$40,000 Toyota FJ LandCruiser that would undercut everything from the 2026 GWM Tank 300 to the Denza B5: reports

Andrew Chesterton

Contributing Journalist

3 min read

The cheapest LandCruiser will start at the equivalent of just $40,000, with pricing for the incoming LandCruiser FJ being reported in Japan.

That makes it the cheapest LandCruiser in the family by some margin, and Toyota clearly expects it to make a splash, with Thailand manufacturing almost doubling, and production expected to expand to India.

That's the latest from Japanese media, where Creative 311 has the scoop on the FJ's price tag in Japan, which is expected to be officially confirmed on May 15.

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In Japan, the FJ will start at around $4.5m yen, which converts to just under $40,000. That kind of pricing would position the FJ below its Chinese rivals in the space, including the GWM Tank 300 ($48,990).

But... there is a sizable catch. The LandCruiser FJ isn't confirmed for our market, where Toyota executives have suggested the model's 2.7-litre petrol engine wouldn't meet its regulation standards, specifically the fact it meets Euro 5 standards.

“The LandCruiser name in Australia would be very appealing, but the hardcore reality we are facing in our country… variable regulations, new criterias, new vehicle efficiency standards,” the brand's then VP of Sales and Marketing Sean Hanley has previously told us.

“We have to look very carefully at our product portfolio. What do we think we’re going to need? What are we going to sell in numbers? What do customers want and need?"

@carsguide.com.au First look at the 2026 Toyota LandCruiser FJ! This RAV4-sized off-roader has been unveiled at this year’s Japan Mobility Show, but isn’t coming to Australia. #Toyota #landcruiser #landcruiserfj #4x4 #jms #fyp #cartok #carsguide ♬ original sound - CarsGuide.com.au

Clearly aimed at tackling rough stuff on a budget, the FJ is equipped with a proper part-time 4WD system and a rear diff lock as standard kit. Also interesting is that, in Japan, only the paint colour is an option, with the Toyota otherwise delivered in a standard trim level.

Would the LandCruiser FJ work in Australia as a cut-price off-road option?

Andrew Chesterton

Contributing Journalist

Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will. Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
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