What's the difference?
BYD. The three letters which keep auto executives from the world's top brands up at night.
The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.
The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.
So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.
The 2024 Peugeot e-2008 is the French brand's first electric car in Australia. It sits somewhat awkwardly in the semi-premium end of the scale for a small SUV and has some strong competition from the EV side, too, with the Hyundai Kona Electric and Kia Niro EV being its direct competitors.
With more affordable options out there, does this little SUV have the goods to back up its sweet looks? I've been driving it for the last week with my family of three to find out for you!
Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.
It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.
In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.
The Peugeot e-2008 GT looks stylish but it’s definitely a compact SUV and that means it will only suit a small family. Or even a grandparent who has to occasionally ferry the grandkids around.
I like how easy it is to park and its stylish packaging but the cabin feels small. The practicality just wasn’t there for my family this week and the price point isn’t quite right for the features you get.
My son liked its looks but didn’t get excited about it.
The Seal looks great. It’s about as modern a take on the traditional three-box sedan as you can get. It’s low-slung with curvy lines and a sporty overall feel.
The design touches, like the headlight and DRL surrounds, side skirts, and wheels are maximalist compared to the minimalist vibes of the Model 3 and the Polestar 2. But I don’t necessarily think that's a bad thing as it offers buyers a genuine alternative.
I also like the way the brand has executed the LED lights and particularly the tail-light fittings. There’s also an admirable restraint when it comes to badging compared to a lot of this car’s Chinese rivals. It doesn’t give off the vibe of a cut-price product at all.
Inside there are elements which are appealing, and some things which fall short. First up, I do think the Seal wears its influences throughout the industry on its sleeve a bit.
The digital dash cluster theme, for example, seems to (poorly) emulate the Mercedes-Benz software, the little plastic crystal shifter piece on the inside seems to have been overtly influenced by a similar (actual crystal) piece available in Volvos, while the centre screen and dual wireless phone chargers are pretty obviously BYD’s take on the similar bits available in the Model 3.
Maybe in this sense, it’s trying a little too hard to be a luxury car and a tech-heavy electric vehicle, with items which aren’t quite up to the same quality (particularly the software). But then, it all works well enough, and can you complain at the price?
One thing I think BYD gets right though is the level of comfort on offer in the cabin and the clever little styling bits which remind you of its namesake.
The door handle pieces and integrated speaker bits are shaped like a Seal flipper. As are the dash-mounted air vents, and if you look closely even the plastic garnish on the steering wheel looks a bit like a top-down cross section of the animal.
I like it because its subtle rather than in-your-face as some of the Atto 3's design elements are.
The quality is also up to muster, big time. There wasn’t a creak, groan, or rattle from this car’s interior in my entire time with it, including on some of Sydney's worst roads. And the seats, which are designed like absolute thrones, are clad in lovely soft leather. You sink into them. Even the two-tone Alcantara finish through the doors and centre console is thoughtfully placed.
The e-2008 looks super cute! I love the intense 'Vertigo Blue' paintwork on our test model. It makes it pop.
In fact, all the paintwork colour options look bright and happy and that describes the styling of this car.
The e-2008 has stacks of personality and sports Peugeot’s signature three-claw LED lights at the rear but the daytime-running lights almost look fang-like, which gives it an edgy look.
The GT comes with a contrasting black roof, the same shade applied to the mirrors and 18-inch alloy wheels, which further enhances its street-cred.
The cabin is gorgeous with the premium-look trims and contrasting green stitching.
The dashboard features sharp cutaways and shiny chrome accents but it's the 10-inch multimedia system and 12.3-inch 3D digital instrument panel which give the cabin a 'wow' factor.
Its a good-looking little SUV inside and out.
The Seal has a huge cabin, and in a lot of ways it feels like the large sedans of old. You can sit nice and low in the cabin, and there’s heaps of knee and headroom thanks to its width.
Soft-clad materials for resting your knees and elbows on go a long way towards keeping this car comfortable on longer journeys, and the presence of a digital dash and a holographic head-up display is nice to have compared to the bare-bones dash of the Tesla Model 3.
The wacky rotating central touchscreen feature makes an appearance from other BYDs, but again, it’s a bit silly and I’m not sure how much use you’ll get out of it. Even Apple CarPlay only works in landscape mode, so I didn’t find it useful.
Practicality features are abundant, with a large bottle holder in the doors, and two more in the centre console. One even has a floating floor, so you can push it down to accommodate large bottles if need be.
Dual wireless chargers are always a nice touch, and the bridge-style console has a large pass-through storage area underneath, which also hides the USB-C, USB-A, and 12V outlets. The armrest console box is nice and deep, too.
The back seat is enormous. Possibly one of the largest spaces in this segment. It comes at a cost to boot capacity, but your rear passengers won’t want for space no matter how tall they are.
At 182cm tall I had leagues of airspace behind my own driving position, and the wide cabin, accommodating seats, and flat floor mean the centre position is even useful for a full-sized adult.
Storage comes in the form of three pockets on the back of each front seat, a large bottle holder in the doors, two cupholders in the drop-down armrests, a small tray on the back of the centre console, and a small flip-out cover which reveals a USB-C and USB-A charging port for rear passengers. The rear seat even gets dual adjustable air vents, but no third climate zone.
The massive fixed glass roof looks the business and keeps the cabin airy, just like in the Model 3 and Polestar 2, but I find these big glass fittings tend to cook interiors in the Australian sun.
BYD tells us the tint is so heavy it has a ‘solar transmittance’ of just 16 per cent, but 16 per cent is still a lot in Australian summer. Thankfully, unlike its two rivals, BYD ships the Seal with a fold-out cover screen as standard.
Remember how I said the massive rear seat comes at a cost to boot space? At 400 litres the Seal’s boot is a bit compact, made worse by the fact it’s a sedan and not a liftback, so the access area is a bit narrow.
It could only fit the largest CarsGuide luggage case alongside the smallest one, but not all three including the medium case. This could be a blow to family buyers who need to fit a pram alongside other things.
Under the floor there’s an extra space great for the storage of your V2L adapter and AC charging cable, but there’s also only a tyre repair kit and no spare.
The e-2008 looks great but what about the practicality? Well, let’s just say the front row benefits the most in terms of everything – space, comfort and features. If you’re a super tall family, this might not be the car for you.
I felt perfectly happy when it was just my son and me but as soon as my husband jumped in, it started to feel a bit claustrophobic in the cabin.
There are a few reasons why, though. You knock elbows with your front passenger, if you have a cup in one of the centre console cupholders it gets in the way of the transmission shifter and you knock your feet on the too-high door aperture. I felt clumsy getting in and out of this car.
That said, the seats are comfortable and you could easily do a longer trip in them. It's curious that the front passenger seat and the sunblind for the panoramic sunroof adjust manually. But all in all, I was happy with the comfort in the front.
Individual storage is decent up front for this class with a middle console, glove box, two drink bottle holders in each door plus two cupholders. There is also a large hidden storage cubby above the phone tray that I was able to pop all my loose items away in.
Individual storage is basic in the back seat with the only options being a couple of netted map pockets plus shallow storage bins in each door.
Generally speaking, space is lean in the second row. I’m 168cm (5'6") and sitting behind my driving position, my knees touch the back of the seat.
My videographer and I had a laugh when we were filming the video review for the e-2008 because it was so awkward for him (at 183cm / 6'0") to get comfortable in the back seat! I thus dub it only fit for kids on longer journeys.
The two digital screens look great and the 3D-effect instrument panel is a cool highlight but the multimedia system doesn’t seem to have a lot of accessible information or customisations available.
The screen responds quickly but sometimes the built-in satellite navigation is slow to load. However, I like how easy it is to connect to the wired Apple CarPlay plus it has wired Android Auto for those users.
Charging options are good with each row enjoying two USB-A ports and the front getting a single 12-volt socket. Disappointing that there are no other amenities in the back row, though.
The highlight of the car for me is the boot. It's a good size at 434L and I like the level load space. You have underfloor storage for cables and such but the compromise for getting all of this space is that you only get a tyre puncture repair kit. There’s also no frunk storage in this model.
I missed a powered tailgate because the boot lid is quite heavy to close but otherwise, the boot suited my little family’s needs just fine.
Just like its Model 3 rival, the Seal arrives in Australia in three variants - the base Dynamic, top-spec Performance, and the one we’re looking at for this review, the mid-spec Premium.
Price is, of course, BYD’s forte, with this mid-spec Premium (equipped with a long-range battery) even managing to undercut the entry-level Model 3 RWD.
Before on-road costs and state-based incentives you can have one of these from $58,798, while (at the time of writing at least) the enormously popular Model 3 RWD weighed in at $61,900. Its next closes rival, the Polestar 2 Standard Range, costs from $67,400, so value here is obvious.
The Premium’s long-range battery allows a WLTP-certified driving range of 570km between charges which is even one of the longest cruising ranges available on any electric vehicle in Australia right now.
The list of standard features is exhaustive, including 19-inch alloy wheels, LED headlights, a massive 15.6-inch multimedia touchscreen with wired Apple CarPlay and wireless Android Auto, a 10.25-inch digital instrument cluster, a holographic head-up display, dual wireless phone charging bays, built-in navigation and connected services, ‘genuine’ leather seat and wheel trim (a blend of synthetic and real leather), an eight-way power-adjustable seat for the driver, ventilated and heated front seats, dual-zone climate control, a fixed panoramic glass roof and keyless entry with push-start ignition.
The Seal also gets an impressive array of standard safety kit. More on this later.
The only options are premium paints and an alternate light blue theme for the interior which cost $1500 each.
This list of kit would even be impressive on a combustion car at this price, so the fact it’s also electric and offers one of the longest driving ranges on the market is a bonus.
The one area where I think it lacks a little is the stock software. It looks okay and, to be fair, functions a lot better than its Chinese contemporaries and even some other brands, but once you dig into it a little there are some clumsy menus, and it becomes painfully obvious it’s a simple Android reskin. A swing and almost a miss for something so integral to a car like this.
Why is it called the Seal? Well, in BYD’s home market of China, its range is so expansive it has split it up into two model lines, the Dynasty series (named after historical Chinese kingdoms) of which the Atto 3 is a member (it is called the Yuan Plus in China), and the Ocean series which the Seal and Dolphin belong to. The next BYD to arrive in Australia, a mid-size SUV likely to be called the Seal U, also belongs to the Ocean series.
There is only one model available for the e-2008 and that’s the GT. Which will cost you $59,990, before any on-road costs, which places it right in the middle of its nearest rivals. Let’s look at some of the features you get for the price.
The interior gets most of the big-ticket items with synthetic leather and synthetic suede trims, a panoramic sunroof, a 12.3-inch 3D hologram-style digital instrument panel and 10-inch touchscreen multimedia system.
For comfort items, the driver’s seat is electric with adjustable lumbar support and a massage setting (although the ‘massage’ is very gentle). The front passenger’s seat is manually adjustable but both front seats feature a heat function.
Other standard features include items like dual-zone climate control, wired Apple CarPlay and Android Auto, Bluetooth connectivity, five seats (2-3 configuration), 18-inch alloy wheels, a built-in satellite navigation system and adjustable ambient lighting with up to eight colour choices.
Each Seal variant gets its own drivetrain outputs, and the mid-spec Premium drives the rear wheels with a 230kW/360Nm electric motor via a reduction gear.
On paper, it’s slightly more powerful than the Model 3 RWD, with more power and less torque than the Polestar 2 Standard Range.
The e-2008 GT has a fully electric powertrain and a lithium-ion battery that has a 50kWh capacity. The battery is located underneath the rear seats.
The electric motor delivers a maximum power output of 100kW and 260Nm of torque. It's official 0-100km/h sprint time is nine seconds.
So, it's not the punchiest EV on the market but it has enough power to tackle the open-road, if need be.
Providing power is a sizable 82.56kWh lithium-ion battery pack, using BYD’s signature weight and space-saving ‘Blade’ form-factor, and the more affordable LFP (lithium iron ferrophosphate) chemistry.
On the charging front, the Seal Premium can top up at 150kW on a DC unit (using a Type 2 CCS connector) for a 10-80 per cent charge in roughly 40 minutes, while on AC its a disappointing 7.0kW.
The 7.0kW inverter means it’s hardly worth plugging the Seal in at a slow public charger when you visit the shops, as you’ll only get about 50km of range an hour. It’s for this reason most cars with batteries this size have 11kW inverters.
Unlike the Model 3 or Polestar 2, though, the Seal features a V2L system, allowing you to power household appliances from its Type 2 charging port.
Claimed energy consumption for the Seal is 14.6kWh/100km which is low, and about what we were seeing on test. It’s a little hard to tell because the trip computer only offers total consumption over the entire life of the vehicle, or for the last 50km, but not for a set trip interval. Weird.
The e-2008 has a driving range of up to 328km (WTLP) and a Type 2 CCS charging port – which means you can hook it up to a fast charger.
The battery capacity means it can also accept a 50kW fast charger’s speed and will go from 0-80 per cent in as little as 30 minutes, which is very handy.
Peugeot's official energy consumption figure for the e-2008 is 14.5 kWh/100km and I saw my average flit between 17.3kWh to 19.5kWh on my travels after doing mostly urban driving this week.
I will admit to feeling some range anxiety because of the lower driving range available.
I wasn’t expecting the Seal to impress me particularly. After all, it’s in this segment against tough competition, amongst recently updated versions of the Model 3 and Polestar 2, and while the previous BYDs I’ve driven have been a cut above their Chinese contemporaries, they also haven’t done a lot to stand out from the crowd.
Clearly, though, BYD has something to prove with its sporting sedan and the Seal is immediately impressive. The cabin is quiet and refined, the seating position is great it's smooth from take-off.
The steering has an artificial tinge to it removing a bit of feedback from the road, but proves at least quick and accurate at speed, and the handling is superb.
I kept pushing the Seal in my test drive, expecting gnarly characteristics to surface but they didn’t. This sedan grabs onto the road with excellent control and traction at the rear, spurred along by its long wheelbase, and improved tyre choice (Continental rather than the sub-par Chinese rubber worn by the Atto 3 and Dolphin).
While on paper it appears to have at least comparable motor output figures to the Polestar 2 and Model 3 - the Seal Premium doesn’t quite feel as rapid, its electric motor having a more relaxed vibe and responsiveness when you stomp on the go pedal.
This can be tweaked a little by dialling it up to Sport mode, and while it still doesn’t feel quite as breakneck fast as the Model 3, in particular, it’s plenty to be going on with.
The most impressive part of the Seal drive experience, though, is its ride. Ride is a constant problem for EVs as manufacturers go to lengths to tame the additional weight of batteries, but the Seal is the most impressive in its cohort, and by quite a margin.
It’s firm enough to be controlled, but has a lovely soft edge to it, so larger bumps, frequent corrugations, or sharper road imperfections don’t ruin your day.
The Model 3 and Polestar 2, even in their improved forms, are not this good. In a lot of ways the Seal’s suspension tune reminds me of the Mustang Mach-e. It has a soft edge, offset by a bit of secondary jiggle as the car settles, which is its only real blemish.
The Seal has no right being this good. It’s now not just matching its far more established rivals but doing some things significantly better.
Besides the range anxiety, the e-2008 drives well. The power is a bit lacklustre compared to other EV models out at the moment but there is still plenty to access when you need it. I felt confident whenever I had to tackle the open-road or overtake.
The ride comfort is good with the suspension cushioning most bumps. The road noise can creep up a bit, especially at higher speeds but the e-2008 is otherwise fairly quiet around town.
I like the concise steering. It makes the e-2008 super fun to drive in the city! When you hit corners or wind at higher speeds, it can feel a bit light footed, though.
It sits low at 1550mm in overall height and that can mean that sometimes the visibility isn’t great if you pull up to a roundabout or traffic lights with a big SUV beside you. Otherwise, the windows are nice and wide and provide decent visibility.
The e-2008 is a good size to fit into small car spots in the city but the 180-degree rear-view camera isn’t as clear as I’d like. It’s still serviceable and I like the back up provided by front and rear parking sensors. It takes out some of the guesswork!
The Seal has an extensive list of today’s active safety equipment, including auto emergency braking (front and rear), lane keeping aids, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition and driver attention alert.
For the most part, these systems aren’t invasively annoying, which can’t be said for many products from rival automakers.
However, the traffic sign recognition and overspeed warning system conspire to intrude with constant beeping.
Mercifully, and unlike the equivalent system in Hyundai products, it’s a distant beep, but a consistent one nonetheless, as the traffic sign system frequently picks the wrong speed for whatever reason, and then chastises you for going over it.
Also, the adaptive cruise control system can’t hold a candle to the Model 3's. The system in the Seal amounts to the usual sort of adaptive cruise in most other cars, whereas the one in the Model 3 (regardless of how you feel about the brand’s outrageous claims) is properly next-level in its lane keeping and distance controls.
The Seal is equipped with seven airbags and was rated a maximum five ANCAP stars to the 2023 standards.
The e-2008 has a solid list of safety features and I like the adaptive cruise control's stop and go function.
Other standard safety features, include blind-spot monitoring, daytime-running lights, forward collision warning, rear cross-traffic alert, lane keeping aid, lane departure warning, intelligent seatbelt reminders, traffic sign recognition, 180-degree view camera system, as well as front and rear parking sensors.
The rear seat also features ISOFIX child seat mounts on the outboard positions and three top tether anchor points but two seats will fit best. Front passenger comfort will be compromised when a 0-4 rearward facing child seat is installed.
The e-2008 doesn’t have an ANCAP rating but its fuel-based siblings achieved a maximum five-star assessment in 2019.
Surprising that it only has six airbags, which is low for a family car, but the curtain airbags do cover the back row.
The long-term ownership aspect for a BYD product is still a bit of a mystery as the current crop of cars have only just landed in Australia in the last year or two, but if it offers you any peace of mind, the Seal is covered by a six-year/150,000km warranty with a separate eight-year/160,000km warranty for the battery pack.
In order to avoid having to have a traditional dealer network, BYD has partnered with MyCar to fulfil servicing. Visits to one of these locations is required once every 12 months or 20,000km whichever comes first, and pricing is fixed for the first eight years, working out to an annual average of $299.
The e-2008 comes with a five-year/unlimited km warranty, as well as an eight-year/160,000km warranty on the battery.
Servicing intervals are every 12 months, but it is normal to see EV servicing at around 24 months.
You can pre-purchase either a three- or five-year servicing plan, which are both cheaper than the pay-as-you-go option.
On the five-year plan, services average $200, which is good for the class.