What's the difference?
BYD. The three letters which keep auto executives from the world's top brands up at night.
The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.
The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.
So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.
It was, of course, inevitable that electric cargo vans would fall in price. Even allowing for the front-loading of running costs inherent in an EV, the fact that many cargo vans are company-owned and, therefore, purchased largely on price, meant somebody would hit the market with a cheapie that did the job.
In Australia, the cut-price last-mile vans include the Kia PV5 EV and Farizon V7E, both with price-tags under $56,000. The Farizon was the title-holder at sub-$50K drive-away, but a newcomer called the Cavan C1 rewrites that script with a starting price of under $45,000, drive-away, for the cheapest version.
A sub-brand of Chinese behemoth Foton, the Cavan brand will be distributed and retailed in Australia by a separate company to Inchcape (the local Foton distributor) and at the moment, there’s but a single dealership (in Melbourne’s south-east suburbs). That will surely change, however, as deliveries ramp up and the word gets out. In fact, as we go to press, a second dealership, also in Melbourne, has been announced.
Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.
It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.
In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.
The deliberately simplistic styling, sometimes weird cabin ergonomics and slavish devotion to pulling dollars from the end result make us wonder if the Cavan C1 doesn’t represent some kind of a revival of the white-versus-blue-collar occupational class system.
Socio-economic aspects aside, this would be okay if the C1 did everything as well as its peers. But it doesn’t. It does, however, get enough things right and enough things covered off adequately to be a viable tool for a business in the last-mile delivery industry or some other version of the courier game.
But it won’t be as easy to use as some offerings, nor will it be as comfortable over an eight-hour shift. And the way the driver-assistance features are calibrated means the Cavan will very possibly start to wear thin by about morning-tea time. This may bother its operators somewhat. But some fleet managers and CFOs? Not a bit. Which is where the return to that us-and-them thing comes into it.
A metaphor for the planet right now? Perhaps.