Ford Bronco vs Mercedes-Benz Sprinter

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Given the original Sprinter was released in 1995, it’s not surprising the current third-generation model feels like it’s benefitted greatly from decades of continuous refinement. Although the list price difference between our test vehicle and its closest Chinese rival is substantial, the 417 MWB Panel Van is hard to fault in terms of driver comfort, safety and all-round competence. It really is very good.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

The 417 MWB Panel Van rides on a 3665mm wheelbase (the shortest of three Sprinter wheelbases) and is almost 6.0 metres long (5932mm), more than 2.0 metres wide (2020mm) and stands almost 2.4 metres tall (2378mm). Its 12.4 metres kerb-to-kerb turning circle is impressively tight for a vehicle of this length.

It rides on simple and rugged MacPherson strut front suspension, with a robust live axle/leaf-spring arrangement under the tail. Steering is via rack and pinion and it has disc brakes all around.

Look beyond the optional silver metallic paint on our example and there’s extensive use of unpainted dark grey plastic on all the external surfaces where hard-working vans are most prone to wear and tear, including the hubcaps, front/rear bumpers, grille, door-handles/mirror shells and along the sides.

Its work-focused exterior styling is nicely integrated, combined with an equally neat and functional interior design that offers a visually-pleasing combination of patterned fabric seat-facings and hard surfaces that blend different shades of grey with splashes of satin chrome and piano black.

We also like the feel and response of mechanical switches (rather than touchscreen prompts) for adjusting settings like cabin temperature, fan speed and media volume.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

With its 2215kg kerb weight and 4100kg GVM, our test vehicle has a sizeable 1885kg payload rating.

It’s also rated to tow up to 2000kg of braked trailer and with its 6100kg GCM (or how it can legally carry and tow at the same time), that means it can tow its maximum trailer weight while hauling its maximum payload to ensure optimum versatility.

The cargo bay, which offers a cave-like 9.0 cubic metres of load volume and internal lighting front and rear, has internal dimensions of 3316mm length (with bulkhead), 1732mm width and 1719mm height.

So, with 1350mm between the rear wheel-housings, it can comfortably fit two standard 1165mm-square Aussie pallets or up to four 1200 x 800mm Euro pallets, held in place by a choice of 10 floor-mounted load-anchorage points.

The cargo bay is accessed through a single kerbside sliding door with a wide 1260mm opening, or symmetrical rear barn-doors with large handles on each pillar to assist operator access.

The barn-doors also have internal storage bins and open to a full 180-degrees to assist forklift and loading dock access. Thoughtfully, their hinge design also holds the doors firmly open at 180 degrees, to minimise the chance of wind gusts slamming them shut with potential injury to the operator.

There’s also plenty of cabin storage starting with two tiers of bins in each door, with the highest being spacious enough to hold large bottles.

There's also a deep shelf on the passenger side lower dash, a large lidded compartment in the central dash-pad and overhead shelves with lockable storage on the passenger side. Plus, the dash offers a total of eight cup/small-bottle holders.

The base cushion of the two-passenger bench seat is also hinged at the front, which allows it to tilt forward and provide access to a large hidden storage area beneath.

A crew of three can travel in relative comfort (for a commercial van that is) thanks to a central seating position that provides a sturdy hoop-handle for support, sufficient knee clearance from the dash even for tall people, and a reasonably flat and spacious floor area.

The cabin also features the latest next-gen 'MBUX' multimedia system with 10.25-inch touchscreen, which for the first time offers wireless connectivity for Apple CarPlay and Android Auto.

There’s also digital radio and enhanced functionality including an optional navigation upgrade with seven years of map updates.

Our test vehicle is the 417CDI MWB (Medium Wheelbase) Panel Van with standard roof height, which comes equipped with a 2.0-litre, four-cylinder, turbo-diesel engine and nine-speed automatic transmission for a list price of $86,018.

Our example is fitted with a couple of factory options, including the 'Cargo Pack' ($2265) which comprises a two-passenger bench seat, solid cabin bulkhead with fixed window and side-entrance assist handle, wooden cargo bay load floor and floor-to-roof wall-trim using 5.0mm-thick wood panelling.

It also has optional 'High-Tech Silver' metallic paint ($2534) which combined with the Cargo Pack raises the total price to $90,817.

In addition to the latest model’s upgraded safety (see Safety) and comfort/convenience (see Design) features, our test vehicle comes standard with 16-inch steel wheels and 235/65 R16C tyres plus a full-size spare, keyless start, steering wheel paddles for manual shifting, multi-function leather steering wheel, three USB-C ports and two 12-volt sockets, side marker lights and heated exterior mirrors.

There’s also daytime running lights, a parking package with reversing camera and front/rear parking sensors, traffic sign assist, tyre pressure monitoring and lots more.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

The (OM654) 2.0-litre, four-cylinder, turbo-diesel, which meets Euro 6 emissions standards using AdBlue, produces 125kW of power at 3800rpm with peak torque of 400Nm served between 1700-2400rpm. The nine-speed torque converter automatic offers the choice of sequential manual-shifting using the steering wheel-mounted paddles.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

The dash display was claiming average combined consumption of 9.5L/100km when we stopped to refuel at the completion of our 281km test, of which about one third of that distance was hauling a heavy payload (see Driving).

Our own figure of 11.7 (based on actual fuel bowser and tripmeter figures) was higher but still reasonable economy for a vehicle in this GVM class in mostly urban use.

So, based on our own figures, you could expect a ‘real world’ driving range of around 800km from its 93-litre tank, which has been enlarged from 71 litres as part of the latest upgrades.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

Large handles on the doors and overhead shelves assist climbing aboard and there’s enough adjustment in the well-bolstered seat and leather-rimmed steering wheel to find a comfortable position.

Driver views from all angles are excellent thanks to well-designed mirrors along with cameras supported by active aids like blind-spot monitoring etc.

The cabin, with its high roof relative to seat height, has a spacious and airy feel and all controls are reasonably intuitive and easy to reach.

Unladen ride quality is surprisingly supple for a vehicle with a 6.0-tonne-plus GCM rating, combined with excellent steering feel that strikes a fine balance between minimal turning effort at low speeds (for loading etc) and firm handling response at higher speeds.

The drivetrain is also energetic, pulling strongly and cleanly from 1000rpm even though its maximum torque is tapped higher in the 1700-2400rpm zone. The automatic transmission has admirable refinement, with near-seamless shifting between its nine ratios.

The Sprinter is also impressively quiet at speeds up to 80km/h. Tyre and wind noise (the latter mainly around the large door mirrors) naturally increase at highway speeds, but remain far from intrusive. And with the engine requiring less than 2000rpm to maintain 110km/h, it’s well-suited to highway work.

To test its load-carrying ability, we forklifted 1.3 tonnes into the cargo bay which with driver equalled a payload of 1.4 tonnes. That's still almost half a tonne less than its limit.

Not surprisingly, it handled this load with ease, as handling and braking were largely unaffected and the ride quality became smoother thanks to such a big increase in sprung weight. Even so, the rear springs only compressed about 30mm.

It easily conquered our 13 per cent gradient, 2.0km-long set climb at 60km/h with this load onboard, as the auto downshifted to fourth gear to tap maximum torque when hauling this load to the summit.

Engine-braking on the way down, in a manually-selected second gear, wasn’t as robust but not unexpected given a 2.0-litre engine trying to restrain 1.4 tonnes of payload on a steep descent. Even so, the quartet of disc brakes efficiently kept speeds in check.

Overall, it was an impressive performance. However, we did note that the speed sign recognition function was not working for the duration of our test. And some welcome enhancements would be a driver’s left footrest and a fold-down inboard armrest for the driver’s seat, as fitted to its smaller Vito sibling.

ANCAP ratings do not apply to Heavy Commercial vehicles. Even so, in addition to the Sprinter’s existing long menu of passive and active safety features, the latest range adds significant enhancements as standard equipment including thorax-protecting airbags for driver and passenger, lane-keeping assist, traffic sign assist, rain-sensing wipers, tyre pressure monitoring and a parking package with reversing camera and front/rear sensors.

Also new is ‘Moving Off Information Assist’ which utilises a camera mounted in the grille plus six ultrasonic sensors to monitor an area 3.7 metres in front of the steered direction of the vehicle and 0.5 metres to the side.

This automatically activates at start-up and remains active up to 10km/h. So, if a road user is detected in the monitored area, the driver is alerted by audible and visual signals.

The latest range also introduces ‘Sideguard Assist’ which provides extended detection in the blind-spot on the passenger side. It activates when the vehicle is stationary and at low speeds, providing an extra set of eyes during parking, low-speed manoeuvring and traffic congestion.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

Warranty is five years/250,000km whichever occurs first and includes a roadside assist support package.

Scheduled servicing is every 12 months/40,000km. Pay-as-you-go capped-pricing for the first five scheduled services totals $5905, or a pricey average of $1181 per year. Service plans are also available.