Gac Emzoom vs Mercedes-Benz CLS350

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The Mercedes-Benz CLS has proven to be a niche hero, creating a segment and then evolving into something even more elegant, while keeping its unique appeal. A beautiful, modern cabin and the new engine in the CLS 450 provides the swiftness to match those looks.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

Remember how I said you were going to have to surrender something if you wanted a CLS? Well, yes, you’ve have to surrender your hard-earned money, but you’ll also have to give up quite a bit of practicality.

That swooping roofline makes entry into the front seats a bit precarious for people of my height (191cm) trying to swing themselves into the cockpit without clocking their heads on the A-pillar.

The impracticality only gets worse with entry into the back seats, and legroom in there for me is tight, too.

I can only just sit behind my driving position thanks to the contoured seat backs. Headroom is also limited.

It’s worth pointing out that this time the CLS is a five-seater – the previous generation sat just four.

Storage isn’t bad, running to a deep centre console bin with a split lid, there are two cupholders up front and another two in the rear fold-down armrest along with another covered drawer, and all doors have small bottle holders.

The CLS’s boot capacity is 520 litres, and the rear seats fold 40/20/40 to provide extra space.

Benz has dropped the 250d grade, which means you can no longer have your CLS with a diesel engine. That also means the new entry fee is higher with the CLS 350 kicking the line-up off at $136,900 (list price).

You’ll be rewarded with a decent amount of equipment for the outlay, though. Coming standard on the CLS 350 are those two 12.3-inch screens, a head-up display, a 13-speaker Burmester stereo, sat nav, Apple CarPlay and Android Auto, digital radio, surround view camera, leather upholstery, heated front seats, 'Brown Ash' wood trim on the centre console, wheel-mounted shifting paddles, AMG exterior and interior packages, auto-parking, 20-inch AMG wheels, air suspension, proximity key and privacy glass.

The CLS 450 4Matic lists for $155,529 and adds air filtering in the cabin, power closing doors, a sports exhaust system and all-wheel drive.

At the top of the three-grade range is the Mercedes-AMG CLS 53 4Matic+ for $179,529. The extra money buys you nappa leather upholstery, wireless charging, the ‘Night’ body kit, an AMG exhaust system, and of course, a lot more grunt which you can read about below.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

If you’ve skipped straight to this bit you’ll have missed news that there’s no longer a diesel engine in the CLS line-up. Instead you have a choice of three petrol engines – one for each grade and all of them are new to the model.

The CLS 350 has a 2.0-litre four-cylinder turbo-petrol engine producing 220kW/400Nm. That grunt is delivered to the rear wheels via a nine-speed automatic.

The CLS 450 4Matic has a 270kW/500Nm 3.0-litre in-line six-cylinder engine with a twin-scroll turbo and like the Mercedes-AMG 53 above it has an integrated electric motor called an EQ Boost. While it’s a hybrid system of sorts the electric motor doesn’t drive the wheels, instead it recuperates kinetic energy and charges the battery.

The CLS 450 uses the nine-speed auto, as well, and is all-wheel drive.

The Mercedes-AMG CLS 53 4Matic has the same transmission and engine as the CLS450 but has been given a heftier twin-scroll turbo charging system and tuned to produce even more grunt at 320kW/520Nm. The 'EQ Boost' performs the same function as in the CLS 450, but also provides power to an electric turbocharger. The Mercedes-AMG CLS 53 4Matic is also all-wheel drive and uses a nine-speed automatic.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

This is a good place to remind you (again) that only one CLS grade was available to drive at the Australian launch – the CLS 450, and we were only given the claimed fuel economy figures for that model.

After 197km through, on a route that bumper to bumpered its way out of Melbourne CBD and headed the long way to the airport via Woodend. our car’s trip computer was reporting close to an average of 10.0L/100km.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

A reminder again, folks – Mercedes-Benz only had the CLS 450 available to drive. Okay? On with the review…

Nobody likes a traffic jam, apart from maybe taxi drivers. But sitting in a CLS deep in Melbourne’s CBD, stuck in road-work-infested roads, choked with cars going nowhere was as pleasant as the experience could be. 

Plush seats, pretty lighting, air filtered and fragranced, air suspension cushioning the patchy tarmac underneath as we wriggled our way north towards Mount Macedon and country roads.

If you read another review calling out a large degree of wind noise filtering into the cabin, they’re right and wrong. See, the weather was apocalyptic as we hit the motorway. Trees doubled over kind of windy, and sure you could hear it rushing past the windows when we were at 110km/h, but you could also hear it clearly when we were at 30km/h.

I like gadgets and so it was about 15 seconds into the motorway stint that I tested out the active cruise control, and automatic lane changing, which works near perfectly.

As the roads became more winding, I switched drive modes to 'Sport', firming up the suspension and steering, at the same time prompting the transmission to kick back into a lower gear.

This is a stable-feeling car, well balanced and effortless to steer. Smoothness is a word for everything it does, including covering the ground quickly.

While that acceleration is rapid, it’s not quite exhilarating, and the engine note under load is a little high pitched for a thug like this.

CLSs of the past were known for being a bit more aggressive and feistier, but this one seems to have mellowed in its third generation. I don’t see any issues with this. There are other angrier Benzs if that’s your thing.

The second generation CLS was never crash tested and this new one has yet to be as well. So, while it hasn’t been given an ANCAP star rating, given it shares so much with the five-star rated E-Class we’d expect it to score nothing less than that, too.

Along with nine airbags, ABS, and traction and stability control the level of advanced safety equipment onboard the new CLS is seriously impressive. There’s the 'Driving Assistance package Plus' which brings AEB with cross traffic function, evasive steering, blind spot warning with an active function and lane keeping assistance.

For child seats you’ll find two ISOFIX mounts and three top ether anchor points.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

The CLS is covered by Mercedes-Benz’s three-year/unlimited kilometre warranty. Servicing is recommended every 12months/25,000km for the CLS 350 and CLS 450, while the CLS 53, like all AMGs needs to visit at 12month/20,000km intervals.

Mercedes-Benz says a capped price servicing plan will be available, but has yet to release the prices. We’ll update this as soon as the costs have been announced.