What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
What’s 15 years between friends? Well, in this instance quite a lot because this is the all-new, pure-electric Renault Scenic E-Tech small-medium SUV.
The Renault Scenic we knew here until the late noughties was a petrol-powered, five-seat family car or an upright, seven-seat people mover.
But this is an altogether sleeker proposition, priced and specified to compete with other electric SUVs like the BYD Sealion 7, Hyundai Elexio, Kia EV5, Skoda Elroq and Zeekr 7X.
So, could this fresh Euro contender have what it takes to steer you away from such an impressive set of pure-electric competitors?
We attended its local launch to find out.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
The Renault Scenic E-Tech is lining up against some heavy-hitting competitors, but Renault Australia admits it has one top of mind - the Kia EV5. The Kia’s a quality package and if you’re in the market for a mid-size electric SUV, you’ll no doubt have it on your shopping list. And you should have a look at this slightly smaller car, as well. It has the refinement, practicality and safety to stand up confidently in a rapidly expanding segment.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.