BMW I7 vs Zeekr X

What's the difference?

The i7 xDrive60 M Sport is close to the perfect 7 Series. From the comfort of being driven in it, to the ease of driving it, even for hours on end.

The i7's range of 625km is outstanding for an electric vehicle, but a petrol powered 740i will get you about 900km on a full tank. How many kilometres a day will you cover? Do you have time and a way to charge the i7 daily if you do cover a lot of distance?

If driving range isn't an issue, the i7 will reward you with a smooth, effortless driving experience and your passengers will have a serene journey in luxurious, high-tech surroundings. Just don't bump the door release button accidentally!

It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

At 5.4m long and 2.2m wide the i7 xDrive60 M Sport is enormous and imposing  - as a 7 Series BMW should be.

What's significantly different in the look of this latest incarnation of BMW flagship limousine is its show stopping face.

That LED-lined grille has Vegas pizazz and the pretty glittering Swarovski Crystal headlights are mesmerising. I doubt the words 'pizazz' and 'pretty' have ever been used to describe any previous generation BMW 7 Series.

Fear not, though, from every other angle the i7 looks business-like and serious… and solid as though carved from a single slab of marble.

Solid is also a good word for the i7's interior. Look at the seats in the images - they're hotel lobby sized and I'm still uncertain how they managed to fit them through the i7's doorway.

Our car had the Merino Tartufo brown leather upholstery which suited the 1970s-style futuristic design of the seats with their headrests wrapped in carbon fibre and the satin aluminium trim throughout the cabin. They look like seats from the bridge of a spaceship in a sci-fi series.

The enormous 31.3-inch screen in the rear is a show-stopper as are the tablets in the rear doors to control the screen functions along with the seat heating and adjustment.

Disappointing in comparison is the smaller media and instrument displays up front. And it's not just the lesser proportions but the styling of the screens that's a let down.

Surely this was a chance for BMW to integrate a large, flowing interactive screen over the dashboard and not something which looks propped up and an afterthought to the design of the cabin.

I also find the crystal-effect plastic that trims the dashboard and extends into the doors a little over-the-top, especially when it's backlit with LEDs.

The visual changes aren’t massive. This AWD version welcomes a couple of new exterior colours, including the 'Matt Khaki Green' of our test car. It also gets the two-tone black roof and there are new 20-inch alloy designs.

Elsewhere, it's the futuristic-style of design we’re used to which differentiates the X from its Volvo EX30 twin under the skin.

Inside, this is a seriously well-equipped and polished-feeling small SUV, and — unlike some of the newcomer brands to Australia — it all feels very high quality and well put together. And that includes the material choices.

I don’t even hate the fact that most of the functions are controlled via this screen, thanks to the little shortcuts glued to the home screen. I do, however, hate the fact that there’s no easy way to change the wing mirrors or shortcuts for toning down some of the safety stuff.

That aside, though, it’s a nice and high-quality feeling space.

Sure, the i7 isn't an SUV but a sedan like this needs to be roomy and comfortable, it also needs to be an ergonomic place to work for passengers in the back with laptops, and it needs to be well appointed with internet connectivity and charging outlets. A boot that can take at least two passenger's luggage is also vital.

The i7 has all of that covered with good legroom in the second row even for me at 189cm tall. I spent two hours back there writing my script for the video for this review while the i7 was charging.

As I typed away I had plenty of elbow room but I could have done with a tray table for the computer.

There's a wireless phone charger in the fold-down rear centre console, along with USB ports galore.

You'll find another wireless phone charger up front and more USB ports. The i7 also has its own internet hotspot.

The sumptuous seats in the rear are power adjustable and also heated, but lack a massaging function.

There's also rear dual-zone climate control and sun-blinds which cover the back and side windows.

Cabin storage is good with large covered areas in the front and rear centre consoles, plus there are two cupholders in the rear and another two up front, with large door pockets, as well.

The cargo capacity of the boot is a healthy 500 litres but it's quite shallow due to the electric vehicle batteries eating into the luggage space.

The automatic doors can be opened several ways from the inside.

First there's a button inside which is high on the rear door and another on the dashboard which will open them automatically while using sensors to ensure they don't hit anything.

There's another button much lower down which will pop the door open slightly for you to push it the rest of the way.

Finally there's an emergency handle which will override the electric opening.

You can open the doors from the outside automatically by pushing a button near the door handle or by using the exterior door handle normally.

Closing involves pressing the high placed button if you're inside or by tapping the exterior button on the outside door handle if you've exited the car.

We did have a door mishap twice during our week with the i7. The first was when bags placed on the front passenger seat bumped the release button and caused the door to pop open, followed quickly by me lunging across to pull it shut again. It's lucky my arms are long.

The second was when my eight-year old son bumped the door release button with his knee again popping open the door but this time at 110km/h on the motorway. He was able to close the door but it rattled both of us, understandably and I kept the child lock on for the rest of the week.

He's been in a different test vehicle every week of his life since he was born and this is the first time we've ever had a door open unintentionally like this. I've also never had a door open, just because a bag has leaned on it, either.

So, the auto door opening function might create a nice impression and make opening and closing the heavy doors easier, but I think manual doors would be more practical.

You know you're in a small vehicle when you can't fit two large (not those crazy American-style jumbo cups, just normal coffee-shop takeaway) coffees in the cupholders, but so it is with the Zeekr X.

The small SUV's 4432mm length, 1836mm in width and 1566mm height doesn't leave much room to spread out up front. There's ample room for driver and passenger, of course, but we are talking about a small vehicle here.

Clever storage helps to mitigate that, though, especially the super-deep storage space in the centre console and the very clever fridge that separates the driver and passenger seats.

Weirdly, though, the space doesn’t feel overly tight in the back seat. We had a massive baby seat in there, and that fit without issue. And full size humans can genuinely get pretty comfortable. I'm 175cm, and I had enough knee and headroom.

In the boot, there’s 404 litres of volume with the rear seats upright and 1247 litres with them folded flat. And it’s worth pointing out this isn’t intended to be a family car, but there’s certainly enough space for the shopping... and a pram.

This is a small SUV with a LOT of stuff. There are two trims in the Zeekr X range – the entry-level rear-drive model is $48,900, drive-away, while the all-wheel drive version we've tested is $57,900 on the road.

The obvious comparison is to the Volvo EX30, which shares its platform with the Zeekr X through both brands' Chinese parent company Geely.

As of right now, the cheapest single-motor Volvo is $56,051, drive-away in NSW, or $49,990 plus on-roads, making the Zeekr version much, much cheaper.

Anyway, outside there are 19- or 20-inch alloys, though our test car is fitted with the optional 20-inch black alloys, paired with a black-with-red-highlights interior treatment, which adds $2000 to the price.

Ours is also fitted with the electric front doors which open or close at the push of a button, and back doors that unlatch, but don’t fully open, the same way, which adds another $2000.

Both trims also get heated and cooled front seats, and heating in the rear window seats, but this AWD version also adds a massage function for front seat riders. 

There’s also wireless charging, a 13-speaker Yamaha sound system and — very cool, literally — is the little drinks fridge between the front seats in the AWD variant.

Tech is handled by a 14.6-inch touchscreen with Apple CarPlay and Android Auto and there’s a head-up display for the driver.

The i7 xDrive 60 M Sport has two electric motors - one at the front one at the rear - making this large saloon all-wheel drive.

The combined output is outrageous. We're talking 400kW and 750Nm. That's enough oomph to fire this electric missile from 0-100km/h in 4.7 seconds.

When EVs first came out a lot of people saw the technology as lending itself to small city cars, but with the smoothness of motion is offers, the silent operation and the colossal grunt it can supply nothing suits a big limo like the 7 Series better than electric motors.

The big news here is a more powerful rear motor – meaning you get more grunt whether you opt for the rear-wheel drive or this all-wheel drive.

In rear-drive form, that boosts your outputs from 200kW to 250kW, dropping the sprint to 100km/h to 5.6 seconds. In AWD guise, your new outputs are 365kW (up from 315kW) and 573Nm, and your sprint to 100km/h falls to 3.7 seconds.

There are removal trucks shorter and narrower than the i7 but this limousine is possibly the easiest and most comfortable car I've driven in almost 15 years of testing vehicles from Toyotas to Bentleys.

The steering is pinky-finger light but accurate, the ride (as driver and passenger in the second row) is superbly composed and the electric powertrain add a smoothness to movement that no combustion engine on the planet can come close to.

The xDrive60 M Sport comes standard with BMW's 'Executive Drive Pro' feature which includes the 'Active Roll Stabilisation' and 'Active Roll Comfort' systems used on Rolls Royces.

The systems use motors to level the body through dips and corners, and the result has to be felt to be fully appreciated.

It's oddly amazing - you could have a bowl of molten lava in your lap and not spill any of it.

And then there are the seats. As a driver the under thigh support offered by the big, thick, wide seat base is exactly right for long distances, while the back rest is supportive without being too firm.

If I was to name any downsides to the driving experience it would be the limited forward visibility due to the narrow windscreen and thick. short A-pillars.

I found myself always having to peer around those pillars at intersections and pedestrian crossings.

Rearward visibility is completely blocked when the second row's large screen is folded down and the rear vision mirror doesn't have a camera function to get around this issue.

Sure there's a reversing camera but being able to see what's coming up behind you in traffic is important to for safe situational awareness.

I'm also not a fan of the synthesised driving sounds. It's unnecessary, especially in something like a chauffeur-operated limousine.

I think it only serves to cheapen what is such a high-end experience. Thankfully you can turn it off.

The same goes for 'Boost Mode' which provides all available grunt once a paddle behind the steering wheel is pulled and counts down like a missile launch. Seriously? Come on - this isn't a 2 Series!

Short answer? Pretty good, with some caveats.

I'm partial to a firmer ride. I find some Chinese car companies can feel like they get their suspension bits from Captain Snooze, such is the soft, pillowy ride served up. And to be honest, it makes me a little seasick at times.

The Zeekr is not like that. It has firmness dialled into the ride equation and can feel harsh at times, but also improves the drive experience, delivering connection and engagement at the cost of some sharpness on the wrong road. 

It's also faster than the model it replaces, but it's also one of those cars in which the real-life feeling doesn't quite match the on-paper promise.

This thing serves up supercar speed, but it doesn't feel like it from behind the wheel. Instead, the acceleration - especially from a rolling start - feels potent, but not biblical.

From a standing start it pauses for a moment, almost like an internal-combustion vehicle might, before delivering a quick (but not stratospheric) flow of power. None of that is a bad thing, by the way. Who wants their small SUV to accelerate like a supercar?

It's otherwise an entirely pleasant drive. The cabin is serene and quiet and it's a small car that doesn't feel like one. There's nothing light or tinny about the drive experience, instead there's a heft and quality.

The Zeekr X wears a maximum five-star ANCAP safety rating, earned in 2024, which means the long list of required active safety stuff is present and accounted for, all wrapped up in what Zeekr calls its 'Intelligent Driving Assist System'.

There are five cameras, five radars and 12 sensors, which is a crazy number for a car this small.

And this is also not a car in which I was desperately trying to figure out how to deactivate any of the active safety systems – save the overzealous over-speed warning – which is a win these days, too. 

There are also seven airbags, including a centre front airbag.

The Zeekr X is fitted with ISOFIX anchors on the rear outboard seats and top tether anchorages for all rear seating positions.

The i7 xDrive60 M Sport is covered  by BMW's five-year, unlimited kilometre warranty. The battery is covered for eight years or 160,000km.

There's no regular servicing schedule but the car will identify any faults and maintenance issues and notify you. A six-year unlimited service plan is offered by BMW and is included in the purchase price of the i7.

The i7 also comes with a five-year subscription to the charge for charging network, and a home wall box charger.

Zeekr's coverage is an underwhelming five-year, unlimited-kilometres, while the drive battery is covered for eight-years or 160,000km. There’s five years' of roadside assistance thrown in, too.

Service intervals are 20,000km or 12 months, with five years' of ownership setting you back a hefty $3072; an average of $614 per workshop visit.

There are currently 16 Zeekr dealers in Australia - two of which are 'pop-up' sites rather than full retail centres.

Multiple locations in Melbourne, Sydney and Brisbane with the ACT, Adelaide and Perth also covered. Others include Geelong and the Sunshine Coast but so far you're out of luck in Tassie or the NT.