Cupra Formentor vs Geely Starray Em-I

What's the difference?

The Cupra Formentor VZe Tribe Edition offers some great luxury features and is coupled with a plug-in hybrid powertrain that should entice those wanting something more efficient than the standard petrol grade. It's peak efficiency is only available with a fair amount of charging commitment, though, and the driving comfort isn’t always the best but its fun and looks hot. The price point also makes it appealing compared to its rivals.

While it has a few quirks and flaws, there is a lot to like about the Starray. For starters, the value it offers at its price point is excellent and will really put pressure on its competition. The design may lack flair, but it does have a roomy cabin with a good multimedia system, so it’s family friendly and easy to live with.

Yes, it could do with some refinement of its on-road manners and driver assistance features, but for the value it offers and the frugal powertrain, it will no doubt find plenty of buyers who enjoy its substance and not just its memorable name.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals and accomodation provided.

The Cupra Formentor sounds like a Transformers name and if it were one, it’d be a Decepticon, for sure. It’s way too sharply styled and sexy to be a good guy. 

The special-edition model sees it paired with black and copper 19-inch alloy wheels and every design aspect doubles down on its sports-car presence from the crisp pleating across the body, to the twin exhausts and shapely grille. And this sporty presence is what its rivals lack.

Head inside and you'll notice the biggest change from the standard VZe model are the sport bucket seats in the front and the blue leather upholstery that has been liberally applied across the cabin.

The dashboard features gorgeous copper accents and contrasting stitching while being headlined with large tech screens that immediately catch your eye.

The interior has a killer design but it's not one you'd call plush as the edges and surfaces are as sharp as they look.

Geely is very proud of the Starray, of course, and the company gave a very detailed presentation on the thought behind the design - involving aerodynamics, Chinese ceramics and a video that appeared to show a Geely spaceship releasing the Starray into a barren landscape.

But to be perfectly honest, I wouldn’t know how to describe it to you. The Starrary is a very generic looking car to my eyes, at least. Of course it’s subjective, and there is a clear visual connection between the Starray and the EX5, which is nice. But it just doesn’t have any real visual impact that makes it stand out.

It’s the automotive equivalent of a blank expression. Maybe it’s because the brand is so new, but if you removed the badges, there’s nothing about the Starray that screams ‘I’m a Geely’, and it could be a car from any number of brands.

By comparison, there is a distinctive visual style to Geely’s rivals, namely BYD, both externally and internally, to give it character. Obviously the same is very much true for bigger brands like Hyundai, Kia and even Toyota.

Perhaps with more time Geely will make more of a design impact on our market, but for now it’s hard to say it really has any standout design elements.

For something that leans more towards a sports car than SUV in its styling, the cabin is still fairly practical when it comes to space and access.

Front occupants enjoy the best of each, though, and it's easy enough for a taller driver to get into a comfortable position.

The rear row offers excellent headroom but the legroom may be cramped for a tall passenger. It's best to think of the car as a four-seater as the middle armrest won't go down when there is a car seat installed.

In terms of seat comfort, fatigue will set in early on a long trip for front rowers as they are decidedly hard under the butt but the padding is a lot better in the rear row.

Overall, storage options and amenities are great throughout the car with the tri-zone climate control, heated front seats and steering wheel functions giving a premium cabin experience.

The glove box is extra large and can easily fit a small handbag and a manual while the middle console is on the small side. There are four cupholders and drink bottle holders (4/4) but the front cupholders need to be spaced out more to accommodate two cups properly. A few loose coffee lids were had!

In the rear you also get two map pockets and the boot has 345L of capacity available which is on the tiny side for a medium SUV! However, the wide boot aperture tricks you into thinking it’s bigger and the powered tailgate is always a handy feature.

Technology looks great but the multimedia system is finicky to use and one that takes a while to get used to. At first it's difficult to recognise what you have to touch to access the different menus available but the screen is responsive and the graphics are clear.

The built-in satellite navigation is easy to use, and the Tribe Edition also has wired/wireless Apple CarPlay and Android Auto, four USB-C ports, a wireless charging pad and a 12-volt socket.

The one area the designers do deserve a lot of credit for is the roomy cabin. Too often modern electric or hybrid SUVs compromise interior space in the name of aerodynamics, but the Starray has generous interior space.

The front seats are comfortable and roomy, but more impressive are the rear seats. They not only offer good kneeroom and head clearance, but the seats themselves are comfortable and supportive. 

As for cargo space, the boot has 428 litre of space, which is on par with BYD Sealion 6, but smaller than the 507 litres offered by the MG HS. Space can expand to 2065 litres with the second row dropped to load larger items.

Despite the modest boot capacity, the Starray doesn’t come with a full-size spare wheel, or even a spacesaver, and instead you have to make do with a tyre repair kit.

In terms of the multimedia system, there’s a huge 15.4-inch display that takes up a lot of space, and does look like someone just glued a big iPad to the dashboard. Then there’s the increasingly common 10.2-inch rectangular digital instrument display ahead of the steering wheel.

While this setup is highly functional, it does add to the generic design mentioned earlier. It also lacks any meaningful physical buttons, with the key audio and air-con functions all housed in the giant centre screen.

Standard on both Starray grades is Geely’s Connected Services, which includes a voice assistant, 4G connectivity, live traffic updates for the in-built sat-nav, over-the-air updates, as well as online streaming, remote vehicle functions and access to Geely’s own app store.

The over-the-air updates are important, because it will allow the company to change the car over time. For example, at launch it includes wireless Apple CarPlay, but Android Auto won’t be wireless until an over-the-air update early in 2026.

The Inspire features a premium sound system from Geely’s own Flyme brand, and it’s impressive. The 16-speaker, 1000W system is powerful and offers good clarity, so it’s worth the extra spend on the higher grade on its own.

As a mid-size SUV the Starray EM-i (which stands for E-Motive Intelligence) finds itself up against a wide variety of mid-size SUVs, including the popular Toyota RAV4, Kia Sportage and Hyundai Tucson hybrids, as well as the BYD Sealion 6, Chery Tiggo 7 and MG HS super hybrids.

To make sure the Starray stands out for more than just its name, Geely is hitting the market with a very sharp value proportion.

The Starray starts from just $37,490 (plus on-road costs), undercutting the BYD and MG, but not the Chery, which offers a drive-away price of $39,990. However, that’s for Geely's entry-level Complete variant, with the higher-grade Inspire starting at $39,990 plus on-road costs, to arguably make an even better value argument.

Standard equipment for the Complete includes 18-inch alloy wheels, LED headlights and tail-lights, keyless entry and ignition, power adjustable front seats with heating and an infotainment system run through a 15.4-inch display.

While the Inspire adds 19-inch alloys, a panoramic sunroof, power tailgate, ambient interior lighting and a 16-speaker, 1000-watt premium sound system to really ram home Geely’s value push.

The VZe Tribe Edition is a plug-in hybrid that has an electric motor that produces up to 85kW/330Nm. This is paired with a 1.4L four-cylinder turbo-petrol engine. Together, they produce outputs of up to 180kW and 400Nm.

However, once the lithium-ion battery is depleted, those figures drop to 110kW/250Nm and you notice the difference on the open road. 

The Tribe has a smooth six-speed automatic transmission and can do a 0-100km/h sprint in 7.0-seconds. Not crazy fast but still fun.

There is no mechanical difference between the Starray Complete and Inspire. Geely has developed a new naturally aspirated 1.5-litre four-cylinder petrol engine that pairs with an electric motor for a combined output of 193kW.

Power is sent to the front wheels only, with no all-wheel drive option. 

There are three driving modes - Pure, Hybrid and Power - with the former able to lock the car into EV-only driving, while the latter is able to combine the electric and petrol engine for maximum performance.

Even so, Geely’s 0-100km/h claim is only a modest 8.0 seconds and has a limited top speed of 170km/h, which is fine for Australian conditions.

Like all plug-in hybrids, you get the best efficiency if you recharge the Tribe often. If you want to get close to the official combined (urban/extra-urban) fuel cycle figure of 1.9L/100km you need to charge it every single time you use it.

Following this procedure over 347km of a mix of open and city driving, saw the real-world usage pop out at 2.3L/100km, which is outstanding.

However, the second half of the week saw 336km travelled and no recharge and the real-world usage stepped up considerably to 6.0L.

With its 40L fuel tank, you have a theoretical driving range of up to 2105km but expect less in real-world conditions. Worth noting Cupra recommends a minimum 95 RON unleaded petrol for this model.

The Tribe has a lithium-ion battery with a usable 10.9kWh capacity and the claimed pure EV range is up to 58km, as well as, a claimed 14.1kWh energy consumption figure.

Over my week with it, the consumption hovered around 22.8kWh/100km when cruising on the highway going 100km/h.

The electric motor is powered by an 18.4kWh lithium-iron phosphate battery, which provides a claimed EV-only range of 83km, which is good for a PHEV but no longer class-leading, with some now pushing into triple digits.

Thanks to the hybrid assistance, fuel consumption is rated at just 2.4L/100km, on the combined cycle. It’s worth noting that both of those figures are to the WLTP test cycle, not the more generous Chinese testing protocol.

With a 51-litre fuel tank and the 83km EV mileage, Geely claims a total combined driving range of 943km. However, as always, we must point out that it is not really possible to achieve that 2.4L claim once the battery is depleted.

One handy feature of these plug-in hybrids with the bigger batteries is the vehicle-to-load or V2L functionality, which allows you to draw power from the battery to power small electrical devices, such as laptops or camping equipment.

The VZe Tribe Edition is happiest in the city and when you have a full battery. This is when it feels the most responsive with its power delivery. In the city, it’s quick and sure-footed. 

However, once that battery hits empty and you’re on the open road, the power is there but it stops feeling as fun.

The firm steering keeps it nimble and the driver's cockpit makes you feel well connected with what the car is doing but the ride comfort is like the design, not what you'd call plush.

The suspension is firm and you feel every bump in the road. Road and wind noise are also pretty high and in general, you feel a bit weary at the end of longer trips.

The visibility is good despite having narrow windows but a car seat or passenger in the back seat compromises the rear view vision. 

The Formentor shines in a tight car park with its 10.7m turning circle and compact proportions. The 360-degree view camera system is also most welcome but the quality of the feed is reflective of the grade level.

The good news is Geely gave the Starray a different ride and handling tune to what it offers in the Chinese market. The bad news is it’s the European tune.

Australian and European roads couldn’t be more different, with ours offering more potholes, bumps, dips, cracks and other imperfections that require more compliance than what’s needed for Europe’s typically smoother, less wrinkled roadways.

It means the Starray feels too firm for our back roads, but equally lacks body control at times too, so it’s not the most enjoyable SUV to drive on a winding country road. Around town the ride can get busy at times, but overall it feels better at lower speeds.

Just as importantly, the powertrain does a nice job in both conditions. It offers reasonable performance for this type of SUV, feeling slightly off the mark and effortlessly swapping between the electric motor and petrol engine.

We drove in EV mode initially and noticed the battery drained significantly in a short period, raising doubts about its ability to go 83km. However, as we switched to hybrid mode, we’ll have to reserve judgement and give Geely the benefit of the doubt when it comes to EV range.

Long story short, if Geely is serious about winning over Australian buyers, investing in local ride and handling tuning would help elevate the Starrary from just another imported SUV to something more memorable.

Geely has tried to tick all the important boxes on the safety front. In terms of passive protection the Starray has seven airbags, crucially including a centre airbag between the front occupants, which is considered necessary to achieve a five-star ANCAP score in an SUV this size.

The Starray EM-i does not currently have an ANCAP rating, however the EX5, with which it shares a platform, carries a maximum five-star rating.

As for the increasingly important active safety, there’s a comprehensive list, including autonomous emergency braking (AEB), adaptive cruise control, rear cross-traffic alert, lane keeping assist and a host of other systems reduced to a series of complicated acronyms.

However, like so many new models, while it ticks the boxes, the real-world application of these technologies is still a work-in-progress.

In particular the 'Intelligent Cruise Control' is poorly calibrated and brakes heavily for any sort of bend in the road, which is awkward and bordering on dangerous. On the freeway the Starray repeatedly slowed dramatically on gentle curves, at times wiping off more than 20km/h, leaving us feeling exposed to a potential collision from behind.

The driver attention system is another that needs more work. It’s bordering on hyperactive, sometimes activating when all you do is glance across to the central screen for a second or two. That’s not only irritating but leads you to turn off the system, thereby rendering it redundant.

In its defence, Geely is hardly alone in this department safety authorities - for now - continue to ignore real-world usage, but it’s still something the brand must address.

The Formentor has a five-year/unlimited km warranty but it’s becoming more common to see longer warranty periods being offered now.

You can pre-purchase a three- or five-year servicing program. The three-year program costs a flat $990, averaging $330 per service. The five-year option averages costs $1990, averaging $398 per service which is reasonable for the class.

Servicing intervals are good at every 12-months or 15,000km, whichever occurs first.

As Geely and many other new brands are learning, it’s easy to launch a new model into Australia, but it’s a whole different story to deal with the aftersales care - servicing, warranty, etc.

“We want to ensure every day with Geely is a good day,” said Li Lei, CEO of Geely Australia.

To that end, Geely has partnered with some of Australia’s biggest dealer groups to quickly expand to 47 dealers in less than 12 months. At the same time it has built two Parts Distribution Centres in Australia and has 135 service venues, to ensure if anything does go wrong with an owner’s car it can be fixed and returned as soon as possible.

Geely is offering a seven-year/unlimited kilometre warranty for the Starray EM-i, along with an eight-year warranty of the battery pack. 

Servicing is annually or every 15,000km, whichever comes first, and with Geely’s Hybrid Assured Service Pricing you will pay $1932 over the first five years.

If you take up that offer and service with Geely, the company will also include seven years of roadside assistance too.