What's the difference?
First launched in 2008, the BMW X6 created history (and a new car category) with its coupe styling on an SUV framework.
It was a polarising effort but one that opened up the SUV market for those wanting the size and presence of an SUV without compromising on the sporty styling of a smaller car.
The 2024 X6 has had a facelift and that brings a more athletic and robust kerb-side appeal that might swing a few fence sitters onto the side of liking it.
The already pleasant interior has been polished with extra customisations available on trims and accents. The technology has seen the biggest upgrade and it now features a more streamlined mild-hybrid component to the engine. It all positions the X6 well and truly within the rank of luxury.
For the last week I’ve been driving the mid-spec xDrive40i M Sport variant to see how the facelifted model holds its own against rivals, the Audi Q8 55 TFSI Dynamic Black and Mercedes-Benz GLE450 4Matic Coupe.
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
I was not expecting to like the BMW X6 xDrive 40i M Sport as much as I do. The styling is still polarising but the facelift will throw more people towards the liking rather than disliking side of the fence. The cabin and boot are super practical and the X6 nails all the premium elements you expect at this level. It’s driving and handling are what win me over, though.
My son loves this one and doesn’t want to hand it back. My husband also noted how nice he thought the X6 was… and that’s saying something for a born and raised 'country boy'!
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.