Ford Bronco vs Jeep Cherokee

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Cherokee is perhaps not going to tempt anyone set on a mainstream mid-size family SUV. But, to those on the periphery who are genuinely looking for something different, there’s a lot on offer here.

The proposition is boosted by the Cherokee’s unique off-road equipment and compelling price tag, but just keep in mind it’s old-fashioned in more than just one way…

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

Part of me wants to like the Cherokee. It’s a refreshingly modern take on the mid-size formula from Jeep. There’s another part of me which thinks it’s a bit soft around the edges with a little too much influence from the likes of the last-generation RAV4, especially around the rear. A smaller, heavily opinionated, part of me says it looks like the kind of car the Hamburgler would drive.

But you can’t deny the black paint with black and grey highlights looks tough. The raised plastic bumpers, small wheels, and red powder-coated recovery hooks speak to this SUV’s off-road ambition. And the package is nicely rounded out with LED light fittings front and rear which cut nice angles around this car’s edges.

Inside is still very… American, but this has been toned down significantly from past Jeep offerings. There are almost no truly awful plastics now, with an abundance of soft-touch surfaces and nicer interaction points.

The wheel is still chunky and leather-clad though, and the multimedia screen is an impressive and bright unit taking centre stage in the dash.

My main complaint with the cabin is the chunky A-pillar which eats a bit of your peripheral vision, but otherwise it’s a plush design.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

The plushness makes for a comfortable environment, particularly for front passengers who benefit (in this case) from power adjustable seats, telescopically adjustable steering column and faux-leather trimmed padded surfaces pretty much everywhere.

There are small bottle holders in the doors, big bottle holders in the centre console, a large armrest box, and a small trench in front of the transmission stick. Sadly the Cherokee seems to miss out on the secret compartment under the seat base which the smaller Compass gets.

Back seat occupants get a decent, but not impressive, amount of space. I’m 182cm tall and had a small amount of airspace for my knees and head. There are small bottle holders in the doors, pockets on the back of both front seats, a set of movable air vents and USB ports on the back of the centre console, plus large bottle holders in the drop-down armrest.

Seat trim all-around has to be commended for being ultra-soft and comfortable, albeit not super supportive.

The second row is on rails, allowing you to max out boot space if need be.

Speaking of boot space, it’s a tough one to compare to other models because Jeep is insistent on using the SAE standard rather than the VDA standard (as one is more or less a liquid measurement, and the other is one made up of cubes, they are impossible to convert). Regardless, the Cherokee managed to consume all three items in our luggage set with ease, so it at very least has a competitive standard boot capacity.

The floor in our Trailhawk was carpeted, and a luggage cover comes standard. Worth noting is how high the boot floor is off the ground. This limits the space available, but is required for the full-size spare hidden under the floor, a must for long-distance drivers.

Does it represent good value for the price? In a word: Yes.

Let’s take a look. The Trailhawk is the most expensive Cherokee you can buy, yet at $48.450 you’ll get stacks of gear. In fact, you’ll get more stuff than is packed in to most of its mid- to high-spec mainstream rivals.

The question is whether you’ll even want it. This is because while the Cherokee might tick key mid-size spec boxes, its real advantage is in the off-road gear sitting underneath it.

This is one of very few front- drive biased, transverse-mounted engine SUVs to get a locking rear differential, low-range transfer case, and a series of rather serious computer-controlled off-road modes.

Impressive stuff if you’re ever going to take it onto sand or scrabbling up gravel surfaces, potentially of little value if there’s no chance you’ll be doing any of those things.

Regardless, the standard road-going kit is great. Included is LED headlights, leather seats, keyless entry and push-start, an 8.0-inch multimedia touchscreen with Apple CarPlay, Android Auto, sat nav and DAB+ digital radio, auto wipers, anti-glare rear vision mirror, and 17-inch alloys.

Those wheels might seem a bit small by high-spec SUV standards, but are more focused on being off-road ready.

Our car was also fitted with the ‘Premium Pack’ ($2950) which adds some luxury touches like heated and cooled front seats with memory power adjust, carpeted boot floor, distance control for the active cruise (more on that in the safety section of this review), and black painted wheels.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

The Cherokee shows its star-spangled heritage here with a rather old-school drivetrain.

Under the bonnet is a 3.2-litre ‘Pentastar’ non-turbo V6. It produces 200kW/315Nm which you might note isn’t much more than a lot of turbocharged 2.0-litre alternatives these days.

If you were hoping for a diesel as a more attractive option for long-distance travel, tough luck, the Trailhawk is V6 petrol only.

The engine is perhaps at odds with the modern nine-speed torque converter automatic transmission, and the Trailhawk is one of the few front-biased, non-ladder chassis-based vehicles to have a low-range crawl gear and locking rear differential.

The Trailhawk drives all four wheels.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

In the spirit of keeping the hard-done-by fuel conglomerates in business, this V6 is as thirsty as it sounds. This is compounded by the fact that the Trailhawk weighs in at close to two tonnes.

The official claimed/combined figure is already not great at 10.2L/100km, but our week-long test produced a figure of 12.0L/100km. Not a good look when many of the Cherokee’s mid-size competitors are at least in the single-digit range, even in real-world testing.

In a small concession, you’ll be able to fill up (annoyingly frequently) with entry-level 91RON unleaded. The Cherokee has a 60L fuel tank.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

The Cherokee drives pretty much exactly how it looks, soft and ‘murican.

As thirsty as the V6 might be, it’s fun in a kind of retro way to be behind the wheel. It makes lots of angry noises and flies up the rev range (into fuel-drinkin’ town) all too easily, although despite that you might notice you’re not going particularly fast the whole time.

This is largely down to the Cherokee’s overbearing weight. Not great for fuel usage, it does have benefits for comfort and refinement.

On tarmac, and even gravel surfaces, the interior is impressively quiet. There’s little road noise or suspension rattle, and even the fury of the V6 is more of a distant thrum.

Gravity takes its toll in the corners, where the Cherokee hardly feels like a confident apex carver. The steering is light though, and the long-travel suspension is soft and forgiving. This makes for a refreshing SUV experience which places the focus solely on comfort over sportiness.

It’s also a nice point of difference from many mainstream competitors which seem hell-bent on making mid-size family SUVs handle like sports sedans or hatchbacks.

A test of the off-road features was a little outside the scope of our regular weekly test, although a thrashing down a few gravel tracks only served to confirm my confidence in the comfort suspension tune and stability of the standard all-wheel drive mode on offer.

In its last update the Cherokee acquired an active safety suite consisting of auto emergency braking (AEB) with pedestrian detection, forward collision warning, lane departure warning, blind spot monitoring, rear-cross traffic alert, and active cruise control.

The Trailhawk Premium Pack adds distance control (via a button on the steering wheel).

The Cherokee is also armed with six airbags, a reversing camera and parking sensors. It has dual ISOFIX child-seat mounting points on the outer rear seats.

Only four-cylinder Cherokees have been ANCAP safety tested (and scored a maximum five stars in 2015). This six-cylinder version does not carry a current ANCAP safety rating.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

Jeep has upped its ownership promise in the past few years with what it calls the “there and back guarantee”. This consists of a five-year/100,000km warranty and matching capped price service program.

It’s a shame the warranty is distance-limited, but time-wise is on par with Japanese makers. While the capped price service program is welcome, it's almost twice as expensive as an equivalent RAV4.

According to Jeep’s online calculator, services varied from $495 to $620 on this particular variant.

Roadside assist is offered beyond the warranty period provided you continue to service your vehicle at an authorized Jeep dealership.