Gac Emzoom vs Ford F-350

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

If you’ve got something really heavy to tow and you have the budget to do it in grand style and with minimal effort, then a Super Duty could be just what you’re looking for. Its gargantuan proportions make it impractical for daily driving in Australian city and suburban traffic, but as a heavy-duty tow vehicle, particularly for long-haul open highway work, you’ll feel like king of the road.

Vehicle supplied by Harrison F-Trucks.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

Our F-350 test vehicle with its F-250 downgrade results in a 700kg decrease in both payload and tow ratings. In other words, based on Harrison’s figures, in full F-350 specification it has a 1700kg payload capacity and 9700kg GCM, which means it can legally tow up to 4510kg of braked trailer with a full payload or up to 6210kg without. In our F-250 form it offers a 1000kg payload with 9000kg GCM, and can legally tow up to 3810kg of braked trailer with a full payload, or 4810kg without.

The huge cargo tub has a load floor length of 2080mm and width of 1700mm, with 1283mm between the wheel arches allowing ample room for a standard 1160mm-square Aussie pallet. There’s a total of eight tie-down points, overhead and internal lighting plus key fob operation of the tailgate, which houses a handy fold-out step and grab handle for easy cargo tub access.

The sumptuous cabin has plenty of storage options, including a single glovebox, and a bottle holder and two storage bins in each front door. The centre console has an open storage cubby at the front, another open storage bin and two bottle holders in the centre, a cavernous box behind that with a padded lid which doubles as a comfortable armrest, and two more bottle/cup holders at the back.

Those in the rear seat also get a fold-down centre armrest with two pop-out cup holders and each rear door has a bottle holder and two storage bins. There are also flexible storage pockets on the rear of both front seats and the 60/40-split rear seat base cushions swing up through 90 degrees and lock into position, revealing a huge full-width storage area underneath.

Our test vehicle was the MY18 F350 SWB Crew Cab Platinum 4x4 pick-up, downrated to a 4490kg GVM rating (same as the F-250) to allow it to be driven with a normal car licence. According to Harrison, Ford achieves this by simply removing an additional booster spring and block in the rear suspension, resulting in the lower ratings. It was also fitted with Ford’s FX4 off-road option (rear diff lock, skid plates, special shocks, hill-descent control), bringing the drive-away price to an eye-watering $165,990.

The Platinum is one of six grades in the Super Duty range, and one of three only available in the Crew Cab, in which it represents the middle tier above King Ranch and below Limited. Although Harrison can import most of the Super Duty model grades, it claims the Platinum delivers the best ‘bang for buck’ in terms of features and trim level, riding on stylish 20-inch polished alloy wheels and LT245/75Rx17E all-terrain tyres with a full-size spare.

As you can imagine, the sumptuous Platinum has power everything and is loaded with features that are way too numerous to list here. Suffice to say, everywhere you look there’s conspicuous luxury, from the moment the concealed power-operated side-steps smoothly extend when you open the door, and then retract when you close it.

Inside is an 8.0-inch touchscreen for the SYNC3 voice-activated infotainment system with multiple connectivity options, including Apple CarPlay and Android Auto, premium leather seating (with heating, cooling and even massage for the front seats), a full-length panoramic sunroof, huge power-extendable door mirrors for towing (with built-in courtesy lights), power adjustable pedals and steering wheel (which is also heated), remote-opening tailgate with fold-out step, cameras everywhere for 360-degree coverage and even a wide choice of changeable colours for the ambient cabin lighting.

We could go on, but you get the picture. It’s magnificent excess in the true US tradition, where too much is never enough.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

The F350 Super Duty is powered by Ford’s common rail 6.7-litre Power Stroke V8 turbo diesel, which, with four valves per cylinder and variable vane turbocharger, punches out 335kW at 2800rpm and a massive 1267Nm of torque at only 1800rpm.

The SelectShift six-speed automatic transmission is also designed and built by Ford. Its triple-plate, two-stage torque converter offers full lock-up capability as low as 900rpm, and there’s a dedicated tow/haul mode which avoids unwanted shifts on climbs and provides powerful engine braking on descents.

The exhaust brake can also be manually selected. The 4x4 system is part-time dual-range, with auto-locking front hubs and shift-on-the-fly engagement.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

Flick through a Super Duty sales brochure and you won’t find any reference to fuel economy ratings. However, for what it’s worth we crunched some figures at the end of our relatively short 200km test based on trip meter and fuel bowser readings, resulting in a reasonable 15.8L/100km.

That’s not far away from the dash read-out at 14.2, so with its big 130-litre fuel tank you could expect a driving range of around 820km.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

You sit up nice and high in very comfortable seats, with a commanding view of surrounding traffic and the road ahead. We quickly adapted to the width and height of the Super Duty, but the major issue in city and suburban driving was its oil-tanker length, which required later turn-in on tight corners to provide kerbside clearance. We also needed to check that there was ample reversing room when choosing a space in a parking lot, to ensure we didn’t get wedged when trying to leave.

With the big turbo diesel V8’s 1267Nm of torque being tapped at only 1800rpm, it provides spirited getaways from traffic lights, and easily keeps up with normal city and suburban traffic flow with your big toe barely touching the accelerator pedal.

The ride quality without a load is quite good on smooth surfaces, with its massive 3.5 tonne kerb weight feeling like the tyres are leaving indents in the bitumen. However, over rougher roads and larger obstacles like speeds humps, it starts to bounce around more and can feel quite ponderous at times. However, this is to be expected in an empty vehicle with such high payload and tow ratings.

The steering is surprisingly direct and firm in feel. It’s also quite linear in turning weight regardless of road speed, without the more noticeable changes evident in its little brother Ranger, which is very light at parking speeds but gets noticeably firmer as speeds increase.

Braking is reasonably responsive but like other giant US pick-ups we’ve tested, you have to get them quite hot to make them really bite. That’s because their pad compounds tend to be on the hard side, given they have to cope with the high temperatures generated by heavy-duty towing.

The engine exhaust brake is surprisingly quiet and very effective at slowing the vehicle, aided by more aggressive downshifts in the six-speed auto.

No ANCAP rating, but for what it’s worth the 2017 F-250 Super Duty SuperCab and Crew Cab 4x2 models earned the US government’s highest five-star safety rating. Passive safety includes driver and passenger front and seat-side airbags plus side-curtain airbags. All three rear seat positions have top tethers for child seat restraints but no ISOFIX.

Dynamic safety does not include AEB, but there’s adaptive cruise control and collision warning with brake support, (BLIS) blind spot information system with trailer coverage and cross-traffic alert, lane-keeping alert, reverse sensing system, rain-sensing wipers, automatic high beam headlights, hill-start assist, trailer sway control, tyre-pressure monitoring, SOS post-crash alert system and lots more.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

Harrison F Trucks provides a four-year/130,000km warranty, which it claims is the same as the Ford warranty with standard exclusions. Harrison also provides four-year premium roadside assistance.

Scheduled servicing is 12 months/10,000km with costs ranging between $495 and $1400.

Harrison says servicing can be done at any certified service department in Australia, with direct communication with Harrison’s service manager if required for diagnostics and advice.