BMW X7 vs Omoda 9

What's the difference?

When lined up against its direct rivals, the expensive X7 xDrive40d represents reasonable value for money.

It has a unique and bold look and a sumptuous, visually striking and well-appointed interior that has acres of space for family, friends, or for ferrying frequent flyers to the airport. 

That wallop of performance from the big beefy diesel is the cherry on the top. This is how you do a mid-life update. 

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

There’s quite a bit that’s interesting about the X7’s design. Especially looking at it front on.

BMW certainly took a bold step when it introduced its toothy grille design for the X7 and the 4 Series range. 

But the Bavarian brand has made some even braver design moves recently by introducing a blocky front-end with split headlights on its new-gen 7 Series flagship sedan. That look has now found its way onto the face of the updated X7.

As with the 7 Series, it won’t be to everyone’s taste. But you can’t deny it has a lot of presence. 

The tail-lights have been tweaked and look good, but the sheer size of the X7 - it’s 5.2 metres long and 1.8 metres tall - means there’s no disguising the fact that it is a big, boxy SUV.

Inside the update ushers in significant design changes. The old dash and cowl is gone in favour of the ‘Curved Display’ that connects the instrument cluster and multimedia. 

New slimline air vents, LED backlit ‘X7’ graphics on the passenger side of the dash, and a new gear shift toggle that replaces the old shifter elevate the cabin and give it a much more modern vibe than the old X7 - one that’s in keeping with the excellent iX electric SUV.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Regardless of the price point, a three-row SUV needs to be super practical and capable of family duties. 

And if you want a BMW X5 but need a lot more space, this is the next logical step.

Let’s start in the front row. As mentioned, the new X7 gains the screen and tech set-up from other new BMW models like the iX and updated 3 Series. The Curved Display combines a 12.3-inch digital instrument cluster with digital speedo and a 14.9-inch multimedia screen.

You can customise the cluster layout and move things around on the multimedia screen, too. The latter is a touchscreen but you can also find what you need via the 'iDrive' controller in the console.

I have had some experience with this system in the iX and while it’s not without its flaws, it is a top notch system. There’s a lot to wrap your head around, but the use of app icons helps. And you can swipe through to your chosen screen.

It took far too long to work out how to find the trip computer, something that should be much easier to access, as well as a couple of other functions. And the climate controls are housed in the digital screen. I would always prefer a separate space with buttons for air-con.  

But the graphics and displays - including the excellent head-up display - are excellent. 

Other tech you get with the X7 includes the BMW’s 'Digital Key', which is an app that allows iPhone users to lock and unlock their car remotely, and BMW ID driver profile.

If you buy this car, just allow yourself some time to familiarise yourself with all that tech.

Elsewhere up front there’s a lovely new three-spoke steering wheel, and cute touches like the metal air vent toggles, black and metal touches and the choice of inserts.

The front seats are luxurious and comfortable and offer loads of side and thigh support. They have memory functions, too. There’s no shortage of headroom up front, either.

Storage-wise, the door will fit the largest of bottles, as well as other items thanks to generous door bins, while the central lidded box is also sizeable. 

What about that second row?

The X7 xDrive40d usually comes standard with seven seats, but our test car was fitted with the $1500 captain’s chair option which drops seating capacity down to six people.

If you need the extra seating this is not the option for you, but it is great for families with bigger kids, and it would make for an excellent airport transfer car. 

The seats are unbelievably comfortable and can be adjusted to suit your preference. They also have ISOFIX points and armrests. 

Rear seat occupants have access to their own climate controls, air vents, USB ports, cupholders and ample door storage.

There is a massive amount of occupant space as well - stretch those legs out and enjoy it!

One of the X7’s selling points is that it is a genuine three-row SUV. That third row is not just for occasional use for very small children, like so many seven-seat SUVs. That row can be used every day. 

Even with my six foot stature, I could easily climb in and out of the third row. That’s made even easier thanks to the mechanical seat functions.

Just hit the lever at the top of the second row seat and the motor moves the seat forward and up to ensure there’s a big enough aperture to get in and out of the rear seats. 

You can also raise and lower the third row electronically via buttons on the boot wall - and they stow flush into the boot floor. Neat!

Once in the third row, there’s air vents, USB ports, bottle holders and storage and quite comfortable seats with more than enough leg and head room.

There’s even a third row section of the sunroof, operated from the second row. Lots of clever touches that people who use the third row will appreciate.

The boot has a few cool features, too, including a split tailgate.

You can even sit on the lower section - it can handle a load of up to 250kg - a perfect place to sit and watch the polo.

You can lower the suspension to aid loading larger items, and the X7 comes with a space-saver spare wheel.

Capacity is 300 litres with all seats in place, and I easily fit a pair of smaller suitcases in with that configuration. It increases to 2120L with the two rear rows folded. 

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The X7 xDrive40d is powered by a 3.0-litre, in-line six-cylinder turbo-diesel engine, that gets a boost in power - it pumps out 259kW of power and 720Nm of torque - 64kW/100Nm more than the 30d.

It now also comes with 48-volt mild hybrid tech, which uses an electric motor integrated in the eight-speed automatic transmission.

It drives all four wheels via BMW’s 'xDrive' all-wheel drive system and it is fitted with air suspension for a cushy ride. Towing capacity is rated at 3.5 tonnes braked or 750kg unbraked.

If you are keen on off-roading in the X7, it has a 221mm ground clearance, and a fording depth of 500mm, but maybe best to keep it on the tarmac.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

According to BMW, the official combined cycle fuel figure for the X7 40d is 8.0 litres per 100 kilometres.

Our fuel figure after nearly a week of mixed city, freeway and country driving was 9.0L/100km, which isn’t too far off the mark.

It has an 80 litre fuel tank and an approximate driving range of 1000km.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

With a big plush SUV like this, you’d expect a comfortable ride. And for the most part, the X7 delivers that, while offering more than a bit of grunt, as well.

The X7’s height ensures a high driving position, and there’s plenty of glass for decent visibility. 

Propelling a 2.5-tonne SUV could be a struggle for a lesser engine, but the meaty diesel offers ample torque and the mild hybrid set-up helps to reduce initial turbo lag significantly - that means it is responsive from a standing start.

I wouldn't have thought a vehicle of this size and shape was capable of a 5.9-second 0-100km/h time, but here we are.

As a result of all that torque and power, overtaking is a breeze - providing there is enough room on the other side of the road for both cars to fit.

That size and heft have an impact on cornering and dynamics. You simply can’t carve through tight corners in this car, but with that said, it’s more entertaining than you’d think. 

Steering feel is weighted on the heavier side and it’s as sharp as it needs to be in a car like this. It would be weird if the steering was too pointy. 

Ride quality is top notch - as it should be - and while the massive optional 23-inch wheels and low profile tyres mean you’ll notice potholes and the like, it largely soaks up imperfections with ease.

That level of refinement extends to the hushed ride, too. The cabin is a quiet and serene place to spend time - but not quite to the same degree as a 7 Series. 

Parking in tight spots is a challenge, and manoeuvring in narrow streets could take a while, too. But you could tell that just by looking at the X7.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

After copping a bit of flack from motoring media and buyers, BMW finally increased its warranty terms last year from three years to an industry standard five-year, unlimited kilometre warranty on its vehicles, including the X7.

Rather than a set servicing schedule, BMW offers condition-based servicing which is when the vehicle’s computer alerts the owner that it requires a service. 

BMW doesn’t offer capped-price servicing, but does have a pre-paid 'Service Inclusive Package' with terms ranging from three years/40,000km to five years/80,000km and beyond. 

A five-year basic package for the X7 costs $2800, which is not too bad considering the positioning of this model.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.