What's the difference?
Electric cars. Australia now has quite a few, and to add more confusion to the mix, there are a litany of all-new brands releasing models into this new frontier of the automotive landscape.
Most new electric cars are in Australia’s favourite buying category, the SUV, but there’s also a ute, some odd sedan-y things, and, of course, a handful of hatchbacks.
Hailing from Spain, the Cupra Born sets itself apart from the rest for a few reasons though. Firstly, it promises to be a hot hatch, something we haven’t really seen much of yet, and secondly, it has to bear the burden of launching Volkswagen Group’s all-electric MEB platform to the Australian market, but most importantly for Australians keen to hop into their first electric car, it promises to do this while offering a long range at a reasonable price.
Can it really do it all? We attended the Cupra Born’s Australian launch to find out.
Kia admits that, even a handful of years ago, a car like the EV4 likely wouldn't exist in Australia. With a forecast of 70 sales a month, or 840 a year, it won't come close to the brand's biggest all-electric sellers, and senior executives and product planners alike would have been wondering if it was worth the effort.
But times have changed, and so have regulations, and Kia is happy to roll the dice on as many EVs as it can get its hands on to lower its fleet emissions in the wake of the New Vehicle Efficiency Standard (NVES).
If you'll forgive the long and rambling intro, I'll now get to the point. Long live the NVES, because the EV4 is a good (if a little bizarre-looking) thing. It's quite lovely to drive, will cross vast distances in its long-range guise, and will undoubtedly make our roads a more visually interesting place.
But would you have one over the Tesla Model 3 or BYD Seal? Read on.
The Cupra Born has so much going for it. An appealing price, long range, and super cool design chief among them.
I think the main thing holding it back will be that it doesn’t quite have the same out-and-out performance people have come to expect from a ‘hot hatch’ in the era of cars like the VW Golf R.
Importantly though, it delivers huge dollops of fun and driver engagement, something that's quite rare in the electric era.
An electric sedan is really shrinking the buyer pool, which is why Kia has such gentle expectations for the EV4 in Australia. But it's a lovely driving EV with plenty of perks, and the design alone will brighten up Australia's roadways. For my money, I'd either be going for the cheapest one that's sharp value with plenty of kit, or the flagship GT-Line that gets the big battery and the works in terms of equipment. The Earth for me sits in no-man's land.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.