BMW 740i vs Zeekr 009

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The Zeekr 009 is difficult to fault. It's a luxurious, practical vehicle that's easy and enjoyable to drive. There's no SUV on the planet that can compete with its practicality, whether it's room for people and their cargo, or just getting in and out of the vehicle. The only thing I would change about the 009 in terms of family use are the captain's chairs in the second row; a bench seat here for three people would be more practical for a family. If, however, you are using the 009 as a chauffeur car then the captain's chairs would provide the comfort and luxury jet-setting executives would welcome.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

You might think that there's only so much you can do to make a people mover good looking but Zeekr’s futuristic and alien-like take is inspired.

I love to sheer bluntness of the face. I love the chiseled looking bonnet, the LED running lights and the little show they put on every time you walk to or from the car. Even the side profile of the car sitting low and planted on its air suspension looks sleek and stylish. And I love the roulette-wheel-style alloys wheels.

I was impressed by the interior of the Lexus LM500h but the interior of the 009 exceeds even that with modern and youthful styling wrapped in beautiful soft leather upholstery. The second-row seats are just absolutely sumptuous and every single touch point throughout the cabin feels luxurious.

The 009 doesn't match the size of the gigantic entertainment screen in the second row of the LM500h but I found the drop down 17-inch 3K entertainment to have an even more modern look and feel.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

When it comes to practicality, no SUV on the planet can beat a people mover for space, storage and utility. The Zeekr 009 is beautifully luxurious with outstanding practicality.

Air suspension can lower the vehicle to an entry height that is just a small step into a cabin through the power sliding doors and while space in the second row is outstanding, entry to the third row is easy with the second-row seats folding forward at the touch of the button.

This third row by the way is the most spacious I have encountered with excellent leg and headroom.

Gigantic door pockets, a folding table between second-row seats, great storage under the floating centre console and in the centre console bin, cupholders in all three rows along with wireless charging pads and USB ports everywhere make this a practical and versatile cabin for families or executives.

Boot capacity with all seven seats in place is 574 litres and with the third row folded flat there's 2979 litres of volume.

A front boot can be found under the bonnet but will probably just fit the charging cable.

The list price of the Zeekr 009 seven-seater is $135,900 before on-roads. There is also a six-seat version for $139,900 which swaps out the third-row bench seating for two separate, more luxurious seats.

We’ve tested the seven-seater version here but the standard features on both are almost identical.

Coming standard on the seven-seat 009 are LED headlights and LED tail-lights, power sliding side doors, a power tailgate and 20-inch alloy wheels clad in Michelin Pilots for EV tyres.

Inside, seven seats come standard with two captain’s chairs in the second row with heating, ventilation and massaging functions, and of course these are also fully power adjustable.

Standard, too, is a 30-speaker 3000W Yamaha sound system with speakers in the head rests. While I’m no audiophile, I have experienced the best sound systems offered by carmakers and this is up there with the most exceptional - Mark Levinsons included.

Folding out of the ceiling is a 17-inch 3K OLED screen for second and third-row passenger entertainment.

There’s four-zone climate control, sun shades for all side windows, a glass roof, and an 8.6-litre fridge large enough for six cans of drink.

Up front the seats are power adjustable, heated and ventilated too, there’s a 15.05-inch media screen, a 10.25-inch instrument cluster, a 35.95-inch augmented reality head-up display, sat nav, Apple CarPlay and Android Auto.

If you're wondering how all this adds up to $136,000 you can't forget that the Zeekr 009 has one of the largest batteries available in a production car. The 116kWh battery is only matched by Mercedes-Benz's EQS and BMW's i7 and these cars cost hundreds of thousands of dollars.

Batteries account for a large portion of the cost of an electric car and so at under $140K, and with all of the features it has as well, the Zeekr 009 is a relative bargain.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The Zeekr 009 has two electric motors - one at the front and one at the rear - with a combined output of 450kW and 693Nm. That's Lamborghini Huracan stuff! Almost identical power, but this has more torque.

Not only does this provide all-wheel drive and fantastically controlled traction, but the way the power and torque is delivered is simply superb. This is a seven-seater rocket that will never leave the ground - hopefully.

The nature of electric motors - especially these ones - are the perfect fit for this vehicle, providing a serenely quiet, luxurious and effortlessly powerful experience.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The Zeekr 009 has a 116kWh battery which is enormous - almost the biggest you can get in Australia currently. This lithium-ion battery has a range of 582km (WLTP). There are petrol cars that can’t go that far on a tank.

The battery has an AC charging capacity of 11kW and DC charging capacity of 205kW, allowing you to charge from 10-80 per cent in 39 minutes.

Energy consumption is officially 19.5kWh/100km and we’ve been getting an average of 23.5kWh/100km.

That’s because this thing is so heavy at 2.9 tonnes.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The Zeekr 009 is one of the largest vehicles on the Australian market at almost three tonnes and 5.2 meters long but it's also one of the most comfortable, and one of the easiest and most enjoyable cars I've driven.

This is for three main reasons. The first is the air suspension which provides a beautifully comfortable and composed ride.

The next is those electric motors which provide so much grunt but in a very predictable way that's smooth, silent and instant, allowing you to move through traffic or drive confidently on a motorway.

Finally the visibility, steering and pedal feel all combined to provide an effortless piloting experience through narrow laneways, carparks or while parking.

Adding to the enjoyment of driving this people mover is a comfortable, plush interior that's so well insulated that you'll coast serenely through traffic.

As for handling, I have also driven the 009 on a race track at Sydney Motorsport Park. I pushed it through a couple of corners where even some sports have cars struggled to maintain their composure and this massive people move performed surprisingly well, staying planted through the corners.

I've also taken the 009 onto a skid pan and intentionally tried to slide the vehicle and even under these controlled conditions it showed no sign of roll or loss of control.

Having taken the 009 through probably the widest range of testing I've ever put a car through I'd say that it feels safe and secure in pretty much any real-world condition you will experience.

The Zeekr 009 hasn’t been tested by ANCAP yet, but it comes with auto emergency braking (AEB), front and rear cross-traffic alert, lane keeping assistance, auto parking, and blind spot warning. You’ve got airbags covering all three rows and a centre airbag up front.

For child seats there are four ISOFIX points in the second and third rows and four top tether points.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

The 009 is covered by Zeekr’s five-year/unlimited kilometre warranty. The battery is covered by an eight-year/160,000km warranty.

Servicing is recommended every 40,000km or every two years, whichever comes first. There’s also five years/unlimited kilometres of roadside assistance and five years of connected services as standard.