Mazda’s new BT-50 might share its underpinnings with the Isuzu D-Max, but Mazda still thinks it has done enough to differentiate itself on the market.
Styling is obviously different between the two, which Mazda Australia marketing boss Alastair Doak said is the biggest reason why a customer would go for the BT-50 over the D-Max.
“We think design is great. We used the Kodo design as a basis here and made it appropriate for a ute by making it tougher,” he said.
“Obviously, that sets us totally apart from our partner.”
However, wearing a Mazda badge also means that the BT-50 will also score the brand’s aftersales support, despite sharing the same engine and underpinnings as Isuzu, according to Mr Doak.
“Then there’s the reputation, Mazda Australia has a very strong reputation in the market, look at the JD Power awards and those sorts of things for how we look after our customers,” he said.
“We also have a very large number of dealers spread across the country, and you would think that would make it more attractive for some people because we’re in more places.”
However, both the BT-50 and D-Max will share in a 3.0-litre turbo-diesel four-cylinder engine, outputting 140kW/450Nm to the road via a six-speed automatic transmission.
Both also looks to mirror each other in interior layout, save for some bespoke touches such a brand logo on the steering wheel and air-vent designs.
Another key differentiator then, might be warranty, with Mazda offering five-years/unlimited kilometre support, whereas Isuzu’s period is six-year/150,000 kilometres.