What's the difference?
If you’ve clicked on this thinking, “What’s a Farizon?” you're probably not alone.
Farizon is yet another sub-brand of Chinese giant Geely which owns brands like Volvo, Polestar, Lotus, Smart and Zeekr, among others.
This new brand is an electric commercial vehicle specialist that arrived in Australia earlier this year thanks to Saudi Arabia-based distributor, Jameel Motors. Sales are currently only offered in Queensland through Farizon’s website, though a dealer network is being developed with a priority of the eastern seaboard.
The Farizon SuperVan is the company’s first offering in Australia, alongside an electric light truck called the H9E. This electric mid-size van is a rival to the likes of the LDV eDeliver 7, Peugeot E-Expert and Volkswagen ID. Buzz, as well as the forthcoming Ford E-Transit Custom.
How does it stack up? Read along to find out.
Fact: almost one in every two mid-sized (2.5-3.5-tonne GVM) commercial vans sold in Australia is a Toyota HiAce. And if you take note of the diverse range of businesses that rely on this ubiquitous workhorse, as we did recently, you can appreciate its widespread appeal.
Apart from countless couriers and tradies, the HiAce is favoured by a vast range of businesses from locksmiths and pool maintenance specialists to window cleaners and mobile coffee baristas.
To ensure the HiAce maintains its broad business appeal, Toyota has recently released an upgraded range with enhanced active and passive safety features, improved instrumentation, electric power steering and other refinements. We recently spent a week at work with the latest offering to determine if its market dominance is justified.
You’d think Farizon would be onto a winner given it has created a van with cool looks and the packaging benefits that come with a dedicated EV architecture. However, the SuperVan left a sour taste in my mouth.
There are good bones here, but Farizon has a long way to go with fixing the electric motor whine and safety systems.
It’s great the company is aware of the SuperVan’s shortcomings and is currently working on software updates, but it begs the question, why wasn’t it good in the first place?
The HiAce maintains its staggering 50 per cent share of the mid-size commercial van market for numerous compelling reasons including its versatility, as evidenced by the diverse range of Aussie businesses that rely on it. Toyota’s latest suite of safety and other upgrades makes it even better.