Does it represent good value for the price? What features does it come with?
I often find that those late to a party bring the cheapest bottle of wine, having been caught short by their own tardiness. BMW has done something similar here - the X2 M35i is $16,000 cheaper than the RSQ3. It's a whopping $23,200 cheaper than the GLA45. Context: you could get a top-spec X2 and a Suzuki Swift Sport for similar money to the flagship GLA.
Obviously it's not cheap, and it isn't as powerful as the AMG, but it's a lot of money saved and little, if any, performance lost.
Standard on the Australian-delivered X2 M35i are 20-inch alloys, a 12-speaker Harman Kardon stereo, electric tailgate, keyless entry and start, power everything, electric and heated front seats, auto LED headlights, auto wipers, sat nav, front and rear parking sensors, cruise control, dual-zone climate control, Alcantara on the seats, auto parking, head-up display and run-flat tyres.
The 8.8-inch screen on the dash runs BMW's iDrive 6.0 software with its impressive sat nav and easy-to-use rotary dial interface. Apple CarPlay is standard as a three-year subscription (ie you have to renew it), which is a start, at least.
If you get the $2900 Enhance Package you get a big panoramic sunroof, metallic paint and wireless charging for your phone. That last thing is extra useful as CarPlay is wireless in BMWs (hurrah!) but bigger phones don't fit in the charging unit (boo!). Luckily there's a USB port to keep you going... but only one up front. In the rear there are two fast-charging USB-C ports.
My test car didn't have the package but had the sunroof ($2457 on its own), wireless charging ($200) and Driving Assistant Plus ($910, includes lane keep assist).