Ford Tourneo Custom vs GWM UTE

What's the difference?

VS
Ford Tourneo Custom
Ford Tourneo Custom

$57,990 - $73,990

2025 price

GWM UTE
GWM UTE

$24,999 - $40,999

2024 price

Summary

2025 Ford Tourneo Custom
2024 GWM UTE
Safety Rating

Engine Type
Inline 4, 2.0L

Diesel Turbo 4, 2.0L
Fuel Type
Diesel

Diesel
Fuel Efficiency
0.0L/100km (combined)

9.4L/100km (combined)
Seating
8

5
Dislikes
  • Side window blind spot
  • Huge, unassisted tailgate
  • Fiddly manual gear selection

  • Not as refined as it should be
  • Jittery ride on irregular surfaces
  • Overly busy transmission
2025 Ford Tourneo Custom Summary

This idea hasn’t always worked out too well. Take a parcel-van (in this case the Ford Transit Custom) strip out the rubber matting and cargo barrier and bolt six or seven seats into what was the load area. Sure, the original vehicle to use this concept, the Volkswagen Kombi way back in the 1950s, got away with it, possibly because there wasn’t anything better around.

Ford has plenty of history with this notion, too. The first Transit of 1965 was also available as a mini-bus, but worked okay because the Transit itself was such a car-like departure from the commercial-vehicle norm.

Things didn’t go so well for Ford in the early 1980s, however, when the Econovan-badged parcel van it shared with Mazda (the E2200) was fitted with eight seats, given some fuzzy velour trim and dubbed the Spectron. And it was dreadful. In fact, so bad, that it made the contemporaneous Mitsubishi Nimbus and the even more forgettable Nissan Prairie seem like vastly superior alternatives to the job of moving people. Only because they were.

Early versions of the Spectron retained the Econovan’s crude suspension, wheezy (and fragile) little engines and even the tiny dual rear wheels that entirely deprived the vehicle of any traction. In fact, dreadful doesn’t even cover it.

So you can see why Ford might be a bit antsy about me referring to the new Tourneo (a badge that has been around in Europe for decades) as a Transit Custom with extra seats and windows. Yet that kind of sums it up (up to a point, anyway). Luckily, the Transit Custom itself is a pretty sorted thing these days, so maybe Ford has nothing to worry about. Maybe…

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2024 GWM UTE Summary

The Cannon XSR is GWM’s new top-shelf ute variant.

This dual-cab 4WD ute is intended as an off-road-focussed vehicle and has visual and mechanical upgrades over the rest of the Cannon stable, including part-time 4WD (not the full-time 4WD on GWM’s lower-spec Cannons), a front differential lock (in addition to the existing rear diff lock), raised air intake (aka a snorkel) and Cooper Discoverer AT3 all-terrain tyres.

It’s priced from $52,990 drive-away, so costs about $7500 more than you’d pay for the standard Cannon X on which this special edition ute is based. But it still undercuts similarly-equipped top-spec Ford Ranger and Toyota HiLux utes by about $20,000.

So, with twin lockers, a snorkel, underbody protection and all-terrain tyres, is the GWM XSR worth the extra cash?

Read on.

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Deep dive comparison

2025 Ford Tourneo Custom 2024 GWM UTE

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