BMW IX vs Tesla Model 3

What's the difference?

VS
BMW IX
BMW IX

2023 price

Tesla Model 3
Tesla Model 3

$44,800 - $79,800

2024 price

Summary

2023 BMW IX
2024 Tesla Model 3
Safety Rating

Engine Type
0.0L

Not Applicable, 0.0L
Fuel Type
Electric

Electric
Fuel Efficiency
0.0L/100km (combined)

0.0L/100km (combined)
Seating
5

5
Dislikes
  • Very expensive
  • Unrefined power delivery
  • No front trunk

  • Looks a bit dull
  • Steering too light
  • Still feels cheap inside
2023 BMW IX Summary

Electric cars might be synonymous with Tesla right now, but as the world begins to ween itself off petrol and diesel, you can bet other car brands will be vying for the spotlight.

BMW is no stranger to the electric market with its i3 hatchback having first launched back in 2014, but with buyers shifting away from passenger cars to SUVs, that quirky model never really managed to find a substantial audience.

Enter BMW’s second-generation of EVs, then, which includes the i4 sedan, iX3 mid-size SUV and flagship iX.

And it is the latter that we’re testing here to see if BMW has done enough to shift the limelight away from Tesla and its Model X.

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2024 Tesla Model 3 Summary

It is highly unusual to drive around in a bed, but that’s what it felt like we were being asked to do with the new and terribly exciting Tesla Model 3 Performance.

Tesla doesn’t do media launches, nor traditional marketing, so everything about this event was predictably peculiar, but when we were told this new car was causing so much excitement that we should pull a sheet over it every time we stopped, to avoid people photographing it, or touching it (“if someone tries, just politely ask them to stop” as we were advised) we hit peak weirdness.

Eventually, they did agree to pull the sheet off one and let us have a look at the most exciting car Tesla has ever made that’s not a Cybertruck

The Performance is the Model 3 Tesla engineers and designers always wanted to make. Clearly, it was going to be called the 'Ludicrous', because some staff kept stuffing up and calling it that. It’s a shame the name wasn’t used, but at least it still gets an 'Insane' mode.

They really wanted to go all out with the original Performance version, but “a guy called Elon” didn’t want to add all the complexity that required at the time - he was focused on quality issues and ramping up production - but this go around he has let them have their heads, and encouraged them to go hog wild.

That means an entirely new power unit at the rear, staggered 20-inch wheels for sportier turn-in, aerodynamic changes for more downforce and less lift, new seats and the fitting of active dampers to a Model 3 for the first time, to help provide proper, track-ready handling.

We set out into the embrace of the adoring Los Angeles public (truly, no city on Earth boasts so many Tesla owners, they are everywhere) to find out if all the fuss is worth it.

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Deep dive comparison

2023 BMW IX 2024 Tesla Model 3

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