BYD Seal vs Mercedes-Benz E-Class

What's the difference?

BYD. The three letters which keep auto executives from the world's top brands up at night.

The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.

The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.

So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.

You like performance, love a bit of luxury and fancy a traditional sedan. The budget is healthy and there’s a surprising amount of choice. But Mercedes-AMG believes it’s created the car that perfectly answers your new-car brief. 

The Mercedes-AMG E53 Hybrid 4Matic+ is a fresh expression of an established high-performance sedan formula mixing internal-combustion power with electric punch and all-wheel drive.

We were invited to its local launch, so stay with us to see if this newcomer is ready to fill that primo European performance car shaped space in your garage.