The cheapest LandCruiser will start at the equivalent of just $40,000, with pricing for the incoming LandCruiser FJ being reported in Japan.
That makes it the cheapest LandCruiser in the family by some margin, and Toyota clearly expects it to make a splash, with Thailand manufacturing almost doubling, and production expected to expand to India.
That's the latest from Japanese media, where Creative 311 has the scoop on the FJ's price tag in Japan, which is expected to be officially confirmed on May 15.
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In Japan, the FJ will start at around $4.5m yen, which converts to just under $40,000. That kind of pricing would position the FJ below its Chinese rivals in the space, including the GWM Tank 300 ($48,990).
But... there is a sizable catch. The LandCruiser FJ isn't confirmed for our market, where Toyota executives have suggested the model's 2.7-litre petrol engine wouldn't meet its regulation standards, specifically the fact it meets Euro 5 standards.
“The LandCruiser name in Australia would be very appealing, but the hardcore reality we are facing in our country… variable regulations, new criterias, new vehicle efficiency standards,” the brand's then VP of Sales and Marketing Sean Hanley has previously told us.
“We have to look very carefully at our product portfolio. What do we think we’re going to need? What are we going to sell in numbers? What do customers want and need?"
Clearly aimed at tackling rough stuff on a budget, the FJ is equipped with a proper part-time 4WD system and a rear diff lock as standard kit. Also interesting is that, in Japan, only the paint colour is an option, with the Toyota otherwise delivered in a standard trim level.
Would the LandCruiser FJ work in Australia as a cut-price off-road option?