BMW 740i vs Infiniti Q50

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The Q50 Red Sport is a premium sedan that's great value, with a cracker of an engine. While Infiniti has improved the ride and steering, it still feels to me that the engine is too powerful for the wheels and chassis to handle. But if you're looking for something of an untamed beast, this car could be for you. Just don't say we didn't warn you.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

The Q50 Red Sport looks cranky from front on, which I like in a car. Yes, the grille is simplistic and gaping, the nose is a bit bulbous, and sure, side on the car looks like a Lexus IS 350, but those rear haunches and the aggro body kit with its front splitter and boot lid spoiler make for an impressive looking four-door sedan.

The update brought restyled front and rear bumpers, those red brake calipers and the dark chrome 20-inch rims and new LED tail-lights.

Inside, the cabin is an asymmetrical paradise (or hell, if you're a bit OCD like me) full of sweeping lines, angles, as well as different textures and materials.

The red stitched quilted leather seats are an addition that came with the update, so is the new steering wheel and the ambient lighting.

The 'Sunstone Red' colour of our test car is also a new hue which looks a bit like Mazda's Soul Red. If red is not you, there are other colours – hope you like blue or white or black or grey because there's 'Iridium Blue', 'Midnight Black', 'Liquid Platinum', 'Graphite Shadow', 'Black Obsidian', 'Majestic White' and 'Pure White'.

The Q50 has similar dimensions to the IS 350: both are 1430mm tall, the Infiniti is 10mm wider at 1820mm,  120mm longer at 4800mm, and has a wheelbase that's 50mm longer at 2850mm.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

The Q50 Red Sport is a five-seat four-door sedan and is vastly more practical than its two-door Q60 Red Sport sister, in that I can actually sit in the back seat. The Q60's coupe styling looks amazing, but the sloping roofline means headroom is so severely limited that it reduces the rear seats to a place to throw your jacket.

True, I'm tall at 191cm, but in the Q50 Red Sport I can sit behind my driving position with legroom to spare and more than enough headroom.

Boot space is good at 500 litres, which is 20 litres more than the luggage capacity of the IS 350.

Storage throughout the cabin is good with two cup holders in the rear centre fold-down armrest, two more up front and bottle holders in all doors. A large centre console storage bin and another big storage area in front of the shifter are great for keeping junk under control and your valuables covered.

Maybe sit down for this next bit. The Q50 Red Sport lists for $79,900. Are you okay? Do you want a moment? Remember, though that only seems like a lot because it's not a Benz or a BMW. Truth is the value is pretty good – better than a German car of the equivalent size and grunt.

Look at the standard features list: 8.0-inch and 7.0-inch stacked touchscreens, the 16-speaker Bose 'Performance Series' stereo system, digital radio, road noise cancellation, sat nav, 360-degree camera, leather seats, power adjustable from sports seats, dual-zone climate control, proximity key, sunroof, auto wipers and adaptive LED headlights.

The 2017 update brought new standard features to the Red Sport including, red stitching on the seats and dash, quilted leather seats, new 19-inch alloy wheels and red brake calipers.

Don't forget that the bang-for-buck factor is strong with the Red Sport, too. In that nose is a twin-turbo V6 that makes almost as much grunt as the BMW M3 for about $100K less. Even the 340i, which Infiniti says is a Red Sport rival, is $10K more. Truth is though, the Lexus IS 350 is the real rival to the Q50 Red Sport.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

Inside the Q50 Red Sport's nose is a 3.0-litre twin-turbo V6 petrol engine and it is a beautiful thing. To me this car is piece of technologically sophisticated jewellery that cradles a precious gem that pumps out 298kW/475Nm.

But I have my concerns... you can read about those in the driving section.

Shifting gears is a seven-speed automatic which delivers drive to the rear wheels.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

Infiniti says the V6 petrol engine in the Q50 Red Sport should use 9.3L/100km if you're using it on a mix of highways, urban streets and country roads. We only had the Q60 Red Sport for 48 hours and after a couple of days of Sydney city commutes and a trip to the Royal National Park our trip computer was reporting 11.1L/100km.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Perhaps the biggest complaint we had about the previous Q50 Red Sport, which launched in 2016, was that it felt as though the chassis wasn't up to the amount of grunt running through it, and those rear wheels struggled to transfer the oomph to the road without losing traction.

We experienced the same issue again in this new car. I was breaking traction, not just in 'Sport+' and 'Sport' modes, but in 'Standard' and 'Eco', too. That was happening without pushing it hard and with all electronic traction and stability aids on.

If I was 18 I'd declare to the world I'd found my dream car - something that always wants to 'light 'em up' given half a chance. But like that one mate who always gets into trouble on a night out it's only funny when you're young.

A truly great performance car is planted, balanced and able to deliver the grunt to the road effectively. The Nissan R35 GT-R is the perfect example – a brilliant piece of machinery, a weapon of a performance car and with a chassis matched perfectly to its engine.

And that could be the issue with Q50 Red Sport - that engine feels overpowered for the chassis, and wheel and tyre package.

We also felt the previous Q50 Red Sport's ride, with its constantly adapting 'Dynamic Digital Suspension', was overly busy. Infiniti says it has developed the suspension system further and it does feel as though the ride is more comfortable and composed.

Steering was another area that we weren't overly impressed with when we drove the previous car. Infiniti's 'Direct Adaptive Steering' (DAS) system is super sophisticated and was the first in the world not to have any mechanical connection between the steering wheel and the wheels – it's all electronic.

The new Q50 Red Sport uses the upgraded 'DAS 2' and while it feels better than before, it's only in Sport+ mode that it seems most natural and accurate.

The Q50 was given the maximum five-star ANCAP rating in 2014 and the amount of advanced safety equipment which comes standard on the Red Sport is impressive. There's AEB, that works forwards and when you're reversing, forward collision and blind spot warning, lane keeping assistance and moving object detection.

There are two ISOFIX points and two top tether anchor points in the back row, for child seats.

The Q60 Red Sport doesn't come with a spare tyre because the 245/40 R19 tyres are run flats, which means even after a puncture you should be able to keep driving for about 80km. Not ideal in Australia where distances are seriously vast.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

The Q50 Red Sport is covered by Infiniti's four year/unlimited kilometre warranty with servicing recommended every 12 months or 15,000km.

Infiniti has a scheduled servicing program which will cost $1283 (in total) for three years.