What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
Chery would likely prefer you forget its initial foray into the Australian market, but doing so would do a disservice to the brand.
We don’t need to go into the nitty gritty of what went wrong back then, but needless to say the first Chery models of around 15 years ago were not particularly good.
Since its return in 2022 Chery is unrecognisable from that first attempt at cracking this market. The Omoda 5, the first model of its relaunch, was flawed but light years ahead of the earlier models in terms of design, presentation and build quality.
It has since expanded with the larger Tiggo 7 Pro and Tiggo 8 Pro Max SUVs and then in late 2024 it added this, the Tiggo 4 Pro. This is Chery’s answer to the likes of the Hyundai Venue, Mazda CX-30, Toyota Yaris Cross, etc in what’s known as the ‘light SUV’ segment.
Chery had a very good 2024, more than doubling its sales, so there are clear signs the brand is enjoying far greater success with its second attempt in Australia.
But is the Tiggo 4 Pro worth buying, if you’re in the market for a compact SUV? Let’s answer that question as we go through all the details.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?Â
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
Is the Tiggo 4 Pro the best light SUV on the market? No, it falls short in some key areas, but there’s also a lot to like about it.
The driving dynamics needs more tuning to put it on par with its class rivals. I believe the Chinese brand that invests in a local ride and handling program in the same way Hyundai and Kia have done in the past decade will have a big advantage with customers. The Tiggo 4 feels too vague and unresolved at times, especially in the wet, and that could be rectified with some minor tweaks.
The safety systems also need some major work to make them smoother and less intrusive so you don’t go searching for the button to switch them off - which defeats the purpose of having them in the first place.
But if you can look past (or accept) the driving and active safety issues, there are some big plus points for Chery’s latest model. It looks great inside and out, offers up plenty of value and is as practical as a compact SUV can be.
Chery has come a long way in a short space of time and with some more improvements it’s easy to see it continuing its sales growth with models like the Tiggo 4 Pro.