Is there anything interesting about its design?
And by boundary-pushing, we mean it's both loved and loathed - but we're in the love it camp. As mentioned above, there's plenty of Subaru XV in there - from the plastic cladding that Hyundai calls armour to the vaguely wagon-shaped body - but there are also enough differences to ensure the Kona stands out from the pack.
Most notable, of course, is the new front face design, with thin-strip DRLs, separate headlight clusters and a reshaped grille all giving the little Kona a sporty, aggressive stance when viewed front on.
Inside, much has been done to make the small cabin seem bright and airy, and it all feels very well put together, but there are plenty of cheap-touch plastics covering the dash and doors, and a fairly sparse backseat that lacks air vents, power sources or USB connections - no matter how much you spend.