BMW 740i vs Audi Q8

What's the difference?

VS
BMW 740i
BMW 740i

2023 price

Audi Q8
Audi Q8

2025 price

Summary

2023 BMW 740i
2025 Audi Q8
Safety Rating

Engine Type
Turbo 6, 3.0L

Turbo V6, 3.0L
Fuel Type
Premium Unleaded/Electric

Premium Unleaded/Electric
Fuel Efficiency
7.9L/100km (combined)

2.6L/100km (combined)
Seating
5

5
Dislikes
  • Backwards step in tech ease of use
  • Doesn’t feel quite $300K from the driver's seat
  • Design will be divisive

  • High price tag is hard to justify
  • Lacks clever storage options
  • Small boot compared to siblings
2023 BMW 740i Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

View full pricing & specs
2025 Audi Q8 Summary

The Audi Q8 has had a mid-life upgrade and it brings a few minor tweaks to the design, technology and equipment.

Plug-in hybrids tend to rank a little lower on my excitement scale when it comes to available powertrains because I usually find the constant charging inconvenient.

However, the electric driving range of the 60 TSFIe quattro S Line grade has been bolstered by 27km, increasing it to 74km overall.

View full pricing & specs

Deep dive comparison

2023 BMW 740i 2025 Audi Q8

Change vehicle