What's the difference?
Following the money comes pretty naturally to carmakers. It’s what happens when the product planning department smells a new direction on the breeze and then handballs that to the design and engineering folks who turn a perceived market trend into a showroom reality. And when everybody gets it right, you have a new default product. And everybody else has to keep up. Some even have to catch up.
We’ve seen it plenty of times before, too. Think about those early 1980s days when the default small car went from a sedan to the five-door hatchback. Didn’t that catch on? You might also remember more recently when a family car had to be a four-wheel drive. And what about the dual-cab ute revolution of the last 15 years?
The other strident market segment right now is the SUV, of course. And within that, most recently has been the march to electrification, starting with conventional hybrid technology and now progressing to the new must-have, a plug-in hybrid platform.
The fact is, if you’re a Chinese carmaker intending to sell on a world stage, you can’t ignore the plug-in SUV in any of its various sizes and marketing segments. There’s a good basis for this, too. Plug-in hybrids just make good sense. They offer the urban running-cost advantages of any hybrid, the option of zero tailpipe emissions, all-electric running over a normal commuting distance and – crucial for a big country like this one – they’ll keep motoring along for as long as the owner puts petrol in them.
Okay, so they can be heavy with all that tech on board, and there’s no denying that two power sources (petrol and electric) make for a more complex machine, but the advantages outweigh the downsides for many buyers.
The other graph you can plot with great certainty is that new tech will get cheaper as the industry moves forward. Which is exactly where BYD finds itself right now by being able to offer a plug-in hybrid variant of its Sealion 5 mid-sized SUV at a price that will have much of the opposition running scared. But how scared should the others be?
Spoilt. That's what we are. If you're in the market for a hot hatch, you can have your pick of German-built and French ones from as little as $27,000. There isn't a dud among them now that the VW Polo GTI has had a bit of an update and you can pick and choose your style. Audi's S1 is aiming to be king of the kids with its stiffly-priced S1.
Set the finances aside and consider for a moment what's on offer. As it turns out, a lot.
Cars that don’t always appeal to enthusiast buyers are often seen by manufacturers as a way of not bothering with the dynamics. Good enough is, apparently, good enough. Thankfully, BYD hasn’t taken that path here and the local suspension tweaks have turned what could have been a me-too product into a bit of a dynamic class leader. And even if buyers can’t verbalise the benefits of that, they will still be subliminally enjoying them with every kilometre.
The other stand-out feature is the price-tag which represents an awful lot of car for the money. And, in such a price-sensitive market as this one, that will get the BYD over the line for a lot of families. That it also offers a vastly better driving experience simply makes the value equation – and the purchasing proposition – even stronger.
Cars this small shouldn't be this fast and useable at the same time, but the Audi S1 is. It isn't without its problems - the ride is harder even than the Fiesta ST which might weary some prospective buyers.
It's also a bit difficult to justify the price - in its basic form it's missing a few creature comforts that you'd expect in a $50,000 car - reversing camera, high-res screen, that sort of thing.
However, in the hot hatch world, those things don't matter. It has the bragging rights, the tech and the outright blinding speed to take on the bonkers Focus ST and equally zany Megane RS. And even the Audi S3.
The interior of the Sealion 5 feels pretty well-made and there are soft-touch surfaces on most of the touch-points. The steering wheel, too, is thick and chunky and nice to hang on to. But there’s a lot going on in terms of different colours, textures and surfaces, and it can all look a bit busy, despite the high-tech boardroom overall flavour. It’s also worth mentioning the trim material is synthetic but does a great job of looking and feeling like real leather.
Externally, there’s not a lot to grab the eye. Sure, it’s not an unpleasant looking vehicle, but neither does it stand out from the mid-size SUV pack. At least BYD decided against those cheap-looking plastic tack-ons on each wheel-arch.
The A1 is so small it starts to strain Audi's design language. When you cram on the S-style bumpers and raccoon-eyed trim on the hatchback, it's starts to look a bit busy.
It isn't quite a shrink-wrapped A3 - Ingolstadt's designers know better than that - but it's full of Audi design cues, such as the strong, light-catching character lines, distinctive LED daytime running lights and fondness for big wheels.
Inside is along the themes of the A3, with what are becoming Audi's trademark; round eyeball air-con vents, the manual fold-down screen familiar to Q3 owners (but smaller) and a good clear dash. The handbrake jars slightly as it feels cheap to hold and wobbles a bit.
The S Sport seats are big and comfortable, and the top half of the backs are capped in plastic, which was colour-coded on our car. The rear passengers will certainly get an eyeful of whatever terrifying hue you've chosen, so choose wisely.
Despite the five doors, the back seats are occasionals, like the Mini the A1 is gunning for, and the boot is very small, but okay for shopping for couples or singles.
The plug-in hybrid in question is the BYD Sealion 5. It has a claimed EV-only range of better than 100km, relatively quick charging, a decent sized battery, adequate performance, enough interior space for a family, good safety and lots of equipment. Oh, and it costs just $33,990, before on-road costs, in its entry-level Essential form. Incoming!
Equipment-wise, that sub-34K sticker gets you a 10.1-inch central info-screen, an 8.8-inch driver display, digital radio, a six-speaker stereo, wireless connectivity for Android Auto and Apple CarPlay and dual-zone climate control.
Throw another four grand on the table and you move up to the Premium version which adds plenty of kit for the $37,990 ask. That includes a panoramic sunroof, automatic tailgate, roof rails, heated and electrically folding mirrors, one-touch power windows, a six-way powered drivers seat and four-way powered co-pilot’s chair, a heated and ventilated driver’s seat and wireless charging.
The step up from Essential to Premium also includes a battery upgrade, and we’ll cover that off in the Under the Bonnet section below.
Starting at $49,900, Audi S1 is by far the priciest of the small-hatch based hotties, at least until Mini's madcap JCW arrives. This price is just almost double that of VW stablemate's forthcoming 2015 Polo GTI.
Standard on the manual-and-five-door-only S1 is a ten speaker stereo, climate control, ambient lighting, remote central locking, cruise control, satnav, headlight washers, auto headlights with xenon low beams, partial leather seats, leather-bound steering wheel, auto wipers and rear parking sensors.
Our Misano Red ($990 option) came with two extra packs. The Quattro Exterior Package ($3990) adds bi-xenon headlights with red trim, red brake calipers, spoiler, quattro logos on rear doors (ahem!) and five-spoke 18-inch alloys that are part matt black, part polished.
The Quattro Interior Package ($2490) adds S Sport front seats with Nappa leather and red backrest capping with quattro logo (ugh), more nappa around the cabin with contrast stitching, flat bottom steering wheel and red rings on the air vents.
There's an S Performance Package that brings the best of these two packs together for $4990, saving about $1500 and the embarrassment of the quattro logos.
Our test car also had aluminium air vents ($220), black contrasting boot lid ($300) and black roof ($720).
The A1 is so small it starts to strain Audi's design language
The grand total is a sobering $58,610. There's a couple more options that'll easily pop you over $60,000.
Audi's MMI is dash-mounted in the A1 as there's no room on the narrow centre console. As ever, it works well and doesn't take much getting used to. The satnav is a bit grainy on the smaller screen but is otherwise a competent unit.
Sound is from a ten-speaker stereo and you can stream across Bluetooth or plug in a memory card. The sound was good but the system did take a while to find the phone whenever we came back to the car.
Both variants of the Sealion 5 have the same driveline – mostly. They each use a 1.5-litre petrol engine teamed with a single electric motor, both driving the front wheels. Unlike the bigger Sealions, there’s no all-wheel drive version. Power peaks at 156kW and torque at 300Nm.
Why a non-turbocharged engine? BYD tells us the non-turbo engine helps keep cost out of the vehicle and, since the engine really only runs to power the electric motor and charge the batteries, it does so at a relatively constant engine speed, negating the need for a wide spread of petrol power.
The only major difference is that the Essential version has a 12.9kWh battery-pack, while the Premium gets a bigger, 18.3kWh pack for longer range, but precisely the same output and, therefore, performance.
A single-speed transmission is part of the BYD driveline package, also made possible by the fact that the vast majority of the driving of wheels is done by the electric motor.
This is where the action is. The S1's tiny body packs a 2.0-litre turbocharged four-cylinder producing 170kW and 370Nm of torque. The S1 will streak to 100km/h in 5.9 seconds thank to the traction aid of quattro all-wheel drive.
All Audi S1s come with a six-speed manual
Despite a pretty solid hammering during its week with us, including more time than we'd have liked in Sydney traffic, the stop-start function helped deliver a pretty reasonable 10.2L/100km, however that's a long way over claimed 7.1L/100km.
All Audi S1s come with a six-speed manual, so dual-clutch haters can save the whining. The only downside from not having a self-shifter is the ECU can't deliver the boy racer farts, parps and crackles of the other S cars.
You don’t have to drive very far to realise that the local input into the Sealion 5’s suspension and steering have been worth the effort. BYD Australia has a local engineering team on call these days, and it shows here.
Actually, the steering is not the highlight; it has some weight but not a whole lot of feel, or, indeed, feedback for the driver. The ride and handling combination is what stars. Obviously well-damped, the suspension allows for a ride that is both complaint and quiet, without causing the car to wallow around like some jacked-up designs can with their higher centre of gravity.
In fact, the BYD is athletic to the point where keener drivers will find it an entertaining drive; hardly something that can be said for the majority of medium SUVs.
Performance is strong without being overwhelming and even though the Sealion 5 has that signature electric-drive feeling of effortlessness, the accelerator pedal has been calibrated to avoid the neck-snapping surge of grunt off the line. As such, it emerges with a fairly flat acceleration curve, and no hint that the petrol motor is cutting in or out.
Until, that is, you bury the throttle all the way at which point the petrol engine takes a few second to join in. And when it does, it’s pretty vocal – shrill, almost – as it catches up with the rest of the car and starts directly driving the wheels. To be fair, though, this is not going to be a common occurrence in everyday life thanks to the flexibility of the petrol-electric system for 99 per cent of circumstances.
On the move, the cabin is perhaps most notable for its soft, plush seats that are a nice change from the church pews of some manufacturers. And although the driving position is about right, taller drivers might prefer a steering column that extends out another few millimetres.
The driver display screen is another source of annoyance. It’s pretty small and contains lots and lots of information, to the point where the typeface is too small to be read on the run by anybody who relies on reading glasses.
If you're buying the S1 as a comfortable urban runabout with a cool badge, you're half right. While the seating for front passengers is certainly supportive, the hard suspension tune will ensure you're well aware of road surface imperfections.
The S1 is a rocket
Thankfully, what it missed out on in the ride department it makes up for in every other way - the S1 is a rocket. The 2.0-litre turbo jammed under the bonnet has almost no lag and is paired with a slick six-speed manual that is terrific fun to manhandle through the gears.
The way the S1 picks up speed when it's on boost is addictive and licence-endangering. A flattened accelerator in second or third will obliterate just about anything this side of $100,000 and you'll be having more fun in this than big brother S3 because the chassis is more adjustable and there's a bit more life.
You can hear the turbo sing to accompany the bassy exhaust growl. Hit the massive brakes hard and the car remains stable even over rutted roads. Turning the wheel brings almost-instant turn-in, mashing the throttle again a fun little wriggle. It's superb.
It's tremendous fun point-to-point on a twisty road
You'll have to be a bit patient with the throttle to get the wriggle, though - give it too much too early and it will want to push wide, the quattro system shuffling power around to try and quell understeer while the electronic diff fiddles with the braking system to do the same thing. It gets there in the end, but you're better off meting out the power with your right foot for maximum rewards.
It's tremendous fun point-to-point on a twisty road - despite being a bit heavy for its size (1415kg), it's as chuckable as the next best thing, the Fiesta ST.
Passive safety in the Sealion 5 starts with no fewer than seven airbags including full-length side-curtain bags.
There’s also a front-centre airbag, something we’d like to see in more cars, particularly at this price-point. Child restraint points in the rear seat are the ISOFIX type.
The BYD gets pretty much the full suite of driver aids, including autonomous emergency braking, blind-spot monitoring, rear-cross traffic alert with active assistance, stability control, active cruise-control, traffic-sign recognition, front and rear collision warning and tyre pressure monitoring.
The Sealion 5 also incorporates a driver-attention monitor which seems better calibrated than some earlier efforts from some of the Chinese carmakers. Also improved in calibration terms is the lane-keeping assistance which is still too violent for our tastes, but more subtle than some of the competition’s systems. But while the savagery of this system has been toned down, it appears to have been at the expense of sensitivity and, time and time again, the cameras missed road markings that were faded or dirty.
The major safety benefit in paying more for the Premium variant is the addition of front parking sensors and a 360-degree camera instead of the Essential’s simple reversing camera.
The Sealion 5 has not been ANCAP tested as yet, although BYD says this is largely down to ANCAP’s scheduling rather than any hesitance on BYD’s part.
Six airbags, stability and traction control, ABS, brake assist and distribution all add up to a five star ANCAP rating.