The first international auto exhibition in Sydney since 2008 is the most expensive the city has seen, based on the value of the cars assembled and the millions it has cost certain of the 30 exhibitors to ship and assemble their showcases, some of which are themselves worth in the region on $1 million.
Organisers expect in excess of 200,000 patrons to see the show which runs until next Sunday. Organisers said the 44 new models revealed at AIMS is an "absolute record" for any Australian auto show.
Ford's stand is part of a globally travelling display based in Paris bought to Sydney for the launch of the Ranger ute. Mercedes-Benz commissioned a one-off car specifically for the show.
Andrew McKellar, chief executive of the Federal Chamber of Automotive Industries which runs AIMS, said $50 million was a "conservative estimate".
"I think it'll be the best show we've had for a good number years and one of the best in the world this year," he said. "It's important that we bring this sort of event to Sydney. People have missed it, but it's a good agreement to have it here every other year."
While some are calling it the "Sydney ute muster" due to the dominance of work and lifestyle vehicles, it's the "car porn" the supercars and performance rockets that will get the punters through the doors.
At $700,000 the first Lexus supercar, the LFA, is among the most expensive on show. Eight have been allocated to Australia, all have been pre-sold. So too have all seven of Porsche's brutal 911 GT2 RS, which is the most powerful ever of its kind and, at $560,000, the most expensive new Porsche sold here.
You'll likely never see a Hulme CamAm again in the metal. Only 20 of the manic road going race track car, hand built by a New Zealand company for performance connoisseurs, will be made. Those in search of an exotic bargain should veer over to the Lamborghini Gallardo LP 550-2 at a mere $399,000 it's the cheapest way to get into a brand favoured by the conspicuously wealthy including Ibrahim.