfort cake, but in its absence there’s plenty of clear floor space in which to rest your left foot.
Eyelines to all mirrors are good and although the centre-seat headrest for the Cargo Pack bench partly blocks the central mirror’s rear view, most of the tailgate’s window remains clear.
Given the huge blind-spot over the driver’s left shoulder created by the cargo bay’s solid walls, the Vito’s blind-spot monitoring, rear cross-traffic alert, 360-degree camera etc are effective in creating a safety zone in such a vulnerable area.
The steering feel is superb, as we’ve come to expect from Mercedes-Benz commercial vehicles. Cabin noise remains commendably low even at highway speeds, during which the engine needs only 1700rpm to maintain 110km/h. However, tyre noise can become intrusive on coarse bitumen surfaces.
Engine response in city and suburban use is excellent, as the nine-speed auto efficiently keeps the turbo-diesel operating within its 1350-2400rpm peak torque zone. And 440Nm of torque is competitive for a van this size, ensuring strong acceleration with or without a load.
The driver-selectable Sport and Manual drive modes provide greater driver engagement and direct control respectively, but for most driving the default Comfort setting provides a commendable balance of comfort and engine response which allows the Vito to shine in a working role.
We proved this after loading 770kg into the cargo bay, which with driver equalled a total payload of 870kg which was only about 60kg under its legal limit. The coil-spring rear suspension compressed 50mm under this weight, which still left more than enough suspension travel to ensure there was no bottoming-out during our test drive.
This included our usual 13 per cent gradient, 2.0km set climb at 60km/h, in which it downshifted to fourth gear and 2000rpm (bang in the middle of its peak torque band) to easily reach the summit.
Engine-braking on the way down, in a manually-selected second gear, was impressive for an engine with relatively small displacement restraining almost 900kg in payload, requiring only one firm application of the brake pedal. Overall, it proved to be a competent load-hauler.
The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.
Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.
The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.
Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.
Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.
Although Vito vans built from January 2023 are still without an ANCAP star rating, models built from May 2024 scored 90 per cent for collision avoidance in ANCAP’s Commercial Van Safety Comparison, earning the highest Platinum grading for scores of 80 per cent and above.
The latest Vito’s active safety additions join a suite of existing features including front/thorax/window airbags for driver and passenger, AEB, lane-keeping, blind-spot and rear cross-traffic alert, daytime running lights, front/rear parking sensors and lots more.
The Vito comes with a five years/250,000km warranty which includes 24-hour roadside assistance.
Scheduled servicing is 12 months/25,000km whichever occurs first. Capped-price servicing for first five scheduled services totals $5555, or a pricey average of $1111 annually.