BMW X3 vs Mazda CX-9

What's the difference?

The X3 xDrive30e is a sporty SUV with fantastic ride quality and slick driving characteristics, although its specs seem a bit behind on the electrified front despite it being the most expensive PHEV of its peers.

This leaves it with an odd split personality of being particularly limited to tight city driving to make the most of its EV features, while its engaging nature beckons more to the open road than some of its rivals. A jack of two worlds perhaps, but a master of neither.

The CX-9 is still a great option for families looking for a large SUV, even if it is starting to show its age as new rivals continue to launch with newer technologies.

That said, the availability of a luxury-focused six-seat configuration (Azami LE AWD) for the first time might be enough to convince some buyers to give it further consideration.

But for others who need the versatility of seven seats, this is still the CX-9 we’ve all come to know and love – but just a little bit better – particularly in its best-selling Azami AWD form.

The X3 is iconic BMW, having come to be the face of the brand for many buyers, the mid-size SUV exemplifies the Bavarian marque’s ‘kidney grille’, sharp and tall lines, and strongly defined body.

It’s part dainty luxury car and part buff Germanic tourer in equal measure. Suffice it to say fans of the brand will love it, but it’s not going to make converts of anyone else.

Newer design elements which adorn the X3’s body include the striking tail-light design, and little plastic fills below which combine with its contrast bumper and dual-exhaust ports to make for a sporty looking SUV.

The wheels look enormous and add enough chrome to the picture to keep it looking sleek, while subtle badgework has always been a hallmark of a good BMW.

BMWs have always had a relatively minimalist take on the interior design, and overall this is a space in which progress has been made at a glacial pace throughout the brand’s history, wild 7 Series limos being the exception to the rule.

This means the X3 gets the iconic centre-panel, ever so slightly oriented to the driver which houses the two centre air vents and climate control buttons, and a small panel below which houses the volume knob and shortcuts for the radio.

The digital revolution has very much come to the interior of this SUV though, as the top of the dash is adorned with a single enormous panel, and a second one set in the instrument binnacle in a classic fashion. It will all be quite familiar, even if you’ve skipped a BMW generation or two.

The wheel is a key touchpoint, clad in a lovely soft padded leather but with a chunky three-spoke design and massive notches at 10 and two for you to rest your hands on.

I don’t like this wheel in the brand’s more dainty sports cars like the Z4 where it feels too big, but it definitely feels at home in the X3.

Quality materials with plenty of soft-touch plastics and leather trims extend their way into the door, while the software is appealing in its design and fast to respond; clearly backed by strong hardware.

A final thing worth noting is the X3 has one of the more dated interiors in the BMW range. While it has been augmented with digital upgrades over the years, it doesn’t feel as contemporary as the incoming range of cars with the next-gen design elements. Take a look at the iX’s spectacular interior for what you’re missing out on.

Given its latest update is relatively minor, the CX-9’s exterior largely looks the same as before, which, depending on your point of view, is a very good thing. As far as we’re concerned, it certainly is.

That said, train-spotters will notice some differences, with the GT SP (new), Azami and Azami LE (new) grades getting a refreshed grille that’s slotted and available in two grade-specific finishes unlike the insert their carryover Sport, Touring and GT siblings still have. 

And aside from the GT SP, Azami and Azami LE’s new sets of 20-inch alloy wheels (again in grade-specific finishes), the only other exterior change is the Azami and Azami LE’s larger-diameter chrome exhaust tailpipe extensions. Sporty!

Inside, the CX-9 has more changes in store, headlined by the new ‘floating’ 10.25-inch central display all but the Sport and Touring get (they stick with 7.0- and 9.0-inch units respectively).

The new set-up is powered by Mazda’s latest multimedia system, which is certainly an improvement over its predecessor, and a much needed one at that.

Worth noting, touch is not an input method, with the rotary controller on the centre console the only option, which is actually great for safety, so we’re all for it.

The Azami and Azami LE also get new quilted Nappa leather upholstery, which looks and feels great, and adds to the overall high-quality theme.

Otherwise, it’s pretty much business as usual, which is great because the CX-9 has always had a well-designed interior. Yep, if it ain’t broke, don’t fix it.

The X3 is reasonably large on the inside, with a commanding road view and healthy space for an adult in both front seats. The tall roofline leaves plenty of room for someone my 182cm height, while leather-clad soft-touch finishes are present for your elbows and knees.

There’s a large bottle holder and thin bin in each of the front doors, and a wide centre console with a further two bottle holders with adjustable ridges and a large storage bay suitable for a phone below the climate cluster.

This area also houses a USB port and a little shaped notch for you to place the key, and the whole area can be covered over with a retracting lid.

Like all BMWs there are well hidden shortcut buttons for many of the functions which integrate into the design, and there’s a multimedia screen function for most functions, too, controlled through the centre dial system, or via touch.

It’s nice to have both, unlike some Mazdas which use a similar control system, but force you to rely on the dial.

The second row looks a bit flat from a distance, but you do sink into the leather-clad seats nicely, and unlike some rivals in this category, the second row is fixed and not on rails.

Room for a 182cm tall adult is decent, with a little more than adequate knee room and excellent headroom.

The leather trims continue, and true to the sense of being a premium brand the intruding piece of wheelarch is also clad in padded leather. No touching plastic in here.

A single bottle holder appears in each of the rear doors, with a further two in the drop-down armrest, and there’s a netted pocket on the back of each of the front seats.

Rear passengers get their own climate zone with an independent control panel as well as a 12V outlet and two USB-C ports.

Luggage capacity in the boot is rated at 450-litres (VDA), significantly down on the combustion versions of this car. Note in the pictures the stepped boot floor, which is adorned with a chrome trim piece for some reason, as though the car is always reminding you of the lost room.

Still, the squared-off space managed to fit our three-piece CarsGuide luggage set with relative ease and room to spare. There is a thin and narrow slot under the boot floor which serves as a location to place your charging cables.

Being an SUV that’s 5075mm long, 1969mm wide and 1747mm tall, practicality is arguably the most important thing for the CX-9, and with the option of six seats for the first time with the new Azami LE, it’s even more versatile.

All seven-seat grades have a 60/40 split-fold second row that manually slides and reclines the same as before, with only the Sport missing out on one-touch tumble operation, which makes accessing the 50/50 split-fold third row even easier, even if it’s still not graceful.

But the six-seat Azami LE is configured differently, given its second row has two captain’s chairs instead of a bench. That said, it operates in a very similar manner, just with power adjustment.

I still had around eight centimetres of legroom and four of legroom behind my 184cm (6'0") driving position, while the large transmission tunnel that’s a foot-space issue in seven-seat versions... isn’t.

One key difference with the very roomy and comfortable Azami LE is it only has four top-tether child-seat anchorage points, while all other grades have five thanks to their extra seat. Either way, four ISOFIX child-set anchorage points are split across the second and third rows.

Alternatively, the third row can be used by adults on shorter journeys, although they won’t have a lot of space to enjoy. Again, I'm 184cm tall and it’s tight back there, with no headroom or legroom on offer, but children will, of course, fare much better.

The CX-9’s boot is still pretty usable with all three rows in action, with 230L of cargo capacity available, but you can stow the two rear seats to get 810L in total.

And if you want maximum cargo capacity, the middle seats can also be folded, but not in the Azami LE, annoyingly.

Either way, the CX-9 doesn’t have a load lip but does have a flat floor, so loading bulkier items is a cinch, while two bag hooks and four tie-down points are on hand for securing loose items if they can’t fit in the double map pockets on the front seat backrests.

There are two cupholders in the third row, another two in the second row’s fold-down armrest (seven-seater versions) or large centre console (Azami LE), and another two in the first row’s larger centre console, while the front and rear door bins can also take bottles – and other knick-knacks.

All grades get USB ports in the first row, while the Touring and above also have them in the second row, and the GT and above also feature them in the third row. It’d be nice if there was no differentiation, though.

The CX-9 has become more expensive, with some grades up a little, while others are up a lot. The range now starts from $45,990, plus on-road costs, and reaches $73,875 (see pricing table below), but there is more standard equipment now.

Either way, two new grades have joined the now-comprehensive CX-9 line-up, bringing the total to six, with the new GT SP slotting in above the mid-range GT but below the previously flagship Azami, which is now bettered by the new Azami LE.

The entry-level Sport and Touring round out the line-up, with each grade coming with front-wheel drive as standard, although all-wheel drive is an expensive $4000 option for all but the Azami that instead asks for a $4435 premium, and the Azami LE which gets it as standard.

Features-wise, the Sport gets dusk-sensing LED headlights, rain-sensing wipers, 18-inch alloy wheels, push-button start, a 7.0-inch central display, satellite navigation, Apple CarPlay and Android Auto support, digital radio, a six-speaker sound system, a head-up display, three-zone climate control and black cloth upholstery.

While the Touring has the same 18-inch alloy wheels, it steps up with keyless entry, a 9.0-inch central display, paddle-shifters (new), power-adjustable front seats with heating, and black leather upholstery.

The GT goes even further with 20-inch alloy wheels, a hands-free power-operated tailgate, a sunroof, the aforementioned 10.25-inch central display (new), a 12-speaker Bose sound system, a wireless smartphone charger (new) and heated outboard middle seats.

As its name suggests, the new GT SP is the sportier version of the GT, adding a unique black finish to its 20-inch alloy wheels and side-mirror caps as well as burgundy leather upholstery and red stitching for just $500 more.

Meanwhile, the Azami has 20-inch alloy wheels with a bright finish (new) as well as adaptive LED headlights, LED daytime running lights, a 7.0-inch multifunction display, a heated steering wheel and 'Pure White' or 'Walnut Brown' quilted Nappa leather upholstery (new).

And finally, the new Azami LE mimics the Azami but replaces its middle bench with two power-adjustable captain’s chairs with heating and cooling plus a dedicated centre console, so six seats in total instead of the usual seven.

Also of note, the CX-9 has a new metallic paintwork option: 'Polymetal Grey', which helps it stand out from the crowd.

For reference, the CX-9’s rivals include the soon-to-be-replaced Toyota Kluger ($44,850 to $68,574) and the recently launched facelifted Hyundai Santa Fe ($43,990 to $61,660) and new-generation Kia Sorento ($45,850 to $63,070).

2021 Mazda CX-9 pricing before on-road costs

The PHEV version of the X3 pairs the brand’s usual 2.0-litre four-cylinder turbocharged petrol engine with a relatively powerful electric motor integrated into its eight-speed torque converter automatic transmission.

On its own, the engine produces 135kW/300Nm, while the electric motor is capable of punching out 80kW/265Nm. When working together, the EV components can provide a further electrified boost, for a total of 215kW/420Nm, allowing for a 0-100km/h sprint time of 6.1 seconds. This makes the 30e only slower than the M40i and 30d variants in the rest of the X3 range.

The xDrive30e is capable of travelling up to 135km/h under electric power alone, with a surprisingly small 12kWh battery delivering around 41km of pure EV range.

As the electric motor is mounted in the transmission it is capable of driving all four wheels via the brand’s 'xDrive' system with torque vectoring.

Somewhat amusingly, the German documentation for the X3 includes a section for “off road characteristics” (I suppose it is an SUV after all…) and for those interested the xDrive30e can ford at up to 500mm depth, has an approach angle of 25.6 degrees, a departure angle of 22.8 degrees, a breakover angle of 20.0 degrees and a ground clearance of 204mm. Enjoy the trails.

All CX-9 grades are powered by a carryover 2.5-litre turbo-petrol four-cylinder engine, which produces 170kW of power at 5000rpm and 420Nm of torque at 2000rpm.

A six-speed torque-converter automatic transmission is standard, and again, you get the option of front- or all-wheel drive for all grades but one, the AWD-only Azami LE.

If you’re after a diesel-powered seven-seater, Mazda also has the similarly sized CX-8 in its line-up, but it still doesn’t offer a hybrid option in any of its SUVs, even though many rivals are moving in that direction, including the aforementioned Kluger, Santa Fe and Sorento.

Here’s the tricky bit. The X3 xDrive30e has an official combined fuel consumption of just 3.2L/100km, but this will depend heavily on how you drive it.

You see, the BMW hybrid system is very keen to drive under electric power alone, even in the so-called ‘hybrid’ driving mode. This will mean you will extinguish the battery’s 41km driving range (or 35km according to our test vehicle on a full charge) quite quickly, whether you like it or not.

Plus, the charging capability is a bit slow. At 3.7kW, the PHEV X3 charges its 12kWh battery up in 2.6 hours on a faster public outlet or garage wall box, or around five hours on a wall socket.

To put it in perspective, the Lexus NX 450h+ showed me nearly double the amount of electric driving range on a single charge (65km as-tested) and was capable of charging up at a rate of 7.2kW, meaning a two hour flat charge for twice the range on a public outlet.

The summary boils down to: If you charge up at home, this won’t be as much of a problem, if you need to rely on public charging, it could make a difference to the PHEV you pick.

You can prolong the life of the battery using the ‘battery level’ mode which lets you set a target for battery life and have the car switch to primarily combustion at that point.

This can come in handy if you have a lot of open-road driving, and want to conserve the battery for driving around town where it is most efficient.

On my week with the car I saw an impressive consumption figure of 2.2L/100km according to the trip computer, under the official number, while my energy consumption came in at 20.7kWh/100km against a claim of 16.4kWh/100km. I did make sure to charge the car up at every opportunity, however.

Like all BMWs the X3 xDrive30e requires mid-shelf 95RON unleaded fuel, and has a 50L fuel tank despite the addition of its high-voltage battery.

According to the official combined fuel consumption figures (ADR 81/02), FWD variants of the CX-9 sip 8.4 litres per 100km, which isn’t too bad for a petrol-powered large SUV that weighs just shy of 1900kg. Claimed carbon dioxide (CO2) emissions are 197 grams per km.

And given they weigh a whisker more than two tonnes, AWD versions of the CX-9s drink a slightly higher 9.0L/100km and emit 211g/km.

We covered 188km in the Azami AWD and Azami LE AWD at the CX-9’s launch and recorded 11.5L/100km after primarily driving on country roads and highways.

While that figure is nearly 30 per cent higher than Mazda's claim, it’s not outlandish considering the type of vehicle the CX-9 is. Either way, results will vary.

For reference, AWD variants have a slightly large fuel tank (74L) than their FWD counterparts (72L), but they all take more affordable 91RON petrol at minimum.

One of the things I came to love most about this version of the X3 is how seamless the hybrid system is, and how unusually quiet and comfortable this car proved to be.

Sure, it’s a luxury mid-size SUV, but I came away particularly impressed with how the adaptive suspension tune pairs so nicely with the electrified acceleration to make for a sleek driving experience.

Despite its dimensions, the xDrive30e feels light and springy over bumps, filtering out the worst of the road while keeping a good level of control at the wheels.

The stock steering tune in the car’s standard ‘hybrid’ driving mode is nice and light, too, making this mid-sizer feel smaller than it really is to pilot, and you don’t feel the extra weight of the battery pack at all.

The combustion engine is so quiet it is at times difficult to tell when it enters the mix, aside from the fuel consumption meter on the dash suddenly coming to life.

It too is a smooth unit, providing partially electrically-assisted acceleration in most modes which makes it hard to tell when the transmission changes cogs. It’s as though you get the best of both worlds this way.

The car is a bit too keen to rely on its electric driving, and, as mentioned earlier, this will mean it drains its battery relatively quickly unless you take extreme measures like the battery saver mode.

The result is a car which is far better suited to shorter city-based journeys than long tours through the country. At least the turbocharged engine and BMW driving dynamics are left intact should your battery run dry.

The regen braking is mild (able to recoup a max of 20kW at any given moment), although the indicators on the dash are neat for letting you know the limit of your electric acceleration and how far you’ve travelled without using the combustion engine.

On my week with the car I managed over half the distance with the engine completely off. Think of the fuel savings.

Elsewhere the X3 offers great visibility thanks to a boxy shape with big windows, and solid electric acceleration, with decent handling, too. I’d say it feels sportier than the Lexus NX or Merc GLC equivalents, with the ride a bit more forgiving than that of the Volvo XC60 Recharge.

As an EV then the xDrive30e is notably limited, but as an SUV which threads the needle of being both engaging and comfortable, it’s possibly the best of the current premium mid-size SUV PHEV pack.

As far as large SUVs go, the CX-9 is one of the better ones to drive. It’s certainly not confused; it knows what it needs to do and does it well.

The engine is properly punchy down low, serving up plenty of initial torque, so much so that you rarely need to chase its top-end power. In that way, it’s very diesel-like, despite being petrol. Needless to say, acceleration is surprisingly brisk. Not bad, then!

And the transmission it’s matched to also does its job well. Gear changes are pleasingly smooth, if not quick, while it's receptive to heavy applications of the accelerator, kicking down a ratio or two with little hesitation. Yep, don’t bother with its Sport mode.

The CX-9 also rides pretty well thanks to its independent suspension set-up, which consists of MacPherson-strut front and multi-link rear axles with passive dampers. Indeed, the kids aren’t going to be upset when they’re onboard.

Again, we mainly drove on country roads and highways, but it proved to be comfortable, particularly at high speed. And even during those rare, in-town, low-speed moments, it still impressed, on lower-quality roads or not.

And while the CX-9’s electric power steering is well-weighted, some buyers might be left wishing it was a tad lighter, especially when parking, but that’s more about personal preference than anything else.

What is more universal, though, is the system’s lack of feel. Obviously, we’re not dealing with a sports car here, but a little communication through the wheel wouldn’t go astray, particularly on a twisty road.

Speaking of which, the CX-9 handles its mass pretty confidently around a corner. That said, while it is relatively tied down, it still regularly exhibits a fair degree of body roll to remind you that you’re dealing with a large SUV.

ANCAP awarded the CX-9 its maximum five-star safety rating in 2016, and despite the test occurring nearly five years ago, its results still stand.

Needless to say, the game has moved on, with the Santa Fe and Sorento recently resetting the standard, while the Kluger is soon to follow suit.

The CX-9 does, however, get front and side airbags as well as curtain airbags that cover all three rows, whereas the Santa Fe and Sorento only cover the first and second rows.

All grades of the CX-9 also get front and rear autonomous emergency braking, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control with stop and go functionality, traffic sign recognition, high-beam assist and driver attention alert.

A reversing camera and rear parking sensors are also standard in all grades, but the Touring and above add front parking sensors, while the Azami and Azami LE also get surround-view cameras.

BMW languishes with just three-years of warranty coverage. The brand along with its Mini subsidiary has become a notable laggard in the space now, its last remaining Audi rival has moved on to match the five-year and unlimited kilometre promise of its VW parent.

Servicing on BMW models is ‘condition dependent’ meaning the car’s computer will keep track of when servicing needs to happen based on how the car is driven and other factors.

A five-year ‘basic’ service pack is available inside the first 12 months of purchase and covers visits inside this period or 80,000km whichever occurs first. It costs $2010, or $402 a year.

As with all Mazda models, the CX-9 comes with a five-year/unlimited-kilometre warranty with five years of roadside assistance, both of which are average when compared to Kia’s market-leading seven-year terms with ‘no strings attached’.

Service intervals are 12 months or 10,000km, with the distance on the shorter side, although capped-price servicing is available for the first five visits, costing $2022 in total at the time of the writing, which is very reasonable.