Gac Emzoom vs Hyundai Iload

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The iLoad remains one of the most competent all-rounders in the business. This highlights the excellence of its original design, as it hasn't changed much since it launched here more than a decade ago.

However, it's starting to show its age a bit, particularly in terms of safety compared to HiAce and Transit Custom rivals which have aggressively raised the mid-size van benchmark to a five-star standard that rivals most sedans and SUVs.

We hope Hyundai will soon do the same with the iLoad, because apart from increasingly outdated safety it's pretty hard to fault. We're sure its army of loyal customers would agree.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The iLoad is 5150mm long, 1920mm wide and 1935mm high with a 3200mm wheelbase. That height means it can access underground and multi-storey carparks, in which it's also easy to manoeuvre with a relatively compact 11.22-metre turning circle.

No doubt a big factor in the rear-wheel drive iLoad's enduring appeal is its simplicity and ruggedness, combining MacPherson strut front suspension with rack and pinion steering, leaf-spring live rear axle and four-wheel disc brakes. A sliding door on each side of the cargo hold come standard. The large tailgate window, equipped with a wiper/washer and demister, provides the rear-view mirror with a relatively clear picture of what's behind even with the cargo barrier and clear plastic covering on it.

The cabin environment is bright and airy with a tasteful mix of light and dark grey surfaces. The light grey cloth seats with their colourful striped inserts look sharp but we reckon they would also show some grime pretty quickly in a working role.

Our only criticisms are that, like the new HiAce, there's no fold-down inboard armrest for the driver. We don't know why Australia's top two mid-size vans do not have this simple feature, because it's standard issue in numerous rivals and creates a more relaxed driving position.

Our other gripe is the centre passenger seat, which shares the outer passenger's base cushion but has a separate backrest which can be rotated forward through 90 degrees to reveal a handy storage tray and dual drink holder on the back of it.

However, passenger comfort and safety are compromised as the seat is too narrow for an adult, the backrest has no head restraint, there's very limited leg room and only a lap seat-belt. And to make matters worse, the belt's buckle digs firmly into your right butt cheek when it's clicked in. This ‘seat' should be for emergency use only and, if you must, only for short distances.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The iLoad's 2062kg kerb weight and 3160kg GVM results in a genuine one tonne-plus payload rating of 1098kg and up to 125kg of that can be carried on roof racks. It's also rated to tow up to 1500kg of braked trailer and with a GCM rating of 4660kg (or how much you can legally carry and tow at the same time), that means you can do it at maximum GVM.

In other words, it can legally carry more than a tonne while towing 1.5 tonnes. Those numbers make the iLoad a very practical and versatile workhorse, well suited to a variety of trades and other working roles beyond the usual delivery chores.

The cargo hold, with its 2375mm length, 1620mm width and 1340mm height, offers a total load volume exceeding 4.4 cubic metres and is accessed through sliding doors on each side or via the single-lift tailgate. The load floor with its protective vinyl mat has a total of 10 load anchorage points.

There's no full-length roof lining like the new HiAce but the cargo hold walls and doors are lined to hip height and there's one internal light at the rear. The load floor length and 1272mm between the rear wheel housings means the iLoad can theoretically take two 1165mm-square Aussie pallets (without the cargo barrier installed).

However, loading these could be an issue if fitted with the single-lift tailgate, as it blocks forklift access when opened. And the 870mm side door opening (even less with the cargo barrier fitted) is not wide enough to allow a pallet to pass through it, so do your homework on the iLoad's suitability for your loading requirements.

The cabin has storage bins and bottle holders in each door, plus a shallow tray in the centre dash-pad, two different-sized gloveboxes, a cubby near the gearshift for small items like chewy etc and a pop-out dual cup/bottle holder in the centre console. The centre seat backrest also folds forward to reveal a large open storage tray and two small bottle/cup holders.

Our iLoad test vehicle, with single-lift tailgate, 2.5 litre turbo-diesel engine and optional five-speed automatic transmission has a list price of $41,790, which compares favourably with Toyota HiAce ($44,140) and Ford Transit Custom ($43,790) equivalents.

The recent upgrades brought not only the new grille design but also automatic dusk-sensing headlights, tilt-and-reach adjustable steering wheel and a new design instrument cluster with trip computer. There's also an updated infotainment system (first featured in Kona) featuring a 7.0-inch touchscreen and multiple connectivity including Bluetooth, Apple CarPlay and Android Auto.

Other useful features are a rear-view camera (tailgate models only), power windows with one-touch auto down, height adjustable driver's seat and cruise control (auto variants only). The iLoad rolls on 16-inch steel wheels with 215/70R16C tyres and a full-size spare.

It's also available with a six-speed manual transmission, plus there's a choice of three-seat single cab or six-seat crew cab. Both cabin variants offer a choice of single-lift tailgate or forklift-friendly twin barn-doors with 180-degree opening, plus there's numerous genuine accessories available including the steel-mesh cargo barrier fitted to our test vehicle.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The iLoad's 2.5 litre four-cylinder DOHC 16-valve turbo-diesel is a refined and proven performer with Euro 5-emissions compliance (so no AdBlue needed), common rail direct injection (CRDi) and variable vane turbocharging with impressive flexibility. It produces a class competitive 125kW at 3600rpm and peak torque of 441Nm between 2000-2250rpm, but there's ample throttle response and pulling power on tap either side of those figures.

The five-speed torque converter automatic is an equally robust and proven transmission, although most rivals have updated to closer ratio six-speed units. Even so, the iLoad delivers crisp and smooth shifts in auto mode, with the option of sequential manual shifting if required. The transmission's gearing and 2.92:1 final drive ratio provide a good compromise between stop-start city delivery work and economical highway driving.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Hyundai's official combined figure of 8.8L/100km seemed realistic at the beginning of our road test which included a variety of roads and payloads, from near empty to three-quarters of a tonne. So we were impressed to see near-identical numbers after crunching trip meter and fuel bowser readings. Needless to say, that's great economy for a one-tonne van and no doubt another reason for its enduring popularity. Based on our figures, you could expect a realistic driving range of around 870km from its 75-litre tank.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

The iLoad has big grab handles on the windscreen pillars to assist entry and once aboard it's not hard for drivers of most shapes and sizes to find a comfortable position, thanks to the height-adjustable seat, height-and-reach adjustable steering wheel and decent-sized left footrest.

The instrumentation is easy to read and dashboard controls are clearly marked and intuitive to use. There's a clear eye-line to the left door mirror but given that there's no blind-spot monitoring, this mirror would benefit from the addition of at least a dedicated wide-angle lens.

In city and suburban driving the iLoad is surprisingly quiet for a van without a sealed bulkhead between cabin and cargo hold. However, tyre roar emanating from the rear wheel housings does become quite intrusive at highway speeds, particularly on coarse bitumen surfaces.

The over-driven fifth gear ensures the engine isn't working hard though, with only 1800rpm at 100km/h and 2200rpm at 110km/h, which contributes to good fuel economy on long hauls. The cruise control also works well and is a big improvement on the last iLoad we tested in 2017.

The 2.5 litre turbo-diesel and five-speed auto are well-honed for this working role. They provide ample performance in city and suburban driving, even though the gaps between five gears are more noticeable now given the increasing use of six gears in rival automatic vans.

Only a four-star ANCAP rating achieved back in 2011, plus no AEB, blind-spot monitoring, rear cross-traffic alert, lane-keeping assist etc which are the new benchmarks in this category. There's front and side (thorax) airbags for the driver and outer passenger seats, but none for the centre seat with its lousy lap-belt. The iLoad's safety menu is overdue for an upgrade.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Five years/160,000km warranty. Scheduled servicing every 12 months/15,000km whichever occurs first. Lifetime Service Plan includes capped-price servicing for first five scheduled services ranging from $356 to $506.