Ford Puma vs Toyota Prado

What's the difference?

If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.

Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.

If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.

While no doubt the hybrid would appeal to some buyers, given the limits in towing capacity and higher fuel consumption, the extra performance doesn’t really make the i-Force Max a compelling proposition for the LandCruiser/Prado. Australian buyers have made it abundantly clear they’re happy with the Prado already on sale, so it’s hard to see the hybrid having too much success here alongside the diesel engine.

If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).

Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.

The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.

The Prado and LandCruiser largely look the same, but the 1958 we drove did have a few standout elements from a design perspective.

The most obvious are the retro round headlights of the 1958, which are meant to hark back to the original FJ Cruiser. The retro theme is helped by the round light framing the large rectangular mesh grille with ‘TOYOTA’ in big, bold letters.

Personally, I really like the round lights and think it’s a shame the Australian-bound Prado misses out, purely for the aesthetics.

Inside the cabin also feels like a throwback in time, but not to the 1950s, rather the late ‘80s and early ‘90s with the grey cloth trim. It’s a brave decision from Toyota to ditch a more modern look and feel, but, again, I really like it. It feels hard-wearing and suits the nature of the Land Cruiser in the US market, where it has to woo buyers away from Bronco and Wrangler.

One design choice of note is the US-spec version has ‘LandCruiser’ embossed on the dashboard ahead of the passenger, something else we miss out on here with our Prado.

Compact yet spacious, the ST-Line V's interior has strong as well as weak points.

Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.

Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.

Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.

Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.

Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.

On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.

However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.

The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.

But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.

There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.

The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.

Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.

For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.

To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.

As the entry-grade variant in the US range, the LandCruiser 1958 is more utilitarian than pampering. That translates to a cabin that has plenty of usability, just like the Australian-delivered LandCruiser Prados we’re used to.

There’s nothing overtly different about the US-spec model, with good space and small item storage in the front and decent room in the second row.

The multimedia system is the same as the one used here too, which speaks to Toyota’s strength for consistency of product around the world. It means anyone driving a Toyota - whether it’s in Australia, the US or elsewhere - has a sense of familiarity immediately.

It also helps that Toyota has stuck with a large amount of physical buttons and switchgear (I counted nearly 50) in addition to the touchscreen. While other brands look to cut controls to save money at the expense of usability, Toyota is sticking with what people know and enjoy.

However, the US version of the Prado has the same riser box inside the boot, which limits its cargo capacity in the same way as it has done here. It's still a reasonable size, but the riser does eat into space and compromises practicality.

For a bit of context to why the Prado is known as the LandCruiser in the States, Toyota USA skips the Fortuner for the 4Runner and ignores the LandCruiser 300 Series in favour of the Tundra-twinned Sequoia. That leaves the iconic LandCruiser nameplate unused, so it does make sense to ditch the ‘Prado’ name.

In the US it is positioned as a rival to the likes of the Ford Bronco and Jeep Wrangler, aimed at off-road adventure types, rather than the family market.

We drove the LandCruiser 1958, an entry-grade specification that has a ‘retro’ look and feel and features some unique design elements. It’s priced from US$56,700 (approx. $86,300), which is significantly more than the $72,500 Prado GX that starts our local range.

Despite the retro elements the 1958 variant gets a reasonable level of standard equipment, including keyless entry and ignition, heated fabric seats, climate control, a 7.0-inch digital instrument display panel, an 8.0-inch multimedia touchscreen, six-speaker sound system and wireless Apple CarPlay and Android auto.

A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.

With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.

Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.

In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.

This is the heart of our review, the unavailable hybrid engine, the so-called 'i-Force Max' hybrid powertrain. This is because the US market has never embraced diesel engines, which are so beloved by Prado owners in Australia, so in the search for greater efficiency, Toyota USA is leaning on hybrid technology.

The set-up in the LandCruiser combines a 2.4-litre four-cylinder turbocharged petrol engine with an electric motor in the bell housing between the engine and eight-speed automatic transmission. The combined output of this petrol-electric hybrid is 243kW of power and 630Nm of torque, which is significantly more than the 150kW/500Nm offered by the 2.8-litre turbo diesel offered in Australia.

The catch is, despite the additional power and torque, the LandCruiser is only rated to tow slightly more than 2700kg compared to the 3500kg towing capacity offered by our diesel Prado.

The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.

Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.

So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.

Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.

Obviously one of the biggest reasons for offering/choosing a hybrid engine is fuel efficiency and on that front the LandCruiser runs into the classic problem of big car, small engine. The official combined urban/highway fuel economy figure for the hybrid is 10.2L/100km, which is well behind the official claim for the diesel-powered Prado of just 7.6L/100km.

Drilling in deeper, the LandCruiser hybrid can drop as low as 9.4L/100km on the highway but rises to 10.6L/100km in a purely urban environment, which is typically the opposite to how hybrids excel.

The other major difference between the LandCruiser and our Prado is the size of the fuel tank. The US model only gets a 67-litre tank compared to the 110L offered in Australian models. That, naturally, has a major impact on range, with the LandCruiser hybrid only able to go a theoretical 656km on a single tank, compared to nearly 1300km for the Prado diesel.

If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.

Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.

But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.

Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.

Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.

We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.

Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.

At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.

While it may be a hybrid, the LandCruiser is no urban ‘show pony’ and Toyota USA is adamant that it is tough enough to live up to the reputation of its famous nameplate. It’s built on the same TNGA-F platform as our Prado - as well as the Tundra pick-up and others - so it has the foundations for rugged adventure.

It comes standard with locking centre and rear differentials, rear coil springs, full-time four-wheel drive, a two-speed transfer case, ‘CRAWL Control’, a 2400W AC inverter and standard trailer brake controller, which are all must-haves for anyone planning a serious off-road trip.

While we have little reason to doubt the off-road ability of the LandCruiser, our test drive was limited to the urban jungle of Los Angeles, which allowed us to really focus on the powertrain.

Not surprisingly, given its similarities with other Toyota hybrid set-ups, it felt very familiar, albeit in a very different vehicle than the RAV4 and Camry we’ve driven previously. Despite its big on-paper numbers, there was some noticeable lag on initial acceleration and the engine sounds like a modern four-cylinder - a bit gruff when revved hard.

It certainly has enough performance to pull the LandCruiser along, but it isn’t over-endowed with power and torque. At least not in the way its stats suggest.

For the most part, around town, it did a good job of quietly motivating the big SUV around with a minimum of fuss.

Being a US-specific model there is no ANCAP or Euro NCAP crash testing data, but given the diesel model scored a five-star rating there’s little evidence to suggest it would be any less safe.

All US LandCruiser models come standard with the Toyota Safety Sense 3.0 suite of active safety features. This includes pre-collision warning, lane departure warning with steering assist, lane tracing assist, road sign assist and full-speed adaptive cruise control.

Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.

There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.

There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.

One big plus for the LandCruiser over the Prado is Toyota USA offers two years of free servicing - a nice bonus.

It does have different warranty coverage for different components though, the overall vehicle warranty covers the first three years, the powertrain is covered for five years but the hybrid components are warranted for 10 years.