Ford F150 vs Rivian R1T

What's the difference?

The Ford F-150 Platinum SWB is good but not great.

It has plenty of standard features onboard and some handy touches, it’s nice to drive on-road, and is adequately capable off-road but it lacks the overall plushness its price-tag promises.

The F-150’s smaller sibling, the Ranger Super Duty, does all of this F Truck’s jobs better, has more general appeal and all-round driveability, and it costs much less than the F-150.

Yet I can still see the appeal of the Ford F-150 Platinum SWB. As a potential purchase, it might make a lot more sense to you than me.

Having finally experienced the Rivian R1T from the driver's seat I think this is a ute that would have plenty of appeal in the Australian market. Not as a competitor to a Toyota HiLux Workmate or similar working-class ute, but as an alternative to the likes of the HiLux Rogue, Ford Ranger Raptor or even the new Ranger Platinum.

This is a high-end, luxury ute that also happens to be electric, which only expands its appeal. It has seriously impressive performance and, while we didn't get to test them first-hand, strong off-road credentials. Add to that a premium look and feel to the cabin and loads of practicality and it's easy to see this finding an audience here.

The biggest question will be cost, because even at a direct price conversion (which isn't a clear reflection of shipping and local tariffs) the R1T will start well over $100,000. Even by today's standards of six-figure US utes like the Chevrolet Silverado 1500 and incoming Ford F-150, that will be a hard sell and could restrict its chances.

Which would be a shame because while Tesla has a clear head start in Australia, it's possible for Rivian to follow in its wheel tracks and have plenty of mainstream success.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.